• Recommended a new marketing dashboard to facilitate discussions with leadership on a weekly basis.• Oversaw 20 lead generation channels.

• Developed and led strategic marketing programs to increase engagement with key stakeholders across the homeland.• Crafted content marketing programs across article, audio, and video formats and repurposing content for different audiences.• Regularly socialized a Marketing Key Performance Indicators Dashboard for DHS HQ.

Planned, built and delivered a digital marketing competency from the ground up to fulfill investor relations and policy-maker engagement business goals, supporting $300B+ of AUM for this prestigious investment management firm.• Acted as player/coach leader for a 24 member high-performing marketing team, managed seven direct reports comprised of a Head of Creative Studio, Studio Project Manager, Head of Content, Head of Social Media, Head of Events, Events Associate and hired a Head of Marketing Operations to refine processesbetween Marketing and Investor Relations.• Managed and led all marketing campaigns through paid and organic social media, email, blog, podcasts, and events. •PRIMARY RESULT: 11-point increase of the percentage of potential clients who responded to a brand reputation survey that they trust the company.

Developed and delivered a sophisticated digital marketing ecosystem of programs targeted to investors and recruits.• Managed a $1.6M annual ad budget ensuring that content reached target audiences.• Developed and executed digital marketing plan across web, search, social media, and paid media channels.• Led the company’s efforts to develop an ideal client journey across marketing and sales touchpoints.• Created and presented new quarterly digital marketing measurement dashboards for senior leadership.• PRIMARY RESULT - 22% increase in online engagement with the company's primary audience.

Under my leadership, the company’s social channels gained a 60% increase in audience totaling over 550K audience base.

• Led a team of eight former journalists to develop content marketing for Fortune 500 clients, including Visa, Coca-Cola, and Pfizer. • Developed a five country roll out of a content marketing program for Pfizer. Program included structure for countries to collaborate with corporate. • PRIMARY RESULT: The global Pfizer program resulted in a 12% increase in qualified leads of pharmacists interested in having 1:1 conversations with Pfizer sales representatives.

• Developed and executed digital marketing programs to launch new products and drive loyalty among existing customers. • “Social Recruiting” marketing program increased conversion rate of upgrade opportunities by 20%.

• Launched firm’s first social media initiative called Real Health. This allowed customers to connect with influencers who were confronting similar health challenges (e.g., raising children, aging into retirement, and training for a marathon). • Those who consumed Real Health content were 3X more likely than the average customer of Anthem to report they believed the company was “committed to their health and well-being.” Real Health was awarded a top honor by the Content Marketing Institute.

Oversaw social media marketing programs for more than 10 healthcare and manufacturing clients.

Developed the social media strategy for Capgemini North America from the ground up. The implementation of the strategy included a toolkit for consultants to use to build their personal brands online, a social media monitoring process and a workflow for effectively sharing thought leadership in social media channels.Based on the results of the experience at Capgemini North America, the strategy became the pillar for global advertising for the company for years (see http://www.capgemini.com/expert-connect)

External Communications Leader for multiple business unit within Capgemini North America, a $2.5 billion leader in consulting, technology, and outsourcing services.