Jonathan Butts Email & Phone Number

California, United States

Seattle, Washington, Us

Responsibilities:Brand development and management expert. Hands-on leader who personally crafts the strategy, develops concepts, writes copy and leads creative work for 70% of agency projects. New business hunter and C-level executive whisperer who knows how to get powerful ideas to market fast by ethically leveraging AI. Creator of integrated and ABM marketing campaigns. Leader of cross-functional teams. Manager of brand and advertising campaigns with annual client budgets up to $25 million.During ten years at BlackWing Creative, I and my teams have developed and run numerous campaigns that delivered over 3,000% ROI, won global creative awards, shattered sales goals, made our clients shine like rock-stars in the boardroom, and positioned companies for multi-billion-dollar acquisition deals. Key Accomplishments: Unisys — 3,500% ROI, $140 million from a single ABM campaign, reversed declining pipeline to 40% pipeline growth quarter over quarter for six quarters in a row. Nuance Communications — global messaging and brand revitalization of healthcare division, $19.7 billion acquisition by Microsoft. Industry Recognition — 20+ awards including ECHO International Award and Gold ADDY Awards. Brands developed / re-vitalized / managed: Alaska Air Cargo, Nuance Healthcare, Sage, Unisys, Central Garden & Pet, Proofpoint, Fiserv, Freed Associates Healthcare Consulting, BCCI Construction, ORACLE, AuthenticID, and CyberGrants.

Seattle, Wa, Us

Responsibilities: Hands-on director and mentor for cross-functional teams. Lead creative concepting and development on 100% of agency projects. Developed brand and advertising campaigns with annual client budgets up to $30 million.Key Accomplishments: Co-founded an independent agency at the beginning of the 2008 recession and sold it six years later to one of the top B2B agencies in the U.S. Won status as a preferred Microsoft agency. Won agency of record (AOR) for Sprint Wholesale, Microsoft Advertising Games Group, Microsoft Reactor and Microsoft MIX. Developed the name, brand, marketplace messaging and facility interior design for Microsoft Reactor. Rearchitected, wrote, designed and facilitated programming for the entire seller side of eBay.com. Created a viral, social marketing “Treasure Hunt For Dogs” for Central Garden and Pet that led to the largest annual product order increase in company history.Brands developed / re-vitalized / managed: XBOX Microsoft Games Advertising Group (ABG), Microsoft MIX, Microsoft Reactor, Sprint, eBay, Towers Watson, Riverbed.

Cornwall, Gb

Responsibilities:Manage account relations, strategic planning, and creative development for all clients.Key Accomplishments: Led the nation’s largest physician owned medical liability insurer, The Doctors Company and TDC Group through three brand evolutions over the course of 15 years. Named, branded and launched an unrivaled financial product that has awarded over $150 million to physicians. Brands developed / re-vitalized / managed: Towers Watson, The Doctors Company, TDC Group, San Francisco Design Center, Stern Grove Music Festival.

Paris, Ile De France, Fr

Responsibilities: Co-lead an agency of 100+ full time employees. Managed a creative staff of 40+ Art Directors, Copywriters, Video Editors, Digital Studio Professionals, Programmers, and Web Designers. Pitched and won global accounts. Partnered with the San Francisco Academy of Art to teach and mentor students. Developed brand and advertising campaigns with annual client budgets up to $70 million.Key Accomplishments: Won Agency of Record for Microsoft Business Solutions, Sprint Business, WebEx and Bermuda Board of Tourism. Helped guide Publicis Dialog SF to the two most profitable years in the history of that office. Led global repositioning and rebranding to set WebEx up for M&A prior to $3.2 billion Cisco acquisition. Developed creative work that led to over 50 industry awards including ADDYs, the One Show, New York Festivals, Caples Awards, etc.Brands developed / re-vitalized / managed: Bermuda Board of Tourism, Whirlpool, Hewlett Packard, Sprint, Microsoft Business Solutions, WebEx, Garnier Fructis.

Paris, Ile De France, Fr

New York, Ny, Us

Responsibilities: Developed brand and lead generation campaigns. Managed two junior Art Director and Copywriter teams. Key Accomplishments: Won multiple industry awards including ADDY and ECHO Awards.Brands developed / re-vitalized / managed: VISA, United Airlines Mileage Plus, and Wells Fargo.

Key Accomplishments: Created a DM campaign for American Century Mutual Funds that generated over $250 million in new investments within 5 weeks.