Lead 100+ product designers, prototypers, and program managers responsible for the Meta Quest (Oculus) MR platform. Transforming MR/VR from a gaming system into the next general purpose computing platform to compliment or replace laptops in the home and office. Major Programs:• MR Operating System. A highly customized version of Android optimized for 3D immersion. Released 14 major iterations of the OS, including multi-tasking, mixed reality desk and couch, new virtual environments, and many more.• Engagement. Creating a flywheel of discovery, engagement, sharing, and growth for consumers to maximize their enjoyment of VR and engage with users outside of VR.• Verticals. Exploring product market fit for new use cases in VR, including media and fitness.• Developer Success and Web Platform. Enabling 3rd party developers to build and publish applications on the Oculus platform, including the Oculus Developer Hub, developer guidelines, and the web platform (a VR optimized version of Chromium).• Privacy and Integrity. Tools and policies for building both safe and open metaverse experiences across 1st and 3rd party worlds.• Monetization and Commerce. Enabling developers and content creators to sell applications and experiences in VR, mobile, and web.Led 1st party metaverse experiences to public launch, including:• Horizon Worlds. A massively-multi-player open social platform with advanced scripting in VR for user generated content.• Horizon Workrooms. Defy distance and meet with your co-workers in virtual conference rooms.• Meta Avatars. Highly customizable 3D virtual people usable across VR applications through the Oculus API and on Facebook in 2D form.Led the Design collaboration with Reality Labs R&D to create a mixed reality proof of experience for the future of distributed work.

Led the design team for the core Amazon retail experience, including the Amazon homepage, detail pages, authentication, shopping cart, checkout, personalization, and internal tools for Amazon’s content management platform. Delivered over $3 billion in A/B testing wins in partnership with Product and Engineering.Owner and thought leader for Amazon’s retail design language and Human Interface Guidelines (HIG).Led the engineering team driving accessibility conformance to beyond WCAG 2.1 AA standards.

Led a team of up to 65 user experience designers, visual designers, prototypers, user researchers, agile coaches, and program managers working on the Watson platform portfolio of products. Including:• Watson Conversation Service. An API for building natural language interactions with chat bots that can be deployed through IBM’s cloud or via the user’s own infrastructure.• Watson Virtual Agent. SaaS product for creating virtual assistants in a business context for customer support.• Watson Discovery Services. An API which enables Watson to read and understand unstructured data, revealing knowledge normally hidden in “dark data.”• Watson Signal Services, including Speech, Vision, Tone Analyzer, and Personality Insights. A set of APIs that enable machines to hear, see, and understand inputs outside the norm for computer interactions.• The Watson Developer Cloud website, the cloud platform that hosts the Watson portfolio of SaaS products and APIs.Designed strategies for human-to-AI communication. Thought leadership, collaboration, and direction on the unique nature of designing experiences that involve humans interacting with cognitive computing system (artificial intelligence). Cognitive systems do not function in the same manner as a traditional programmatic computing experience. As a result, we researched and crafted new approaches for humans and AI to interact.Responsible for the end user experience, administration and customization experiences (tooling), and demos for all Watson Core products.Led the Agile transformation for Watson. Re-oriented the organization from viewing Agile as a DevOps practice to practicing whole-team Agile, where product management, design, and development are equal partners in leading product strategy and jointly executing on the strategy through scaled agile practices such as squads, backlogs, grooming, sprinting, demos, retrospectives, effective user story writing, etc.

Led the design and user research for eBay Enterprise’s four major products:Magento 2 – the next generation of the world’s most popular open-­source e-­commerce platformMagento Connect – app store for the Magento e-­commerce platformRetail Order Management – SaaS platform for distributed order management, fulfillment, and omni‑channel inventory managementCommerce Marketing Platform – integrated suite of tools for customer segmentation, business intelligence, and marketing campaign creationRe‑thought traditionally developer‑centric applications, and transformed them into merchant-­ and business-­centric experiencesTransformed UX design from waterfall to Scrum and Scaled Agile FrameworkDeveloped strong working relationships with product management and engineering to completely overhaul the UX workflowUp-­leveled design talent within Magento, and built the eBay Enterprise design team from the ground upTaught design thinking fundamentals to customers and internal teams

Led the User Experience Design team for eDell -- a multi-year project to transform Dell.com from its legacy experience to a world-class leader in e-commerce, support, and community.Built a globally responsible team from the ground up, which now leads the information architecture, interaction design, and visual design for all strategic Dell.com initiatives. At any given time, the team successfully handles up to 40 concurrent projects.Trained, directed, and coordinated UX design activities between internal design teams and external digital agencies.Created the eDell UX Framework – a design methodology for creating global websites, with a focus on massive scalability, localization, modularity, and CMS integration. Includes methods for creating templates, design patterns, wireframes, process flows, and site blueprints.Created delldesignlibrary.com, a pattern and component library used throughout Dell and partner agencies to rapidly design new sites within the eDell UX Framework.2011 Webby award winner for best IT website.Implementation of a new information architecture in the Solutions and Services area of Dell.com resulted in a 300% increase in lead generation. Won Best B2B site from NewMediaAwards.org.

Built a design center of competency within the newly created eSupport team to reduce task failure on support.dell.com, which supports over 1 billion unique visitors annually. Developed future state vision for support.dell.com, and created high-fidelity wireframes demonstrating envisioned capabilities.Co-created the eSupport governance process for managing a high volume of both tactical and strategic projects.Lead a team of interaction designers and project managers responsible for the completion of 30+ projects per year.Institutionalized user research. o Designed and built an on-site usability lab o Moderated and analyzed usability tests o Conducted global research in England, Germany, China, and JapanAwarded Top 10 Best Support Site from ASP for three consecutive years (2005 – 2008).Reduced operating costs by an additional $1M /year through the development of topical support centers.

Managed daily design and content operations for the legacy support website, and mentored a team of junior front-end developers.Re-aligned the information architecture of the initial entrance to the support website, removing customer segmentation as a required step. Conducted usability testing on new designs using rapid prototypes.

Optimized the user experience for contacts made to Dell through e-mail, community forums, chat, and automated speech recognition.Launched Click-to-Chat capabilities in the purchase path on Dell.com. Initially piloted with 14 sales agents, and ramped to 120 agents globally after proving an increase in conversion rates.In its first year, Sales Chat delivered a 3.4% increase in conversion for laptop sales - an additional $25M of margin annually.

Created the “Titan” telephony strategy - a multi-year program portfolio designed to transform Dell’s legacy call centers into a global virtual call center using VoIP and Unified Communications technologyDesigned telephony integration software that passed customer data collected in Dell’s IVR to CRM software, allowing for automatic identification of customers, and instant access to their account information on the call center agent’s screen Designed CRM software that allowed call center agents to schedule customer callbacks, which automatically transitioned the agent from the in-bound call queue to outbound mode, and automated outbound dialingLead the requirements process and voice user interface (VUI) design for Dell’s first speech recognition applications, including order status, catalog requests, and ink purchases for Dell printers

Developed online strategies, conducted user research, and created end-to end experience designs for Austin area non-profits and start-ups. o Gathered requirementso Conducted card sorting exerciseso Moderated and analyzed usability testso Created wireframes and visual designso Coded CMS templates in HTML/CSS

Co-founded high-end audio brand; specializing in design and manufacture of custom-built luxury listening experiences and home theatersDeveloped business plans, including marketing and operations strategiesIndustrial design and prototyping of high-end loudspeakersAcoustical and interior design of custom theaters, including multi-room control systems