Jonathan A. Jensen

Jonathan A. Jensen Email and Phone Number

Sport Marketing/Sponsorship Analytics & Litigation Consulting @ Texas A&M University
Jonathan A. Jensen's Location
College Station, Texas, United States, United States
Jonathan A. Jensen's Contact Details

Jonathan A. Jensen personal email

About Jonathan A. Jensen

A former executive with global sport and event marketing agencies in the Omnicom and Publicis Groupe advertising networks, I now serve as a sport marketing professor and consultant whose focus is assisting both brand marketers and sport organizations in strategic decision-making, in particular the negotiation, activation, and effective measurement of the return on investment (ROI) from sport sponsorships. As part of my litigation consulting practice, I provide expert witness testimony, consulting services, and analysis on a variety of issues, including traditional and non-traditional marketing, advertising, event/experiential marketing, athlete endorsement, and sponsorship ROI. Past clients have included DLA Piper, Paul, Weiss, Rifkind, Wharton & Garrison, Nystrom, Beckman & Paris, Farella Braun + Martel, BraunHagey & Borden, Frost Brown Todd, IMS ExpertServices, and Analysis Group.My academic research has been featured in The Wall Street Journal, The Economist, AdWeek, USA Today, the WGN Morning News, SportsBusiness Journal, The Baltimore Sun, and Columbus Dispatch, and published in several leading academic journals, including the Journal of Sport Management, Sport Management Review, Journal of Advertising Research, Journal of Business Research, Business Horizons, Journal of Business & Industrial Marketing, Journal of Consumer Marketing, Journal of Global Marketing, Journal of Quantitative Analysis in Sports, Journal of Sports Analytics, and the International Journal of Sports Marketing and Sponsorship.I have also been invited to present my research at several international conferences, including the MIT Sloan Sports Analytics Conference (SSAC), Academy of Marketing Science (AMS) Annual Conference, the American Marketing Association (AMA) Winter and Summer Educators'​ Conferences, the International Sports Business Symposium, the Annual Conference of the Sport Marketing Association (SMA), the North American Society for Sport Management (NASSM) Conference, the International Symposium for Olympic Research, and the New England Symposium on Statistics in Sports (NESSIS).

Jonathan A. Jensen's Current Company Details
Texas A&M University

Texas A&M University

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Sport Marketing/Sponsorship Analytics & Litigation Consulting
Jonathan A. Jensen Work Experience Details
  • Jensen & Associates, Llc
    Principal
    Jensen & Associates, Llc 2010 - Present
    Provide sponsorship, strategic marketing, and litigation consulting services to corporate clients, agencies, and properties, including athlete/league/team sponsorship evaluation and research services, sponsorship and athlete negotiations, activation planning services and sponsorship sales strategies.
  • Texas A&M University
    Associate Professor
    Texas A&M University 2024 - Present
    Serve as an Associate Professor in the Department of Kinesiology & Sport Management at Texas A&M University.
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  • University Of North Carolina At Chapel Hill
    Associate Professor
    University Of North Carolina At Chapel Hill 2016 - 2024
    Chapel Hill, Nc
    Taught undergraduate and graduate courses in predictive analytics and sport marketing in the Sport Administration program at the University of North Carolina at Chapel Hill.
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  • Merrimack College
    Assistant Professor
    Merrimack College 2015 - 2016
    North Andover, Ma
    Served as an Assistant Professor in the Department of Marketing, International Business, & Sport Management in the Girard School of Business at Merrimack College. Taught two marketing-focused courses, including Sport Marketing (MKT/SPM 3005) and an applied course entitled Sponsorship & Athlete Endorsement (MKT/SPM 4900).
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  • The Ohio State University
    Instructor
    The Ohio State University 2012 - 2015
    Columbus, Ohio Area
    Taught a total of six sections of a course entitled "Sport Marketing and Promotion" (KNSISM 4509), as well as two sections of an introductory course on the industry (KNSISM 3208) and a research seminar (KNSISM 4900), in the Sport Management program at The Ohio State University.
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  • Relay Worldwide
    Director, Strategic Consulting
    Relay Worldwide 2005 - 2010
    Greater Chicago Area
    Served as Director of the Strategic Consulting division, Account Director and Account Supervisor at Relay Worldwide, the premier sports and event marketing agency in Publicis Groupe and an award-winning PROMO 100 agency. Served on integrated account teams with Publicis agencies Leo Burnett, Arc Worldwide and Starcom on award-winning work for Walgreen Co., McDonald's and U.S. Army.On behalf of various clients, negotiated, evaluated the effectiveness of and activated sponsorships with the Chicago Cubs, Chicago White Sox, Chicago Bears, Chicago Bulls, San Francisco Giants, New York Giants, St. Louis Cardinals, and Dallas Mavericks and media rights agreements with athletes A.J. Pierzynski, Jermaine Dye, Carlos Zambrano and Michael Barrett.
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  • Gmr/Radiate Group
    Account Supervisor
    Gmr/Radiate Group 2002 - 2005
    Greater Milwaukee Area
    Served as an Account Supervisor and Global Sports Manager at Radiate Group and GMR, PROMO Magazine’s No. 1 rated promotion agency in 2004.Formulated activation plans to assist members of the Miller Brewing Co. Regional Marketing Group in leveraging marketing alliances to meet business objectives.Supplied strategic guidance, analysis and intelligence to the MBCo. Corporate sports and event marketing group in the negotiation and renewal of motorsports marketing alliance contracts.On behalf of client Microsoft for various campaigns, successfully negotiated agreements with current athletes Michael Strahan, David Ortiz, Mark Teixeira, J.T. Snow, Juan Pierre, Chone Figgins and Joe Crede and former players/broadcasters Boog Powell, Bob Forsch, Doug DeCinces, Bill Melton and Eddie Murray.
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  • Florida Marlins
    Media Relations/Marketing Communications Coordinator
    Florida Marlins 1999 - 2002
    Miami/Fort Lauderdale Area
    Served as the assistant PR director and Marketing Communications Coordinator for the Florida Marlins Baseball Club.
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  • Maximum Marketing Services Inc
    Account Coordinator
    Maximum Marketing Services Inc 1995 - 1997
    Greater Chicago Area
    Coordinated public and media relations efforts for the corporate sponsors of NASCAR and Indy Racing League teams, including production of media kits and corporate newsletters.As part of role served as PR Director for Indy Racing League team that won 1997 Phoenix 200 and started in second row of 1997 Indianapolis 500. Assisted clients such as Raybestos Brakes and Federated Auto Parts in positioning their brands and leveraging their corporate sponsorships by providing public relations and marketing support.
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Jonathan A. Jensen Skills

Sports Marketing Sponsorship Marketing Strategic Planning Marketing Strategy Advertising Marketing Communications Public Relations Management Marketing Research Contract Negotiation Leadership Sponsorship Sales Sports Management Event Planning Athlete Marketing Talent Management Creative Direction Social Media Marketing Sport Finance Event Marketing Talent Negotiations Contract Negotiations

Jonathan A. Jensen Education Details

Frequently Asked Questions about Jonathan A. Jensen

What company does Jonathan A. Jensen work for?

Jonathan A. Jensen works for Texas A&m University

What is Jonathan A. Jensen's role at the current company?

Jonathan A. Jensen's current role is Sport Marketing/Sponsorship Analytics & Litigation Consulting.

What is Jonathan A. Jensen's email address?

Jonathan A. Jensen's email address is ja****@****ail.com

What schools did Jonathan A. Jensen attend?

Jonathan A. Jensen attended University Of Notre Dame, University Of Massachusetts, Amherst, The Ohio State University.

What skills is Jonathan A. Jensen known for?

Jonathan A. Jensen has skills like Sports Marketing, Sponsorship, Marketing, Strategic Planning, Marketing Strategy, Advertising, Marketing Communications, Public Relations, Management, Marketing Research, Contract Negotiation, Leadership.

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