Senior Data Analyst
Current- Utilize SAS programming to produce data files for acquisition, cross-sell, and retention DM campaigns, ensuring timely and accurate delivery.
- Collaborate with external data bureau and suppliers to access new data sources and generate direct marketing campaign data.
- Generate regular marketing campaign response reports providing valuable insights into marketing effectiveness, offering recommendations for improvement and identifying opportunities.
- Support the resolution of customer and partner complaints regarding data usage through data mining and investigations.
- Create Tableau Dashboards for territory mapping, insights, and ad-hoc analytic requests.
- Developed a highly efficient SAS program to combine and automate data from over 70 affiliate partners across various media campaigns, improving productivity by over 300% while adhering to partner-specific rules and.