Jonathan Aguilar Email and Phone Number

• Responsible for planning, executing and managing all digital marketing for World Racing Group, including display advertising, Google search, paid social, SEO and SEM. • Optimized Audience segments for targeting all layers of the marketing funnel; addressing prospecting, retention, engagement and re-activation. • Established and executed a content driven digital marketing strategy focused on driving engagement, conversion and subscriber growth/retention. • Developed new and exciting digital campaigns and forays into digital advertising. • Researched current digital marketing trends to determine how World Racing Group can adapt to best meet its goals. • Collaborated with World Racing Group departments to develop robust marketing campaigns. • Worked with the digital team to create relevant custom audiences from CRM, social and digital traffic. • Identified, analyzed and tracked performance for optimizing user experiences.• Created campaign reports using Microsoft Excel and Google Data Studio. • Used SEMrush for competitive analysis, keyword research and bid strategies. • Managed delivery timelines with brand stakeholders for monthly meeting reporting. • Reviewed competitive market data across marketing channels to influence future projects and budgets.

Managed full cycle of Paid Search strategy for 85 locations. From campaign strategy to development and monitoring and reporting. Manages delivery timelines with brand stakeholders for monthly meeting reportingReviews competitive market data across marketing channels to influence future projects and budgetsMonitors external impacts to customer shopping behavior to shape customer contactInterprets financial data to optimize quarter million monthly budget.Maintains a positive attitude and likes working in a teamRemains abreast of platform updates, new technology, etc. through various resources such as training and webinars

Created campaign reports using Microsoft Excel and Google Data StudioWork with various BI tools, digital marketing platforms, Google Analytics, Ads, Data Studio, Excel, Alteryx, Concur and PowerPointManages delivery timelines with brand stakeholders for monthly meeting reportingReviews competitive market data across marketing channels to influence future projects and budgetsMonitors external impacts to customer shopping behavior to shape customer contactInterprets financial data to optimize million-dollar monthly budgetsMaintains a positive attitude and likes working in a teamRemains abreast of platform updates, new technology, etc. through various resources such as training and webinars

Provided campaign and customer analytics support to the marketing departments within the Tyson Fresh Meats umbrella. Translates customer behavioral information into accurate, insightful and predictive information for business stakeholdersClients include: Chairman's Reserve Tyson Fresh Meats Solutions, Open Prairie Natural Meats, Star Ranch Angus, Bubba Burgers, Hello Fresh, and more.Analyze campaigns using Google analytics and Google trends. Created campaign reports using Microsoft Excel and Google Data StudioWork with various BI tools, digital marketing platforms, Google Analytics, Ads, Data Studio, Excel, Alteryx, Concur and PowerPointManages delivery timelines with brand stakeholders for monthly meeting reportingReviews competitive market data across marketing channels to influence future projects and budgetsMonitors external impacts to customer shopping behavior to shape customer contactInterprets financial data to optimize million-dollar monthly budgetsMaintains a positive attitude and likes working in a teamRemains abreast of platform updates, new technology, etc. through various resources such as training and webinars

Provided campaign and customer analytics support to the marketing departments within the ADUSA umbrella. Translates customer behavioral information into accurate, insightful and predictive information for business stakeholdersClients include: Food Lion, Hannaford, Giant Foods, Giant Martins, Peapod Midwest, and Stop & ShopAnalyze campaigns using Google analytics and Google trends. Create campaign reports using Microsoft Excel and Google Data StudioWork with various BI tools, digital marketing platforms, Google Analytics, Ads, Data Studio, Excel, Alteryx, Concur and PowerPointManages delivery timelines with brand stakeholders for monthly meeting reportingReviews competitive market data across marketing channels to influence future projects and budgetsMonitors external impacts to customer shopping behavior to shape customer contactInterprets financial data to optimize million-dollar monthly budgetsMaintains a positive attitude and likes working in a teamRemains abreast of platform updates, new technology, etc. through various resources such as training and webinars

Facilitated data review and analysis in the legal and cyber security fieldsProvided end user support throughout the creation and execution of various contractsMonitored, reviewed, and managed agreement statusAccurately reported and collected data as neededMaintained and supported ISO standards through creation and updating of documentation in compliance with all security standardsCommunicated verbally and in writing to both internal and external persons and maintained effective interpersonal relationshipsMaintained a positive attitude when managing multiple deadlines at the same time.Tripled ROAS for a farmer’s market insurance company by running a weekly keyword audit

•Focuses in commercial remodeling for resorts, hotels, and commercial propertyPerformed site inspections and documented contractor progress including job completion forecastingReviewed construction documents and budgets to determine the level of project completionCommunicated with clients, contractors and team members in a timely manner

•Provides banking, investment, and mortgage products and services, as well as consumer and commercial finance supportResearched and identified solutions to optimize client experienceCollaborated and worked cross-functionally with other departments and data analystsMaintained client relations through diligent analytical processes to help improve account

•Researched new and improved energy and environmental sustainability projects.•Organized and prepared marketing communications/projects for public advocacy on sustainability. •Collaborated with city officials to improve public outreach.•Directed and maintained social media marketing outlets.