Dolby revolutionizes the science of sight and sound, empowering creatives to elevate their stories and captivate their audiences. As a product and business lead, I help define and deliver the Dolby magic into wearables and XR devices by partnering with the world’s leading brands, content creators, and distribution networks to deliver spectacular experiences for the end-users.

Team Leadership• Led an international team with multi-disciplinary background in engineering, supply chain, and business operations to define common goals and realize commercial success.• Sustained value-creation cycle with team by bridging consumer insights, industry analytics, technology developments, and direct customers feedback.Technology Roadmap• Actively explored and engaged with technology solution providers for emerging innovations, including virtual voice assistants, sensors, IoT, on-device AI, DSP, machine learning, wireless charging, etc.• Counseled in joint product and technology roadmap discussions with customer executives.• Provided voice of the market and voice of the customer for internal R&D programs.Business Development• Researched and analyzed high potential growth markets. Led comprehensive market investigations to evaluate fit, gaps, and values. • Responsible for early customer engagement, opportunity qualification, design and manufacturing proposals to market leaders within the consumer technology industry.• Developed and maintained cohesive relationships with strategic partners on all levels of organization - from functional members to c-suite. • Owner of business development strategies for key accounts. Presented regular updates to senior management to drive decision and results.

Architected, developed, and launched: Harman’s first TWS product line▹JBL Free JBL Reflect™ Sport Headphones Series▹ Reflect Fit Heart Rate ▹ Reflect Contour ▹ Reflect Mini BT JBL x Under Armour Series▹ UA Sport Wireless Flex▹ UA Sport Wireless Heart Rate ▹ UA Sport WirelessJBL Accessories▹ Headphones Charging CaseNew Technology Implementation• Explored, qualified, and partnered with emerging technology providers for product integration opportunities including biometric sensors, near and far field wireless communications, haptic feedback, voice recognition, active noise cancellation, etc.• Oversaw the complete development cycles of new solutions from proof-of-concept to production.• Transformed new features into unique value propositions within JBL, AKG, and Harman Kardon brands.• Presented proposals to executive committee to obtain buy-in with supporting details for development cost, schedule, risk analysis, and bottom line summary.Product Strategy• Developed and successfully launched: JBL Under Armour series, JBL Reflect Series, and Yurbuds series, totaling $100m+ in annual retail turnover.• Lead project teams that consist of engineering, design, cross-functional groups, and manufacturing partners throughout the complete product lifecycle.• Designed and deployed global unique go-to-market strategies across every region (Americas, EMEA, APAC) with a heavy focus on brand line logic and competitor analysis.Consumer Engagement• Lead consumer research initiatives to identify real user pain points by studying users’ comprehensive lifestyles, habits, behaviors, and decision journeys.• Collaborated with international commercial teams to obtain timely consumer insights and trend shifts across all global regions.• Designed and deployed unique go-to-market plans for each one of the global regions (Americas, EMEA, APAC) with an emphasis on brand line logic and competitor analysis.

Business Development• Searched and developed new partners for emerging sales channels.• Maintained cohesive relationships with distributors, retailers, and agencies to complete feedback loop.• Managed day-to-day business operations for 10 APAC countries including Australia, New Zealand, China, Japan, and Korea, responsible for $200m+ in total retail revenue.Cross-functional Teams• Maintained close relationships with business intelligence, finance, supply chain leaderships for the continuous monitoring of KPI metrics including: profitability, budget, and sales forecast.International Go-to-market• Collaborated with international distributors to develop and deploy localized go-to-market plans within each market with unique product mix, positioning, message, and market penetration plan.• Directed the development of 40+ APAC regional-specific product models from concept to launch.Marketing Programs• Launched the Diamond Tears (Monster x JYP) sub-brand in key global regions. Central point of contact between channel partners, product, media, and local marketing networks.

Event Marketing•Hosted key partner events including new product launches, distributor conferences, and interviews. •Represented the Monster brand in major industry trade shows including CES and NAAM, responsible for lead generation and the collection of market feedback. Brand Alignment•Tracked product messages and marketing efforts across international markets to ensure strategic brand alignment. •Responsible for the localization of all new products to ensure compliance and maximize impact. Marketing Content Management•Publisher and gatekeeper for all marketing and sales collaterals including monthly newsletter.•Reduced content distribution lead-time by 80% with the introduction of cloud sharing platform.

Project Management•Tracked the development roadmap of Yao Monster products from concept to launch, and reported weekly progress updates to senior management. •Successfully managed the development of 23 new product models over the course of a 9-months cycle. Market Research •Conducted competitive analysis of Yao Monster brand for the target markets and provided brand positioning support as an integral part of the go-to-market strategy. •Team leader of MGEM (post graduate program) x Monster joint internship. Designed and directed real-time case studies, presented final results to the CEO and executive committee.