• Collaborating with various internal stakeholders, including the digital, product, and design teams, to create value propositions that resonate with the target audience.• Building strong relationships with Bridgestone partners, such as resellers, integration partners, and business partners.• Developing and implementing a comprehensive marketing plan and strategy that leverages local market insights, stakeholder knowledge, and assets to contribute to the company's targets.• Collaborating with other marketing teams across Europe and sharing best practices to align with the broader corporate goals and objectives.

Responsibilities:• Building brand awareness in the Benelux, in cooperation with the corporate marketing team based in Paris.• Working together with the HR team in building the local employer brand. • Accountable for the local implementation of acquisition campaigns in close cooperation with the sales team.• Managing inbound marketing campaigns adapted to the Benelux.• Executing and monitoring SEA, PR, e-mailings and growth actions.• Growth lead optimization: driving, analysing and improving growth lead lists.• Scouting and negotiating client events and webinars to organize & attend.• Managing iBanFirst social networks & blog contents in the Benelux.• Creating visibility in the Dutch fintech ecosystem, identifying and developing co-branding opportunities and partnerships.

Responsibilities:• Developed a marketing strategy for Mercer’s sister company Marsh (budgets, people, tools and key stakeholders). Furthering the collaboration and integration between Mercer & Marsh Netherlands.• Creating, implementing and measuring end-to-end marketing campaigns to generate sales leads in order to meet demand generation goals (social media, analytics, content creation, events, SEO and PR)• Driving digital marketing, implementing solid social media strategies (web optimization and conversion). Key Result: 100% uplift of social media follower base.• Continually assessing campaign performance (Google Analytics & Linkedin Campaign Manager)• Projectlead for the LinkedIn Sales Navigator team to ensure social selling and account based marketing (ABM).• Ensuring optimal marketing and sales alignment by working closely with the Marsh & Mercer sales leaders & management team.• Optimizing the use of marketing automation MarketingCloud / Pardot and CRM (SalesForce).

As marketing and sales support for the Philips Hue smart lighting products my role included:• Maintaining contact with retailers (coolblue, bol.com, wehkamp) to optimize online visibility • Gathering and improving website content (basic/rich content, SEO optimization)• Setting up joint marketing activation plans with retailers to stimulate growth• Executing on assets needed for campaigning (e.g. banners/urls) • Creating brand pages together with marketing communications• Cooperating with the sales team and other related parties

MASTER THESIS:Title - "The facilitation of objective consumer knowledge by online product presentation formats in the Smart Home retail category"• Conducted A/B tests for the online presentation formats of Philips Hue products for low, medium and high familiarity segments. Looking at the contributions to consumer knowledge for pictorial vs. textual descriptions and the inclusion of intangible USP's within product imagery.• Key take-out: pictorial product explanations included on the product pages of third-party retailers to enhance consumer knowledge with the purpose of stimulating conversion uplifts. Thesis grading: 7.0

PRACTICAL INTERNSHIP:As assistant to the marketing manager my main tasks included, but were not limited to: • The planning & organization of IT business events: - B2B events at locations such as: CineMec Utrecht & the Maurick Castle, in Vught. - Organisation of: venues, invitations, marketing materials & presenters.• Managing online and offline marketing materials: - Banners, folders & gadgets. - Translations, blogs & newsletters• Tracking leads and support to the local sales team: - Accounts, file updates & client lists - Uploading leads into salesforce

BACHELOR THESIS:Title - "Optimization of the portfolio management process and the requirements needed for the marketing department to play a more involved and coordinating role in this process”.• During this period my assignment was to analyze and evaluate the portfolio management process across business units (Infra, Apps1, Apps2 & Consulting). With the purpose of finding new ways to involve marketing within this process. This research was conducted while working in an international marketing team comprised of both Dutch and Indian employees. • Key take-out: Implementation of the Salesforce Pardot B2B marketing automation platform, based on my findings and final recommendations.• Thesis grading: 8.0

INTERNATIONAL INTERNSHIP:Assisted a Chinese team of a medium sized export company. Focusing on the export of automotive & railway parts into the Australian market. As marketing assistant to the managing director, my job description included the following:• Marketing: Website development, market research & promotion.• Finance: Quickbooks updates, invoicing and processing sales quotes.• Supply Chain Management: Factory visits along with quality controls.• Sourcing: Attended multiple trade fairs to seek out possible suppliers.