Develop annual Brand marketing strategy with Global Marketing Director and broader senior marketing management team based on customer insight, market and competitor trends. Present and deliver annual brand plan in U.K. and international markets. Management of brand budget, act as brand consultant, lead special projects and ensure all brand plans are relevant to current and potential customers.

Senior member of New Look France leadership team in a bilingual role. Developed and delivered marketing plans to drive the growth of New Look's second largest market. Analysis and reporting on marketing activity, customer behaviour and insight in France. Led brand projects with French press titles (Voici and Glamour), celebrities (Carolyn Receveur) and bloggers. Managed French PR agency (Dresscode) and French media agency (Zenith) to drive awareness of New Look in France.

Responsible for marketing strategy for bid, price drop, bid plus and four online retail platforms. A £135m multi-channel TV & online retail firm delivering seven million customer orders per annum. Fully accountable for a marketing budget of £1.6m per annum and an active customer base of 750,000.Lead team with responsibilities for the definition, management and execution of market strategy, including display advertising, door drops, magazine inserts, TV, catalogues, look books, public relations, email campaign management, copy writing, analytics and management reporting, social media strategy and brand protection.Led customer segmentation project to identify target customers using RFM (recency, frequency and monetary) analysis plus additional purchasing behaviour to create specific campaigns to boost spend across the base by 28%. Delivered net saving of over £800k in 2012 by negotiating contracts and exploiting economies of scale to secure discounted pricing and/or preferential terms of service for media, print, mailing and design.Managed catalogue project with a 5 million print run and mixed media and distribution support campaign which generated 286% growth in new customers vs. previous year and delivered Bid Shopping’s first acquisition programme for four years.Responsible for all aspects of marketing legal documentation; including competition and promotional terms and conditions. In-house resource for marketing law. • Creating marketing centre of excellence, defining and embedding common processes, standards and technology toolkit for all aspects of marketing and communications• Recruitment and talent management to build marketing team and define objectives, performance targets and development plans• Manage network of external agencies and suppliers to provide appropriate resource for business projects and marketing activities • Reporting to the Chief Operating Officer

Responsible for creating and executing multichannel consumer centric tactical marketing and initiatives through retail, print, online, digital and social media, ensuring the brand is brought to life at each touch point along the customer journey to drive key performance indicators#• Drove brand engagement and awareness through owned, earned and paid for media• Delivered seasonal global marketing events, sales calendars and communications• Developed brand identity standards for all forms of media

Leading role in the Sales team to optimise profit by influencing internal stakeholders while aligning with brand strategy• Managed and developed team to deliver objectives• Set sales plans for the season and maximised department sales and profit• Profiled stock packages in line with market/customer profile• Produced seasonal 'gradings' used for allocation of stock

• Fashion sales account management, team and business development• Created mechanisms to ensure collections were communicated effectively in all Marketing materials and on-air• Achieved sales targets through the exceptional awareness of current and future fashion and market trends

• Managed team of two Fashion Distributors to exceed category targets by an average of 21% per calendar month • Managed allocation adjustments and made recommendations in line with the theme calendar to include events and seasonal trends

• Supported Merchandisers to achieve sales plans, ensuring the effective and timely allocation of all stock• Liaised with suppliers and proactively tracked all purchase order information, highlighting risks

• Point of contact for all marketing queries, monitored media coverage in seven European languages • HTML web design, French and English copywriting and website management