Lead teams of copywriters, art directors, designers to concept and develop award-winningcampaigns for TikTok, Walmart, Tide, Head & Shoulders and Charmin and more. Everythingfrom traditional film advertising to social campaigns to inventing products.

Led a cross-functional team of copywriters, designers and developers to prototype andlaunch digital products, new media platforms and digital-first marketing campaigns forbrands like MillerCoors, ExxonMobil, Jeep and Johnson & Johnson. Recent work has focused on machine learning, chatbots, conversational interfaces, augmented reality and social platform innovation. All hail our future robot overlords!

Led creative teams in the development of integrated paid, owned and earnedmulti-channel marketing campaigns for AT&T and DIRECTV. Campaigns featured TV,digital, social, print, experiential and emerging channels, often deployed together to tell aseamless story across platforms.Led all social media creative campaign work for AT&T and DIRECTV. Managed a largeteam of social copywriters and art directors in NYC and Atlanta, and led collaboration withcreative agency and media partners like Organic, Facebook, Twitter, Twitch and Snapchat.Managed cross-functional teams of strategists, designers and members of BBDO’screative technology xLab to develop digital products, apps and prototypes.

Led a team of writers, designers and creative technologists to develop award-winningintegrated marketing campaigns for brands like Puma, Nestle, Macy’s, Rolex, Smirnoff,Tylenol and Band-Aid. Directed everything from TV to print to experiential to digital andsocial and everything between.Led a creative team responsible for digital and social platform innovation, building apps,web sites, and digital product prototypes for clients and, sometimes, just for the hell of it.

Co-founded and led the agency’s North American social media strategy and content practice,growing it from nothing to 30 creatives working in 5 regions. In this role, I led thedevelopment of social strategy and award-winning paid, owned and earned social anddigital marketing campaigns for Doritos, Cheetos, Microsoft, Dr. Pepper, Pepsi, FedEx andIBM.Co-founded the agency’s Disruptive Media practice, which provided real-time creativeideation and execution in response to daily news cycles. This earned me a spot on PRWeek’s “40 Under 40” list, and the agency a spot on Advertising Age’s “Agency A-List.”Stride GumEndeared the brand to millions of video gamers by creating “Save the Arcades,” an integrated campaign to save classic arcades around the country from closing. We developed a throwback 8 bit online video game that generated donations tied to high scores, and empowered arcades to fundraise using the game through gaming marathons.IBM Smarter PlanetHeld the first ever “Ask Me Anything” session on Reddit with an AI: IBM’s Watson. It was the most-upvoted and participated-in AMA that Reddit had ever done, and reached #1 on the front page for multiple days.Dr PepperWorked with a team that brought Dr Pepper and Guns N’ Roses together, sparking one of the most interesting word of mouth campaigns of 2008 and generating more than $22 million worth of earned media on a budget of $600k. Also executed stunts for the brand like winning a bridesmaid spot a woman put on Ebay for her wedding, and turning an investment of $30,000 into more than $20 million worth of earned media coverage, including The Today Show, Good Morning America, The New York Times and USA Today.