Jonathan Brinbaum Email & Phone Number

Neuchâtel, Suisse

Global Managing Director for the Watches division of BVLGARI

Neuchâtel, Switzerland

Global General management for the Parfums division of BVLGARI, member of BVLGARI Executive Committee.Production/ Supply, Creation, Marketing, Sales, Global P&L and markets coordination responsibility150 people organization globally

Neuchâtel, Switzerland

General management for Jewelry, Watches and Accessories for BVLGARI boutiques in Travel Retail Europe.Sales, Retail, Marketing and P&L responsibility

Neuchatel, Switzerland

Global Marketing leader (COMEX -1) for BVLGARI Parfums brand with ~700MM$ annual turnover – Global Top 15 brand globally and leading position on Hotel & Airlines amenities.- Global Brand strategy leaderDefine global strategy for the brand (Where the Play, How to Win) to deliver profitable growth for BVLGARI Parfums including portfolio management, geographical investment choices, pillar strategy, Parfums brand equity. - Global Brand innovation leaderNew product launch innovation leader, from insight, concept, product to project management ownership and Go To Market launch package creation, in collaboration with Creative & Heritage department (fragrance, pack design), Operations and Corporate Brand and Communication department for launch package creation. Collaboration with designers, copy-writers, artists, photographers.- Global Parfums Digital co-leaderIntegration of a Digital End-to-End team within the global marketing function since 2017 to better answer business and cultural digital transformation handling from global digital strategy approach, to E-com, to social, brand, content strategy and omnichannel. This team reports to the brand and to the corporate head.- Marketing capability team leader Management of the global marketing team – interns, Product Managers, Group Managers and multi-functional team engagement with Creation, Operations, Brand & Communication teams.Capability leader for the marketing function, ensuring we develop BIC marketing competencies within BVLGARI.

Geneva Area, Switzerland

Global design for a brand portfolio Lacoste and Escada parfums with >600MM$ annual turnover - 5 years Innovation strategy definition and Brand equity ownershipDefine a winning pace of innovation for Lacoste and Escada brands for the 5 years to come. Own and invent the brands fundamental architecture, visual identity and key equity the brands want and need to own to be differentiated in market. - Portfolio management for Lacoste and Escada brandsGeographical, design, staffing choices to ensure the best global footprint and successes of the three brands with differentiated yet winning designs and brand strategies, i.e. Where to play, how to win, resources planning internally and with external partners. - Design products, communication campaigns and celebrities Create new product lines in collaboration with R&D, Consumer Market knowledge and Fashion House. Define the winning communication strategies and ideas on the brand. Lead shootings for TV/ Print/ Digital campaigns with well-known directors. - Fashion House and top creative agency managementManage the relationship with the Fashion Houses and ensure co-approvals on brand strategy and creative. Manage worldwide known advertising agencies. - Multi-functional team engagement of 25 people with 8 direct reportings within the Marketing and Design function - Capability Training Leader for P&G PrestigeOwn, lead and define the Training program for P&G Prestige to inspire, train and elevate Beauty knowledge and sense within P&G Prestige

Geneva Area, Switzerland

Global design for Dolce&Gabbana cosmetics. Brand launched in 2009, present in 12 countries, double-digit turnover annual growth. Brand in the Top 5 Luxury Make Up brands in Italy – lead market and Middle East.- 5 years Innovation strategy definition and Brand equity ownershipDefine a winning pace of innovation for Dolce & Gabbana cosmetics brands for the 5 years to come. Own and invent the brand fundamental architecture to win in market and become a differentiated cosmetics brand.- Design products and communication on an innovation-intensive cosmetics category – 10 launches per yearCreate new product lines in collaboration with R&D, Consumer Market knowledge and Fashion House (new product, new shades) to win with consumers. Define the winning communication strategies and ideas on the brand. Lead shootings for TV/ Print/ Digital campaigns with globally well-known directors and photographers.- Dolce & Gabbana Fashion House and top creative agency managementManage the relationship with the Fashion House and ensure co-approvals on brand strategy and creative. Manage worldwide known creative and advertising agencies. - Celebrity management for Dolce & Gabbana cosmetics- Multi-functional team engagement and multiple direct reportings within the Marketing and Design function

Geneva Area, Switzerland

Global brand management and expansion strategy definition for Dolce&Gabbana cosmetics. - Lead global brand strategy : expansion strategy and investment policyTurnover maximization and investment policy in the 7 subsidiaries.- Lead market entry for the brand in 3 crucial markets, namely France, Travel Retail and Hong Kong with successful results.- Global monthly reporting of brand performance and action plan definition when and where needed to sustain business success.- Lead global innovation policy and marketing planning: innovation choice per country, local adaptation for the 10 to 12 launches per year.- Lead DG Beauty 3-axis 5 years business model definition - Multi-functional team management with product manager direct reporting.- Lead P&G Global Prestige “Integrated Business Planning” Definition of calendar and contents for Global reporting of all subsidiaries for all P&G Prestige brand- biannual innovation forum with the subsidiaries, Marketing plans presentations from the subsidiaries, Annual Business Reviews

Business leader for Male Blades & Razors for France 300MM€ annual turnover, 70% of Gillette business, 12% of total P&G France- In charge of business development for B&R in France (volume, turnover)- In charge of developing 360° communication plans on the brand (TV, Digital, Print, ER/PR, Instore, DTC) on major innovations (Fusion leverage, ProGlide launch)- Management of Gillette B&R marketing budget for France- Engage multi-functional team - Coaching of several internsStrong results achieved on the brand with steady +3/+4 turnover growth during the two years of assignment, successful Trade-Up with premium franchise growing +10pts during assignment.

Business leader for Ariel laundry brand in France1st laundry brand on the French market with 20% value share, 250MM€ annual turnover, 10% of P&G France business- In charge of business development for Ariel in France (volume, turnover)- In charge of developing 360° communication plans on the brand (TV, Digital, Print, ER/PR, Instore, DTC) on major innovations (Ariel Ecodoses, preparation of Ariel Excel Gel launch)- Management of Ariel marketing budget for France- Engage multi-functional teamStrong results with successes of Ecodoses (2.2% value share 9 months after launch) and Excel Gel (1% value share over 6 first months).

In charge of Pampers premium Tier Active Fit, 90MM€ turnover, 10% of total diapers market.- Adaptation and go to market of Pampers Active Fit commercial initiative (TV, Print, CRM, Instore, influencer marketing)- Pampers Active Fit business leadership and recommendations to develop premium in France

Participation in consulting for two major industrial companies on marketing problematics- French leader in the Food processing industry. Benchmark analysis, PL strategy, innovation pipe recommendation, advertising and promotional strategy recommendation- International leader in paper and domestic hygiene. Benchmark analysis, interviews with management to identify marketing reorganization possibilities

Master, Marketing, Finance

Activities and Societies: Junior Entreprise list Ski Club association

Master, Marketing

Graduation / Preparation Classes, Mathematics / Economics