Jonathan Burdette Email and Phone Number
As a global B2B marketing, strategy, and CX leader, I have extensive experience building brands, driving digital strategy, and executing multi-year business strategies for leading Fortune 500 companies in the manufacturing, pharmaceuticals, MedTech, and Software-as-a-Service (SaaS) industries. In addition, I have successfully upskilled sales teams to transform strategy into measurable benchmarks and insights that drive tangible financial results. ♦ Key Strengths ♦• Collaborate with cross-functional teams across regions and countries, lead organizational change management and digital online commercial strategy adoption activities, and ensure efficiency and delivery of key strategic objectives. • Turn around brands and businesses across channels, expanding into new global markets, and creating omnichannel strategies. • Lead global and regional teams to meet and exceed objectives. • Diversify cross-industry experience in life sciences (Medical Device, Pharma), B2B / Industrial Manufacturing, and CPG. • Translate between business needs and technology capabilities and leverage these capabilities to drive revenue and reduce costs.• Leverage digital tools to build global communities to share best practices, driving success across geographies with regional sales and marketing teams.• Apply learning technologies to scale sales enablement and replicate best practices in an engaging way.• Own implementation and adoption of innovative digital technology and online marketing strategy on a global scale. Ensure projects are rolled out on time and on budget. • Manage and motivate remote global teams working both onshore and outside the US. Also lead cross-functional teams. • Demonstrate articulate communication and presentation skills with bilingual proficiency in German and English.
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Head Of Industry Strategy, ManufacturingAdobe 2021 - PresentSan Jose, Ca, UsAs Head of Industry Strategy and Marketing, Global Manufacturing, I manage Adobe's North America CX go-to-market strategy and commercial business development for manufacturing. I am in charge of strategy development, marketing, and driving awareness through thought leadership and campaigns, working with Fortune 500 customers on developing their CX strategy, and driving growth in the manufacturing industry for Adobe. Working with Adobe's B2B / Industrial Manufacturers to achieve their strategic goals, I drive profitable revenues and differentiating versus competitors through use cases such as lead-to-cash optimization and aftermarket parts and services sales through digital channels, marketing, and sales automation. Working with global SI and Technology (ISV) partners, I co-develop joint go-to-market strategies that drive new use cases and sales growth.Key highlights include:• Lead, shape, and influence global go-to-market strategy for Adobe’s manufacturing strategy, including MedTech, executing multi-year annual business, sales, and enablement plans to drive recurring manufacturing revenue.• Collaborate with Adobe sales and strategic Fortune 200 manufacturing customers to design annual business plans and customer experience roadmaps to reduce costs and drive profitability into the multimillions, increase customer lifetime value (LTV), and educate customers on new products. -
Senior Global Marketing Director (Cx)Sap Jun 2020 - Aug 2021Walldorf, Bw, DeAs Senior Director, Market Executive (Global CX), I led a team of 7 global manufacturing industry directors and was in charge of developing and executing business plans, vision, competitive positioning, and sales learning and development (L&D) for customer experience. Key highlights included:• Led annual on-site sales enablement coaching and participated in ride-a-longs with sales representatives to present best practices to key customers, resulting in approximately $25M in new deals closed.• Authored and executed annual strat plan in 2020, growing sales and revenue with Industrial manufacturers to grow SAP CX annual recurring revenues and market share. -
Director, Manufacturing (Cx, Gtm Lead)Sap Sep 2016 - Jun 2020Walldorf, Bw, DeIn this role, I managed high-performing cross-functional teams, applying thought leadership to identify opportunities to enhance customer engagement, drive product usage, and improve customer retention. I created and executed the global GTM strategy and sales enablement plan for global life sciences / MedTech across customer experience and omnichannel sales. I also demonstrated industry-specific use cases to showcase investment benefits for specific SAP software offerings to support automation of existing processes, resulting in increased revenue and reduced costs. Key highlights included:• Served as subject matter expert (SME) at SAP conferences, online thought leadership events, and global industry customer roundtables to represent the industry point of view for SAP CX to new and existing C-suite customers.• Provided training to sales and pre-sales teams, upskilling teams through coordinated global enablement campaigns, and helping enhance sales performance by approximately 25%.
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North American Ecommerce Sales & Marketing LeadPhilips 2014 - 2016Amsterdam, Noord-Holland, NlAs North American eCommerce Sales and Marketing Lead, I led a cross-functional team to incorporate eCommerce channel sales into annual plans, supporting overall company growth and profitability targets. I formulated omnichannel strategy and internet channel sales, aligning sales enablement and training plans and was in charge of the internet channel, including direct online resellers and Amazon.com.Key highlights included:• Developed and executed strategies to drive online revenue and profitability through B2C and B2B eCommerce channels with complex MedTech products in a mature market, driving 7% growth in 2015 versus previous year.• Collaborated with field sales team to drive usage of an eCommerce platform among target customer segments. -
Senior Global Marketing Manager EcommercePhilips 2011 - 2014Amsterdam, Noord-Holland, NlAs Senior Global Marketing Manager - eCommerce, I led all aspects of GTM and marketplace selling strategies and developed and executed short- and long-range business plans, evaluated the competitive landscape, and implemented tactics to maximize business and revenue growth. Key highlights included:• Developed and executed launch and post-launch tactics, increasing orders by 25% and average order value (AOV) growth by 10%.• Designed GTM plans for global and region-specific initiatives across EMEA, the Americas, and APAC to accelerate online sales growth. Formulated GTM collateral, including digital and traditional media, to advertise to patients, driving incremental revenue growth. • Created and executed GTM strategy and execution with Amazon B2B sales team, creating channel strategy to drive incremental revenue through the new channel.
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Consumer Products & B2B Brand ManagerK+S Group 2009 - 2011Kassel, Hessen, DeAs Consumer Products and B2B Brand Manager, I oversaw multiple brands across the K+S portfolio (consumer & B2B) and collaborated cross-functionally to develop and execute strategy, drive household penetration and buy rate, and drive profitable growth for a multimillion-dollar part of the K+S portfolio. I also managed annual operating plan development, P&L, and marketing / advertising / in-store marketing budget responsibility for my brands and products. -
Sr. Associate Brand ManagerThe Kraft Heinz Company Jul 2007 - Mar 2009Chicago, Il, UsIn this role, I managed numerous brands across the Heinz portfolio and worked closely with a cross-functional team to develop and execute strategy and drive household penetration & profitable growth on a multimillion-dollar part of the Heinz portfolio. -
Associate Brand ManagerThe Kraft Heinz Company Apr 2005 - Jul 2007Chicago, Il, Us
Jonathan Burdette Education Details
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Mit Sloan School Of ManagementCustomer Experience -
University Of PittsburghB2B Digital Transformation
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University Of Pittsburgh Katz Graduate School Of BusinessMarketing
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Penn State UniversityFinance & International Business
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University Of CologneGerman Language
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Penn State UniversityInternational Studies & German
Frequently Asked Questions about Jonathan Burdette
What company does Jonathan Burdette work for?
Jonathan Burdette works for Adobe
What is Jonathan Burdette's role at the current company?
Jonathan Burdette's current role is Global B2B/ D2C SaaS Strategist ♦ Digital Transformation ♦ Innovative Strategy & CX Leader.
What schools did Jonathan Burdette attend?
Jonathan Burdette attended Mit Sloan School Of Management, University Of Pittsburgh, University Of Pittsburgh Katz Graduate School Of Business, Penn State University, University Of Cologne, Penn State University.
Who are Jonathan Burdette's colleagues?
Jonathan Burdette's colleagues are Wanessa Rafaela, Huai Shiba, Rena Mohamed, Clayton Humberto, Siddharth Dimri, Radhika Sen, Siddhi Rathore.
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