Anna's House Small Upscale Boutique hotel on the North Norfolk Coast.

Wild Luxury markets directly to consumers on behalf of itself and partners the concept of luxury camping in bespoke South African Safari lodges in Wild rural off-grid locations in England.A year after launch, Wild Luxury was finalist for "Best New Business" in Norfolk and was awarded "Future 50" status as one of the top 50 companies in East Anglia to watch. In the same year Bloomberg TV featured their luxury camps in a study of the changing trends within the UK travel industry. The Times also highlighted Wild Luxury as "The Coolest Camping in Britain" and The Sunday Express as one of the top four 'ultimate in glamping' sites in the UK.The Sunday Times has named Wild Luxury as one of "Top 100 Holiday Experiences in the World". After being runner-up for 'Best Coastal Leisure Attraction' in Norfolk the company was awarded the Mayors prize for its contribution to Leisure and Tourism. In 2018 Wild Luxury is operating 3 Coastal camps with 18 Safari lodges and a capacity of 130 guests. The Sunday Times featured Wild Luxury as one of the Top 20 UK holidays to book for 2019.Jonathan is always looking at further interesting opportunities within the leisure, travel and education sectors with a marketing bias.

Operations and consultancy business working in partnership with small and medium size rural enterprises to exploit leisure, travel, education and tourism opportunities within rural environments. Assists on many aspects of business development including start-up, planning approval, operations, procurement, people management, viability, marketing (traditional and on-line) and general sales.

Education Travel Group is one of the market leaders in educational travel with leading brands in sport, educational and adventure travel including Ski-plan, Kingswood Education + Adventure centres , Camp Beaumont, Ski-Plan, School Travel Service (STS) and Equity travel. The organisation was formed after the merger of Outdoor Education with the School Travel Group in 2007. In July 2008 the organisation was acquired by DLJ Merchant banking, the investment arms of Credit Suisse.In 2009 led negotiations to acquire Grosvenor Hall in Ashford formerly one of the UK's major Police training centres which was closed and cannabalised in 2006. Personally oversaw the multi-million pound redesign and relaunch as an education and adventure centres appealing to young people from the UK and EU.

Joined this private company as part of new management team to prepare business for exit of private family owners. Wide-ranging brief to restructure, increase profile and improve processes and procedures. During the period turnover almost doubled to 11m with reported EBITDA increasing from £300K to £2.7m.In 2005 the business acquired by by Bowmark Capital with subsequent focus on increasing market share with aggressive growth strategy opening new centres in the Barnsley, Hexham and North Wales driving turnover to £18m with reported EBITDA of £5.5m. In 2008 sale to Credit Suisse Alternative Investments for £100m.