● Direct the strategic video vision and execution of integrated marketing campaigns forKings Dining and Entertainment, resulting in a nearly 2X ROI increase throughmeticulous planning and execution.● Foster strong collaborative relationships with Needham Bank, producing impactful videoand radio campaigns that doubled brand awareness and visibility, highlighting the abilityto influence and guide cross-functional teams.● Utilize data-driven strategies to significantly contribute to market share growth andinfluence a stronger-than-expected IPO for Needham Bank, showcasing proficiency indata analysis and KPI development.● Lead a video-first content strategy for PlayMonster, achieving over 4 million views withthe launch of a branded YouTube channel, and executed integrated video campaignsthat surpassed sales expectations.● Allocate resources efficiently and manage agency/vendor partnerships to extend teamcapabilities, emphasizing skills in resource allocation and agency management.● Oversee production budgeting, scheduling, and cost control, aligning creative projectswith fiscal responsibilities and demonstrating financial acumen.● Direct all aspects of production, including casting, cinematography, directing, and editing,ensuring the consistency and quality of creative output, with a strong understanding ofcreative processes and design principles.● Champion operational excellence in a fast-paced environment, leading a team ofcreative professionals and influencing cross-functional teams to drive tasks and projectsto completion.● Explore and integrate emerging technologies, specifically generative AI, to identify andimplement process improvements and efficiencies.