Uphub enables B2C service providers to bypass traditional SEM and reach consumers using first party, authenticated content, augmented with generative AI. The platform captures image and metadata from service jobs in real-time, using AI to enhance and optimize this content for discoverability.

Caastle provides retailers a fully managed subscription clothing service. Many of the leading fashion retail brands use Caastle for their subscription offering. - Led product initiatives for revenue and subscriber growth, including global marketplace expansion.- Implemented automation architecture for rapid B2B enablement.- Developed API architecture for 3PL partner integration, launching first UK retail partners.

Product lead for Rugged, a SaaS platform that used machine learning to rapidly launch and market test B2C brands and services. - Led design and delivery of MVP for a machine learning-based advertising and demand generation platform.- Achieved alpha mode testing with various lifestyle products and lead generation platforms.

Hired to lead Product management for Yahoo’s Display & Video Advertising business and global PN lead for Yahoo Right Media delivering >10 billion impressions per day and producing over $1B of annual ecosystem revenue.- Global PM owner of Yahoo’s Display & Video Advertising platforms, both guaranteed and biddable marketplace (~$2B annual revenue)- Product owner for Yahoo's Trust & Safety initiatives - managing product and policy response to the array of fraud and quality issues that challenge the digital media industry.- In 2017/18, I led North American Ad Ops (80-member team), where I used my PM expertise to innovate processes and tools, cutting operational costs by a third and boosting IC throughput by 40%- Consistently achieved employee engagement scores in the top 90% quartile and manager effectiveness scores in the top 95%, reflecting exceptional leadership and team dynamics.

Boutique investment firm that provided angel funding to Internet startups. Responsible for opportunity analysis and post-funding oversight of investment portfolio. Particular emphasis on SEO and Ad tech. - Provided angel funding and advisory services to internet startups.- Managed engineering resources for rapid prototyping of investment portfolio

Product lead at Covad, managing a $450M core connectivity portfolio (T1, T3, Ethernet) with a focus on value-added services to boost growth and ARPU.- Led a team of product managers to launch new unified communications products and transform team performance and culture within Covad's B2B portfolio.- Oversaw market analysis, product roadmap, pricing, and churn, and coordinated multi-channel GTM strategies, contributing as a product expert to the Covad/MegaPath private equity merger.

Held multiple engineering, product, and strategy roles at Vayera Group, a software incubator and startup consulting company. Co-led the growth from a startup to a company with a diverse portfolio of software products and valuable intellectual property.- Evaluated early-stage business cases, coached founding teams, secured funding for six product efforts.- Developed a network of designers and engineers, managing product/engi from concept through betaLed business development and M&A discussions for portfolio companies with Google, eBay, IDT, and other exit targets.

Hired by Cisco to lead market analysis and product management/marketing of integrated Operational Support System (OSS) solutions, driving incremental Cisco Service Provider hardware sales.- in 2002, recruited internally at Cisco to lead Product for ’Adir Tech’ a VoIP startup jointly owned by Cisco & Net2Phone.- Established an advanced services group that developed and sold integrated VoIP service management suites to enterprise customers.

- Built order management, provisioning, and billing solutions; transitioned from MVS mainframes to IDMS and then to Oracle-based client/server architecture.- Promoted to engineering manager over a global team of 14 engineers, launching one of the first globally distributed telecom service solutions used by staff in over 40 countries.