Freelance / Contract work.Helping build Brand Voice and optimize social media for clients. Defining roles within structure and communities. Building out content calendars and templates to follow with KPI's and metrics to track.Companies included crypto space, music industry, and TradFi. Projects worked on, and references provided upon request.

Be the connective tissue between the brand and audience in and beyond consumer + web3.Designed and executed global SM strategies that reached 42K+ followers across Twitter, Reddit, and Discord.Defined the voice and content plan of Cryptowatch.Increased Twitter follower growth over 110% during tenure.Worked cross functionally with Product, Design, Partnerships, CX, Security,, & Legal teams to launch campaigns, handle inquiries/inbound, and other digital media initiatives.Created analytics + measurement tracking of KPI’s for leadership around channel growth, content performance, and channel optimization.Showran the launch of a new streaming platform developing live content, fan engagement, and video production for Cryptowatch Social.Lead the social strategy for Kraken’s new social media platform, Cryptowatch Social, developing and creating new content strategies across multiple crypto native verticals: Trading / NFT / Meme.Built the frameworks of moderation and community guidelines for Cryptowatch Social.Assisted Partnerships with key high profile partners in web3 to co-ideate content, provide amplification support, and social media optimization.

curating dishes and menus while learning and growing as a cook and a manager, some of the most formative years in my journey to become more disciplined and a team player.