Jon Cappetta Email & Phone Number

California, United States

Los Angeles, Ca

Venice, Ca

I direct our digital advertising and social programs, develop brand strategies, book Fabric Studios, concept & produce live and polished video content for brands and publishers, provide data analysis for advertisers and creators, create distribution and marketing plans, and most importantly, I activate all of the above.Notable Accomplishments: - Produced & Directed the 'High Times 500', an 8 & 1/2 hr live stream commemorating the brand's 500th issue. - Multiple Product Placements on Major Broadcast Networks including The Late Show with Stephen Colbert [CBS], the X-Files and the Last Man on Earth [FOX]. - Producer of High Times Records' 'Smoke Signals: Music from the Mother Plant' (originally released in partnership with Record Store Day, currently reissued exclusively through Urban Outfitters). - Influencer partnerships developed with top tier talent ranging from Akon to Odell Beckham Jr.- Media placements ranging from Wall Street Journal exclusives to New York Times front page stories.- Data mining & analysis for the New York Times, assisting in their acquisition of a Pulitzer prize.- Opened Fabric Studios, pioneered our monthly Short Film night (celebrating community filmmakers and their work).My clients include High Times, iSpot.tv, Inscape, TBS/TNT, Big Block, Oreva Capital, Dash Radio, MAD Network, Pride Media, Vertical Mass, Tubular Labs, WHOSAY, Beachfront Media, PadSquad, Vertebrae, Canvs, IRIS.TV and more.

Venice, Ca

Fabric Media is a consortium of creative individuals rallied around innovative companies & ideas.In my time with this incredible organization I have helped launch many companies, produced an immeasurable amount of media hits, developed successful advertising, influencer and launch practices, produced video content of all types, discovered an undying love for data, and even opened a studio/creative event space in Venice, called Fabric Studios.My clients included iSpot.tv, Segway, Dash Radio, Beachfront Media, PadSquad, Vertebrae, Canvs, Watchwith, Stre.am, explore.org, Aivvy, Clammr + more.

http://www.goodlooks.life/

Greater New York City Area

My responsibilities include managing our events and promotions from concept through execution. While specializing in marketing, this position also requires a great deal of contract negotiation, talent buying, client & team management, public & venue relations, concept creation, problem solving and creative thinking.

New York, Ny

Co-creator of the successful nightlife event company Powerline Productions. Responsibilities ranged from creating a web presence, to managing and developing our brand and artists, to planning, financing, and activating many highly successful events.

Babylon, Ny

Responsibilities include: expanding the company's web presence, expanding and maintaining their social network pages, designing and distributing marketing and promotional campaigns (including a weekly company newsletter), SEO, some video editing, scheduling and arranging special events, and some blogging.

Greater New York City Area

Responsible for all the street team & promotion coordination, budgeting, and implementation. After creating a strategic distribution plan I hired & managed a team of 10 employees to spread awareness of the festival. I also had the opportunity to aid in some of the artist acquisition.

New Paltz, Ny

Produced two shows weekly at the Cabaloosa Nightclub & Oasis Live Music Bar; Responsibilities included securing talent, promoting events, managing both floors during the night, public relations.

Selected to be part of the highly competitive Brand Management training program run by Red Bull North America. Responsible for bringing the brand to life on the New Paltz campus and in the surrounding community through the development and implementation of innovative methods of brand communication. Built excitement and awareness for national & regional events. Established National Activations in the Hudson Valley and assisted the sales team with local account relationships. Developed & maintained affiliations with campus media and opinion leaders. Coordinated the Wiiings Team and provided them with detailed campus marketing objectives.Notable Accomplishments included developing a new marketing strategy for incoming college students that was adopted as a nationally utilized activation and dubbed a 'Best Practice'.

New York, Ny

Hired and managed an Activation Team responsible for coordinating and administering events in order to promote awareness of the 2010 Red Bull Air Race World Series in New York. Managed multiple teams comprised of a minimum of four employees daily. Responsibilities also included maintaining, safeguarding, and storing the promotional equipment.

Bachelor Of Arts, Public Relations

Activities and Societies: Powerline Productions.

Advanced Regents Diploma