Management of the marketing department that delivers a range of digital media to help support the business as well as design and print.Achievements • Launched re brand of Coopers Fire with new Drupal website, design and print of stationery• Designed and printed product brochures and technical data sheets• Established an eCommerce website using Wordpress and brought it to successfully trading online using a PPC campaign, email marketing and ranking organically through good SEO practices• Set up and update social media accounts inline with the new brand for Twitter, LinkedIn, Vimeo and YouTube and used these channels to share content rich images, text and videos• Maintain high ranks in SERPs for the new website for existing keywords and established positive results and high rankings for new keywords through good SEO practices• Increased website traffic levels by 68% with the launch of new website• Involved in establishing a robust CRM system to suit the business. Integrated the website with the CRM to record subscriber information for email marketing campaigns and use contact segmentation for marketing campaignsResponsibilities• Arrange exhibitions and events at major construction shows in Europe and the Middle East• Managing the marketing strategy and budget• Search Engine Optimisation, Link Tracking using Google URL builder and Google Analytics • Co-ordinate job requests using Basecamp project management software• Update and maintain Drupal website with new content• Regularly check Google Analytics and report on success of campaigns, traffic levels and trends• Film and edit videos with new brand to illustrate variety of products and how they are used in different applications• Work with external PR agency to create technical editorial for fire related and construction publications• Manage advertising campaigns and ensure marketing team complete artwork as required

Responsible for the running of the marketing department.• Launched re brand of Coopers Fire Ltd with new Drupal website, design and print of stationery and corporate work wear• Designed and printed product brochures and technical data sheets• Established an eCommerce website using Wordpress and brought it to successfully trading online using a PPC campaign, email marketing and ranking organically through good SEO practices• Set up and update social media accounts inline with the new brand for Twitter, LinkedIn, Vimeo and YouTube and used these channels to share content rich images, text and videos• Maintain high ranks in SERPs for the new website for existing keywords and established positive results and high rankings for new keywords through good SEO practices• Increased website traffic levels by 35% with the launch of the new website• Film and edit videos with new brand to illustrate variety of products and how they are used in different applications• Involved in establishing a robust CRM system to suit the business and rolling it out into different sectors of the business. Integrated the website with the CRM to record subscriber information for email marketing campaigns and use contact segmentation for marketing campaignsResponsibilities• Search Engine Optimisation, Link Tracking using Google URL builder and Google Analytics • Co-ordinate issues and job requests using Basecamp project management software• Update and maintain Drupal website with new content• Regularly check Google Analytics and report on success of campaigns, traffic levels and trends• Work with external PR agency to create technical editorial for fire related and building publications• Manage advertising campaigns and ensure marketing team complete artwork as required• Coordinate and attend exhibition stands for industry related events

Worked on a number of projects ranging from small start-up business websites to Small and Medium Enterprises requiring websites, digital marketing, business cards, stationery, brand, email marketing and SEO advice and guidance. • PRINCE2 Foundation and Practitioner Qualified.• Project manage website builds; making sure the design, functionality and usability meets that of the client and the project is satisfied in line with the specified time and cost budget.• Developed skills on design applications such as Adobe Photoshop, Illustrator, InDesign, Premiere Pro and Macromedia Freehand and Dreamweaver.• Manage the creation of all online marketing tools including HTML emails and static banners.• Photo shoots to create unique images for marketing purposes.• Image manipulation for use on websites for product galleries.• Working knowledge of front end development to ASP, HTML and CSS code and CMS using Wordpress and Drupal• Lead and coordinate designers and developers on digital projects for B2B clients including small to medium size businesses within the Insurance Market and other sectors.• Regular reports and updates to clients.• Advise and implement SEO strategies to increase web traffic and improve organic ranking.• Project managed a complex, bespoke Risk Management software system for Ensign Insurance and KGM Motor Insurance.• Experienced in using Basecamp Project Management Software.

Responsible for all online sales and marketing, selling garage door related products on a supply only and supply and fit basis. Worked as the eCommerce Manager on an industry leading website; GarageDoorSuperstore.co.ukPrincipal Achievements• Increased website sales from 10% to 65% of company turnover within a two year period.• Increased conversions through study of UX and UI to simplify customer journey.• Reduced number of clicks required from landing page to checkout page which was particularly effective when comparing to competitors customer journey click through count.• Instrumental in being the first garage door ecommerce site to have customer reviews on individual products.• Increased web traffic by 133% in first year of managing Garage Door Superstore website.• Customer acquisition through SEO and Email Newsletter marketing campaign.• Integrated Social Media channels to grow brand and offer customers non-sales related information.• Maintained #1 Organic Google Position for major key word.• Established working relationship with SEO Consultants and negotiated contract for an effective ROI.• Established new streamlined internal business process from initial customer contact enquiries through to completion.Responsibilities• Search Engine Optimisation to increase web traffic to improve web sales.• Responsible for all online and offline marketing campaigns.• Content writing for blog articles, product descriptions and landing pages.• Updates to ASP, HTML and CSS code for company websites.• Experienced in using Basecamp Project Management Software.• Creation of graphics, banners and other marketing images and videos for company websites using Photoshop and Premiere Pro.• B2B and B2C Sales. Worked closely with architects, developers and building contractors to advise on the appropriate garage door product in line with the specifications presented.

Sales and Marketing for an industry leading extreme sports ecommerce website. • Working knowledge of front end development to ASP, HTML and CSS code for company website.• Updating and adding existing and new products to website database.• Search Engine Optimisation, Link Tracking and Google Analytics.• Creation of bi-monthly HTML marketing email.• Use of Macromedia Freehand and Adobe Photoshop to create marketing banners, optimised product images, marketing flyers, magazine advertisements and all print work.• Sales - Customer facing and telephone sales of extreme sports equipment.

Worked with a team of designers and developers on new media projects for mainly the motor insurance market sector• Discovered my capabilities of managing multiple projects from initial enquiry through to completion.• Developed HTML and Photoshop skills

Worked with a local entrepreneur who had a variety of new business ventures• Creation of GIS mapping website to show location of UK speed cameras.• Self-taught HTML and Macromedia Dreamweaver to design and develop website.