Jonathan started his design career with the UK’s leading exhibition designers, Robin Wade and Associates in London. He then joined Allied International Designers to concentrate upon developing Retail strategies for some of Europe’s major shopping and leisure developments.In 1984 Jonathan was appointed as Creative Director of Addison’s Singapore office with the mandate to build a self sufficient local creative team. The following year Jonathan became Managing Director of a staff that had grown to 28.In 1991 Jonathan moved to the USA as Vice President, Brand Development of Addison San Francisco where he gained experience with Quaker, General Mills, Hewlett Packard and Pacific Bell.In 1993 he returned to Asia to form The Bonsey Design Partnership in Singapore. Over the past 20 years BDP has built a solid reputation as one of Asia’s leading brand design companies with major national and multinational client’s spread from India to Indonesia. His firm is responsible for strategic brand identity programmes for M1, Intel, Sara Lee, Caltex and Procter & Gamble. In 2000 he formed BrandSpeed in response to the opportunity that exists in TV and Broadband media and the need to link the online and offline worlds through focussed brand design. In 2001 his firm was awarded SME of the Year by the British Chamber of Commerce. In addition to his professional credits, Jonathan is a frequent speaker on design at the Singapore Polytechnic and the National University.In 2013 Jonathan partnered with the Jaden Group from Sydney Australia to form Bonsey Jaden a digital brand agency to provide online brand building and monitoring services to clients in the Asia Pacific region. Specialties: Strategic Brand Design and Brand Positioning, Packaging, Identity and Name development