Behind the scenes at Cox Automotive: Fueling auctions with creative marketing strategies one sale at at time. Currently working for Cox Automotive and working at the the Manheim Auctions as a Marketing Support Specialist supporting four auction locations with all marketing needs. Support includes Providing day to day on site & digital marketing support for all assigned locations. Updating creative assets to be used for advertising in support of local & national promotions. On average composing 6-8 branded outreach emails through Marketing Cloud platform per week and create targeted reports for use on outreach emails. Schedule / send outreach emails for all assigned locations with focus on meeting open rate and click through goals. Creating and completing targeted outreach call campaigns to meet marketing goals for local dealer & commercial accounts. Collaborating with leadership to plan & execute 7-10 major event sales per year, executing new account launches and build strategies to achieve quarterly marketing goals. Working with the sales teams to select & promote 1-3 accounts per week, per location often with limited lead time. Partnering with sales teams to execute monthly dealer sponsored event sales. Posting on average 25-30 times a week on social media using Sprout Social to meet our marketing goals for the weekly campaigns. Reporting results and analyze outreach campaigns with leadership.
Listed skills include Sales, Customer Service, Time Management, Social Media, and 19 others.