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Jonathan A. Jensen is listed as Sport Marketing/Sponsorship Analytics & Litigation Consulting at Texas A&M University, based in College Station, Texas, United States. AeroLeads shows a matched LinkedIn profile for Jonathan A. Jensen.
Jonathan A. Jensen previously worked as Principal at Jensen & Associates, Llc and Associate Professor at Texas A&M University. Jonathan A. Jensen holds B.A., American Studies from University Of Notre Dame.
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A former executive with global sport and event marketing agencies in the Omnicom and Publicis Groupe advertising networks, I now serve as a sport marketing professor and consultant whose focus is assisting both brand marketers and sport organizations in strategic decision-making, in particular the negotiation, activation, and effective measurement of the return on investment (ROI) from sport sponsorships. As part of my litigation consulting practice, I provide expert witness testimony, consulting services, and analysis on a variety of issues, including traditional and non-traditional marketing, advertising, event/experiential marketing, athlete endorsement, and sponsorship ROI. Past clients have included DLA Piper, Paul, Weiss, Rifkind, Wharton & Garrison, Nystrom, Beckman & Paris, Farella Braun + Martel, BraunHagey & Borden, Frost Brown Todd, IMS ExpertServices, and Analysis Group.My academic research has been featured in The Wall Street Journal, The Economist, AdWeek, USA Today, the WGN Morning News, SportsBusiness Journal, The Baltimore Sun, and Columbus Dispatch, and published in several leading academic journals, including the Journal of Sport Management, Sport Management Review, Journal of Advertising Research, Journal of Business Research, Business Horizons, Journal of Business & Industrial Marketing, Journal of Consumer Marketing, Journal of Global Marketing, Journal of Quantitative Analysis in Sports, Journal of Sports Analytics, and the International Journal of Sports Marketing and Sponsorship.I have also been invited to present my research at several international conferences, including the MIT Sloan Sports Analytics Conference (SSAC), Academy of Marketing Science (AMS) Annual Conference, the American Marketing Association (AMA) Winter and Summer Educators' Conferences, the International Sports Business Symposium, the Annual Conference of the Sport Marketing Association (SMA), the North American Society for Sport Management (NASSM) Conference, the International Symposium for Olympic Research, and the New England Symposium on Statistics in Sports (NESSIS).
Listed skills include Sports Marketing, Sponsorship, Marketing, Strategic Planning, and 19 others.
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Provide sponsorship, strategic marketing, and litigation consulting services to corporate clients, agencies, and properties, including athlete/league/team sponsorship evaluation and research services, sponsorship and athlete negotiations, activation planning services and sponsorship sales strategies.
Serve as an Associate Professor in the Department of Kinesiology & Sport Management at Texas A&M University.
Chapel Hill, NC
Taught undergraduate and graduate courses in predictive analytics and sport marketing in the Sport Administration program at the University of North Carolina at Chapel Hill.
North Andover, MA
Served as an Assistant Professor in the Department of Marketing, International Business, & Sport Management in the Girard School of Business at Merrimack College. Taught two marketing-focused courses, including Sport Marketing (MKT/SPM 3005) and an applied course entitled Sponsorship & Athlete Endorsement (MKT/SPM 4900).
Columbus, Ohio Area
Taught a total of six sections of a course entitled "Sport Marketing and Promotion" (KNSISM 4509), as well as two sections of an introductory course on the industry (KNSISM 3208) and a research seminar (KNSISM 4900), in the Sport Management program at The Ohio State University.
Greater Chicago Area
Served as Director of the Strategic Consulting division, Account Director and Account Supervisor at Relay Worldwide, the premier sports and event marketing agency in Publicis Groupe and an award-winning PROMO 100 agency. Served on integrated account teams with Publicis agencies Leo Burnett, Arc Worldwide and Starcom on award-winning work for Walgreen Co..
Greater Milwaukee Area
Served as an Account Supervisor and Global Sports Manager at Radiate Group and GMR, PROMO Magazine’s No. 1 rated promotion agency in 2004.Formulated activation plans to assist members of the Miller Brewing Co. Regional Marketing Group in leveraging marketing alliances to meet business objectives.Supplied strategic guidance, analysis and intelligence to the.
Miami/Fort Lauderdale Area
Served as the assistant PR director and Marketing Communications Coordinator for the Florida Marlins Baseball Club.
Greater Chicago Area
Coordinated public and media relations efforts for the corporate sponsors of NASCAR and Indy Racing League teams, including production of media kits and corporate newsletters.As part of role served as PR Director for Indy Racing League team that won 1997 Phoenix 200 and started in second row of 1997 Indianapolis 500. Assisted clients such as Raybestos.
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Jonathan A. Jensen works for Texas A&M University.
Jonathan A. Jensen is listed as Sport Marketing/Sponsorship Analytics & Litigation Consulting at Texas A&M University.
Jonathan A. Jensen is based in College Station, Texas, United States while working with Texas A&M University.
Jonathan A. Jensen has worked for Jensen & Associates, Llc, Texas A&M University, University Of North Carolina At Chapel Hill, Merrimack College, and The Ohio State University.
You can use AeroLeads to view verified contact signals for Jonathan A. Jensen at Texas A&M University, including work email, phone, and LinkedIn data when available.
Jonathan A. Jensen holds B.A., American Studies from University Of Notre Dame.
Jonathan A. Jensen is listed with skills including Sports Marketing, Sponsorship, Marketing, Strategic Planning, Marketing Strategy, Advertising, Marketing Communications, and Public Relations.
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