Jonathan De Bruin Email & Phone Number

Almere, FL, NL

Amsterdam, North Holland, NL

• Collaborating with various internal stakeholders, including the digital, product, and design teams, to create value propositions that resonate with the target audience.
• Building strong relationships with Bridgestone partners, such as resellers, integration partners, and business partners.
• Developing and implementing a comprehensive marketing plan and strategy that leverages local market insights, stakeholder knowledge, and assets to contribute to the company's targets.
• Collaborating with other marketing teams across Europe and sharing best practices to align with the broader corporate goals and objectives.

Brussels, BE

• Responsibilities:
• Building brand awareness in the Benelux, in cooperation with the corporate marketing team based in Paris.
• Working together with the HR team in building the local employer brand.
• Accountable for the local implementation of acquisition campaigns in close cooperation with the sales team.
• Managing inbound marketing campaigns adapted to the Benelux.
• Executing and monitoring SEA, PR, e-mailings and growth actions.

Brussels, BE

New York, NY, US

• Responsibilities:
• Developed a marketing strategy for Mercer’s sister company Marsh (budgets, people, tools and key stakeholders). Furthering the collaboration and integration between Mercer & Marsh Netherlands.
• Creating, implementing and measuring end-to-end marketing campaigns to generate sales leads in order to meet demand generation goals (social media, analytics, content creation, events, SEO and PR)
• Driving digital marketing, implementing solid social media strategies (web optimization and conversion). Key Result: 100% uplift of social media follower base.
• Continually assessing campaign performance (Google Analytics & Linkedin Campaign Manager)
• Projectlead for the LinkedIn Sales Navigator team to ensure social selling and account based marketing (ABM).

Eindhoven, North Brabant, NL

• As marketing and sales support for the Philips Hue smart lighting products my role included:
• Maintaining contact with retailers (coolblue, bol.com, wehkamp) to optimize online visibility
• Gathering and improving website content (basic/rich content, SEO optimization)
• Setting up joint marketing activation plans with retailers to stimulate growth
• Executing on assets needed for campaigning (e.g. banners/urls)
• Creating brand pages together with marketing communications

Eindhoven, Noord Brabant, NL

• MASTER THESIS:Title - "The facilitation of objective consumer knowledge by online product presentation formats in the Smart Home retail category"
• Conducted A/B tests for the online presentation formats of Philips Hue products for low, medium and high familiarity segments. Looking at the contributions to consumer knowledge for pictorial vs. textual descriptions.
• Key take-out: pictorial product explanations included on the product pages of third-party retailers to enhance consumer knowledge with the purpose of stimulating conversion uplifts. Thesis grading: 7.0

Houston, Texas, US

• PRACTICAL INTERNSHIP:As assistant to the marketing manager my main tasks included, but were not limited to:
• The planning & organization of IT business events: - B2B events at locations such as: CineMec Utrecht & the Maurick Castle, in Vught. - Organisation of: venues, invitations, marketing materials & presenters.
• Managing online and offline marketing materials: - Banners, folders & gadgets. - Translations, blogs & newsletters
• Tracking leads and support to the local sales team: - Accounts, file updates & client lists - Uploading leads into salesforce

Paris, France, FR

• BACHELOR THESIS:Title - "Optimization of the portfolio management process and the requirements needed for the marketing department to play a more involved and coordinating role in this process”.
• During this period my assignment was to analyze and evaluate the portfolio management process across business units (Infra, Apps1, Apps2 & Consulting). With the purpose of finding new ways to involve marketing within.
• Key take-out: Implementation of the Salesforce Pardot B2B marketing automation platform, based on my findings and final recommendations.
• Thesis grading: 8.0

• INTERNATIONAL INTERNSHIP:Assisted a Chinese team of a medium sized export company. Focusing on the export of automotive & railway parts into the Australian market. As marketing assistant to the managing director, my.
• Marketing: Website development, market research & promotion.
• Finance: Quickbooks updates, invoicing and processing sales quotes.
• Supply Chain Management: Factory visits along with quality controls.
• Sourcing: Attended multiple trade fairs to seek out possible suppliers.

Business Administration, Marketing Management

Study Abroad, International Business

Bachelor Of Business Administration (Bba), International Business

Bachelor Of Laws - Llb