An accomplished executive with over 16 years of experience and a demonstrated track record of developing successful strategic sales, marketing and business development planning towards achieving business goals and maximising revenue. An entrepreneurial, creative, and forward-thinking mindset advocates a customer-centric approach to creating meaningful experiences. Polished at spearheading different scaled projects in a competitive environment while identifying customer needs, unlocking creative solutions, and adapting a digital & technological ecosystem. Committed to collaborative partnerships, I enjoy being part of and leading a cross-functional creative commercial team driving brand vision.