Lecturer in Public Relations and Communications.

In my role as Senior Marketing and Communications Specialist (at the rank of Public Affairs Specialist 3, the highest rank in the job classification for the state of Oregon), I spearhead the formulation and execution of dynamic communication strategies for a prominent state agency with a diverse array of stakeholders. Highlights of my impact include:* Strategic Communication Leadership: Developed and executed high-impact communication strategies, including editorial oversight and strategic direction for diverse high-profile projects. Manage a wide array of communication assets such as executive briefings, thought leadership efforts, impactful email campaigns, and persuasive marketing materials.* Strategic Communication Development: Enhanced the annual PERS Expo’s prominence, growing attendance from 2,500 in 2021 to over 6,800 in 2023. This event provided key educational insights on complex plan options and services, demonstrating a strong ability to distill complex financial information into easily understood resources for a wider audience.* Project Management: Directed the comprehensive redesign of the PERS website, overseeing the update of thousands of pages and documents. The project was completed on schedule and resulted in a 7% increase in daily site visits in 90 days.* Award-Winning Communication Strategies: Received multiple accolades at the Public Relations Society of America (PRSA) Oregon’s Spotlight Awards and National Association of Government Communicators' (NAGC) Blue Screen and Gold Pencil awards in 2021, 2022, and 2023 for excellence in communication strategies, including for the PERS website, digital expo, and for spearheading the creation of Vested, the agency’s first digital newsletter.

Freelance photographer, wordsmith, and PR consultant. Photography experience in concert, product, landscape, and editorial formats. Freelance journalism has been published by Discovery Channel's PlanetGreen.com (now Mother Nature Network), AOL's Spinner, The Redlands Daily Facts (print newspaper), and more. The Noise Academy - Publicist - Worked to secure media coverage for projects of TNA, including the Rude and Crude ska/rockabilly festival, Senses nightclub and MC Prototype.The Great Park Anniversary - Production Assistant: Assist in multiple aspects of a family fun event with an attendance of 20,000+ people. From sound to crowd control to helping maintain proper stock of craft supplies.LA Times Festival Of Books: Stage Manager: Manage a stage with hourly changeovers that included everything from a single speaker to a 23 piece youth orchestra. Acted as a liason between speakers/performers and the LA Times FOB main office on event days.Bandwagon Roadshow: Social Media Coordinator: Manage the social media networks for Bandwagon Roadshow, a TV show based on a concert/car show series for Speed Network in 2011.Vice Magazine: Freelance Writer: I reviewed albums for Vice Music, that was neat.SunsetStrip.com: Senior Music Correspondent: As the Senior Music Correspondent at SunsetStrip.com, I arranged and conducted interviews and photoshoots with recording artists ranging from from Anthrax to Madness. I also utilized the free parking (100 feet off the Strip!) as much as I could.Wagon Wheel Country Music Festival: Media Coordinator: I was in charge of credentialing journalists and ensuring that they had all necessary information to create their reviews of the show. Make all attempts to ensure positive media coverage while presenting the festival's information accurately.

Manage all aspects of an online music magazine with an average monthly traffic of 15k+ unique users. This includes the editorial tone, web design/web master, third party software accounts (including Wordpress, Google Analytics, and more) and managing a database of publicists in the music, movie and entertainment industry.

Teach upper and lower division public relations courses in both in-person and virtual modalities within the Communications Department at the most diverse university campus in California’s Inland Empire region.Courses taught include:Practicum in Public Relations. Focusing on live public relations and social media campaigns, the class doubles as CoyotePR, an award-winning student-led PR agency with multiple on-campus and off-campus clients that rely on the class for PR, branding, social media, and admin support.Strategic Communications Campaigns (previously Public Relations Campaigns): This upper-division course is designed for in-depth exploration and implementation of PR campaigns, including research, planning and development, metrics, goal-setting, content management, media relations, evaluation/data analytics and more.Crisis Communications: As the name implies, students learn the differences between reputation-based crises and emergency communications from a public safety standpoint. The various communications roles and their functions are explored. Students research case studies on crisis communications plans, crisis communications failures and successes, and begin taking Federal Emergency Management Agency independent study courses to begin understanding the role of a Public Information Officer during an emergency response.Public Relations WritingAct as Faculty Advisor to the CSUSB chapter of the Public Relations Student Society of America (PRSSA), advising students on extracurricular training and career development opportunities.

Develop, implement, and sustain multiple internal and external communications campaigns on behalf of Human Resources, Information Security, Office of Public Affairs, and more.Create brand marketing, social recruiting and content strategies, integrating paid, earned, shared, and owned media. Leverage our various communications platforms, including LinkedIn, Facebook, Glassdoor, employee intranet, and owned websites as recruitment funnels to support talent acquisition hiring needs in the thousands.Manage day-to-day relationships with marketing and public relations agencies to best position San Manuel as an employer of choice. This includes guiding branded collateral design, print and digital media production, key messaging, and public relations campaigns, with the San Manuel employer value proposition guiding these decisions.Coordinate information across multiple departments to keep key messages aligned throughout the organization and its various economic developments.Launch multiple employee communication campaigns, utilizing a variety of communications outlets, including an employee intranet, traditional mail, e-mail, digital deliveries, and more.Produce high-quality branded audio/visual, digital, and printed collateral, such as graphics, storyboards, video scripts, postcards, and technical reference materials. Operate both DSLR and mirrorless cameras to take high resolution photos and video, intermediate photo editing in Adobe Lightroom and PhotoShop, and editing of videos/b-roll in Adobe Premiere.

Develop and implement comprehensive strategic communications plans that raise awareness of security and risk management issues within the San Manuel Tribal Government and its economic developments, including the San Manuel Casino, off-Reservation locations, and regional locations that could affect Tribal members, residents, and over 5,000 San Manuel employees. This includes the San Manuel Department of Public Safety, Risk Management, and Information Security departments.Developed a community relations division for the San Manuel Department of Public Safety, a 400-employee Tribal public safety agency. Designed a comprehensive strategy to develop deeper partnerships between the San Manuel Department of Public Safety and multiple audiences, including the San Manuel Tribal community, employees, nearby communities, partner agencies (San Bernardino Sheriff’s Department, City of Highland, City of San Bernardino, etc.), and non-profit sponsorship organizations.Implemented a robust schedule of events and programs that serve the Tribal Community and surrounding areas, including educational seminars, internal communications channels (newsletters, intranet, flyers, town halls, and audio-visual communications), off-site community events, and activities meant to broaden the knowledge of Tribal customs and history throughout the Office of the CSRO. As the department's public information officer, I conceptualized and executed a new external communication program for the department, creating and implementing integrated communications protocols to ensure clear, consistent, and accurate information is shared among stakeholders.Maintain relationships with the area first responders, such as the San Bernardino County Office of Emergency Services, San Manuel Fire Department, and others, regularly attending NIMS compliant trainings and seminars, and maintaining a role within the county's informal "PIO Coalition," dedicated to helping partner agencies during times of crisis.

Managed all external and internal communications functions: develop comprehensive public relations campaigns, media tracking and measurement, employee communications, social media, and media relations for California’s most trafficked Tribally-owned casino. In 2016 alone, achieved 4.7 billion impressions and over 5,500+ media placements (including the LA Times, NY Times, Fox Business, Fox Sports, KABC 7, KTLA 5, The Press Enterprise, FoodBeast, LA News Group, and Inland Empire Magazine) with an Ad Equivalency Value of $14.5+ million. Spearheaded an integrated San Manuel Indian Reservation-wide crisis communications plan for both San Manuel Casino and the San Manuel Band of Mission Indians.Increased the online presence of San Manuel’s Twitter, Instagram, and Facebook pages (contributing to 300%, 3000%, and 300% increases to those respective accounts, in three years) by developing a content strategy that stressed interaction with fans, entertainment personalities, and related pages to further San Manuel’s messaging of heightened guest experiences.Serve as editor of monthly corporate newsletter, distributed to 4,000-plus staff. This included developing pieces on behalf of executives and other thought leaders, photographic needs, design, and dissemination. Supervise and develop content strategy for company’s online newsroom, www.sanmanuel.com/news, and online press kit, www.sanmanuel.com/epk, which allows for journalists to easily access information about the casino and its various amenities.

Managed pre-event, on-site, and post-event public/media relations efforts for multiple large-scale music festivals, including Rock The Bells, Paid Dues, and Cypress Hill Smokeout. Facilitated interviews with 20-40 artists per festival with over 200 local, online, national, and international outlets including MTV, Fuse, Telemundo, Los Angeles Times, and more. Develop and hire positions necessary to manage press areas and photo pits. Developed and pitched stories to media outlets promoting the growth and success of Guerilla Union's events and future goals. Garnered 5,000 media mentions, including TV, radio, dailies, blogs, and podcasts through preview articles, interviews, and post-event reviews.

Manage all aspects of loss prevention in a single store environment. This includes all aspects of shortage control and safety, including ensuring operational processes are being conducted per Standard Operating Procedures and any anomalies are researched and balanced; all exception-based reporting is researched and accuracy of cashiers is consistent; daily, weekly and monthly audits are conducted accurately and on time and internal dishonesty cases are created and closed out. I also manage a team of loss prevention agents, ensuring that they meet their external apprehension projected goals with high-quality apprehensions by identifying strong performers and continually developing their skill sets. Goals met or exceeded:Fiscal YTD 2011:Overall fiscal year LP metrics: 114% to goal.Internal (employee theft) results: 129% to goal.External (shoplifter) results: 161% to goal.Safety Metrics: 124%, tied for best in Western region.Shrink results: .24%, best in Western region

Worked as a Loss Prevention Manager for a merchandise tent that had nearly a million dollars a weekend in revenue. Stepping into the role of LP Manager for Coachella, I created fraud workshops for the merchandise salespeople, through which I helped create the first time in Coachella's ten year history that no counterfeit bills were taken.

Just trying to get my piece of the PIE. You know, paperwork errors, internal and external loss.Managed the LP program, leading to the first reduction of shrink % in 6 years and the highest theft apprehension rate in a decade.Worked with two other investigators as part of a market investigative team, resolving multiple cases of organized retail crime that affected multiple stores locations and other retailers.

Managed operational, safety and loss prevention controls through audits, training and live and CCTV surveillance for four stores.

Initiated, investigated, and resolved case of internal and external theft and fraud.

Coordinated all aspects of editorial content, including story pitches, photoshoots and interviews focusing on the music scene of the High Desert area of California.

I judged music, interviewed artists and wrote cynical criticisms, or critical cynicisms, one of the two.