As a global B2B marketing, strategy, and CX leader, I have extensive experience building brands, driving digital strategy, and executing multi-year business strategies for leading Fortune 500 companies in the manufacturing, pharmaceuticals, MedTech, and Software-as-a-Service (SaaS) industries. In addition, I have successfully upskilled sales teams to transform strategy into measurable benchmarks and insights that drive tangible financial results. ♦ Key Strengths ♦• Collaborate with cross-functional teams across regions and countries, lead organizational change management and digital online commercial strategy adoption activities, and ensure efficiency and delivery of key strategic objectives. • Turn around brands and businesses across channels, expanding into new global markets, and creating omnichannel strategies. • Lead global and regional teams to meet and exceed objectives. • Diversify cross-industry experience in life sciences (Medical Device, Pharma), B2B / Industrial Manufacturing, and CPG. • Translate between business needs and technology capabilities and leverage these capabilities to drive revenue and reduce costs.• Leverage digital tools to build global communities to share best practices, driving success across geographies with regional sales and marketing teams.• Apply learning technologies to scale sales enablement and replicate best practices in an engaging way.• Own implementation and adoption of innovative digital technology and online marketing strategy on a global scale. Ensure projects are rolled out on time and on budget. • Manage and motivate remote global teams working both onshore and outside the US. Also lead cross-functional teams. • Demonstrate articulate communication and presentation skills with bilingual proficiency in German and English.
