Jonathan Anderson Email and Phone Number
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Transformational leader and customer-focused strategist, proficient at building and implementing integrated marketing programs that drive end-to-end results. Digital expert with deep understanding of strategic principles, platforms, audiences, technologies and measurement/reporting. Authentic leader and relationship builder, skilled at inspiring and guiding reports, Agencies and teams. Expertise: - >10 years multichannel (360) MarCom strategy spanning brand builds to sales-promotions. - Full-funnel digital marketing strategy & deployment (brand, performance, CRM, SEM/SEO).- High EQ leader and relationship builder, experienced in hiring, coaching and partner collaboration.- Audience management & personalization (Google/Adobe Audience Manager, Adobe Target)- Campaign management/CRM (customer lifecycle management) - Consumer insights, marketing analytics & attribution (Sparq, Google Analytics 360, Data Studio, DOMO)Recent Awards: - Media & Marketing Global Awards, Grand Prix- Best Campaign, Gold - Retail, The Collaboration Award: WE DO NEW x Dragon's Den Sponsorship (2020)- #1 Most Admired Brand: Canadian Tire - Leger Marketing’s Annual Corporate Reputation Study (2019)- EFFIE Silver: TESTED for Life in Canada - Sustained Success (2019)- CASSIES Gold: TESTED for Life in Canada - Brand Equity (2018)- CASSIES Silver: TESTED for Life in Canada - Long Term Success (2018); Retail (2018)Technical Skills: Google Marketing Cloud, Facebook Business Manager, Adobe Experience Cloud, Google Analytics 360, Adobe Analytics, Hootsuite, Salesforce Marketing Cloud, DOMO, Jira, Thoughtspot, Data Studio
Canadian Tire Corporation
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Associate Vice President, Strategic MarketingCanadian Tire Corporation Nov 2021 - PresentToronto, Ontario, Ca
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Manager, Brand Marketing & InnovationCanadian Tire Corporation Nov 2016 - Jan 2022Toronto, Ontario, CaBuild and oversee Tier-1 integrated marketing and operational plans designed to drive key brand (NPS, Cx) and retail performance metrics (CPA, ROAS). Lead internal and external teams in mining data/insights, mapping customer-experience goals/KPIs and defining cross-journey engagement strategies to deliver seamless, results-oriented programs.
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Manager, Digital Marketing & MerchandisingCanadian Tire Corporation Sep 2014 - Nov 2016Toronto, Ontario, CaLed strategic planning and campaign delivery across owned, earned and paid digital channels, including web/mobile, social, email, SEM/SEO, affiliate, content and performance/programmatic. Strategically orchestrated inbound and outbound tactics to maximize return against program objectives, investments. Consulted and collaborated with Sr. leadership, stakeholders, Agencies and cross-functional teams to achieve alignment on goals and marketing plans. Managed and mentored team of eight, continually proving the value and validity of digital to drive tangible results.
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Associate Manager, Digital Marketing And MerchandisingCanadian Tire Corporation May 2010 - Aug 2014Toronto, Ontario, CaPlanned, implemented and optimized integrated digital marketing programs for a spectrum of LOBs and brands. Defined objectives, devised strategies, briefed creative and delivered programs that consistently exceeded key performance indicators. Managed key agency and cross-functional relationships as well as the performance and development of multiple direct reports.
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Consultant, Multichannel Strategic MarketingCanadian Tire Corporation Jul 2007 - Jul 2010Toronto, Ontario, CaCreated rich communication briefs derived from consumer, competitive and industry insights. Defined project plans and managed advertising/media agencies and cross-functional teams to deliver integrated communications programs.
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Account ExecutiveMaclaren Mrm Apr 2005 - Jul 2007Client Service lead accountable for nurturing business relationships and delivering highly customized and targeted Digital and Direct communications programs for a number of General Motors of Canada's brands, including Pontiac, Buick, Hummer and Cadillac.
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Marketing And Promotions AssistantBrock University Apr 2004 - Apr 2005St. Catharines, Ontario, CaAssisted in developing marketing communication plans aimed at increasing the profile of the Career Services Department on campus and encouraging greater student and vendor participation at key events and workshops throughout the year.
Jonathan Anderson Skills
Jonathan Anderson Education Details
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Canadian Marketing Association (Cma)Digital Marketing -
Brock UniversityBusiness Communications
Frequently Asked Questions about Jonathan Anderson
What company does Jonathan Anderson work for?
Jonathan Anderson works for Canadian Tire Corporation
What is Jonathan Anderson's role at the current company?
Jonathan Anderson's current role is Digital Marketing & Innovation | Integrated Communications | Associate Vice President, Strategic Marketing at Canadian Tire Corporation.
What is Jonathan Anderson's email address?
Jonathan Anderson's email address is jo****@****ail.com
What is Jonathan Anderson's direct phone number?
Jonathan Anderson's direct phone number is +141697*****
What schools did Jonathan Anderson attend?
Jonathan Anderson attended Canadian Marketing Association (Cma), Brock University.
What skills is Jonathan Anderson known for?
Jonathan Anderson has skills like Digital Marketing, Integrated Marketing, Online Marketing, Marketing Strategy, Marketing Communications, Web Analytics, Advertising, Social Media, Online Advertising, Google Analytics, Social Media Marketing, Seo.
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