Jonathan Carroll Email & Phone Number

Tempe, Arizona, US

Scottsdale, AZ, US

Scottsdale, AZ, US

I lead the Applied Data Science and Technology team serving prospective and current students. We facilitate integrated marketing capabilities within areas of data architecture, data science, marketing technology, and analytics. Through the development of a consistent data layer across client- and server-side data sources, we leverage cloud technologies to.

Scottsdale, AZ, US

Initiated collaboration across business units to implement various machine learning algorithms based on digital behavior within cloud data warehouses and powered by leading AI platforms.Lead custom integrations between behavioral analytics platforms, enterprise data warehouse, and customer relationship platforms to implement a streaming 1-to-many user ID.

Scottsdale, AZ, US

Manage marketing systems and data integrations that drive strategy and campaign automation. Oversee tag management across our web properties for internal, vendor, and other 3rd party needs. Architect proper data orchestration and enrichment amongst advertising, marketing, and CRM utilities to provide the university with full funnel attribution and channel.

Scottsdale, AZ, US

Accomplishments to date include reconstructing the entire EdPlus marketing analytics framework to sync marketing analytics to university SalesForce CRM so that both Google and SalesForce products have an exact 1:1 match for all key marketing funnel events. This is allowing for accurate and true attribution across various attribution models. Because.

Scottsdale, AZ, US

Manage the conversion rate optimization, analytics, and tag management of our digital assets. From this framework, custom audience segmentation across email, social, search, and display channels were deployed for an integrated marketing strategy. Within 5 months time, cost per acquisition of the desired outcome sustainably decreased by more than 270%.

Scottsdale, AZ, US

Oversee conversion funnel optimization across all digital marketing channels to ensure proper attribution cross-device and cross-platform. Manage agency analytics and optimization to ensure clear insights into search engine marketing, search engine optimization, email, social, and display marketing.

Rexburg, Idaho, US

• Managed projects involving web developers, designers, and social media teams to market and monetize users at a leading services website
• Increased RFIs 150% by overhauling the lead management system and by revampingin-house product and service marketing
• Managed a team of 6 individuals responsible for company revenue streams dealingwith B2B and B2C customers
• Maintained company marketing and data analytics program by overhauling systemsand creating clearer insights into product and service performance
• Developed marketing plan for company and incorporated design, development,and product support teams in prompt execution
• Increased display revenue per user by 76% via advertising system optimization

• Established relationships with key suppliers and logistics partners which reducedproduction time more than 50%
• Established JIT manufacturing principles which resulted in greater productuniformity to standard specifications, reducing client complaints
• Negotiated highly beneficial pay terms which provided a vast improvement to work-in-capital resources
• Researched international tariff law to decrease delivery time of product down tothree days
• Generated $650,000 in two years from leveraging $5,000 of personal capital
• Procured over $250,000 worth of material by sourcing with and qualifying Chinesesuppliers

Pittsburgh, PA, US

• Directed global and regional B2B initiatives within assigned account areas throughcreating and managing RFP’s via online tools
• Analyzed North American office supply spend of over 10,000 SKUs to created coreproduct list and consolidate spend into substitutable alternatives resulting insubstantial TCO savings
• Directed North American RFP initiatives in waste management and water treatmentservices to negotiate preferred service provider contracts and realize immediatesavings
• Worked with cross-functional teams to analyze category spend among multiplelocations to consolidate services provided into a single master service agreementwhich resulted in larger rebate savings, work-in-capital.
• Worked with executive legal office and international business units to ensure globalsupply chain compliance with the US Government Conflict Minerals Act of 2009
• Solely managed a specific RFP that provided multimillion dollar savings affect to P&L

• Assisted over 60 manufacturers in decreasing employee turnover by 50%
• Initiated negotiations between a Sinopec and Shell Oil Company joint ventureSuzhou, China

Provo, UT, US

• Generated $2,000,000 in new revenue from online media contracts
• Caused a 365% increase of ROI in advertising inventory
• Managed 5,400,000 monthly advertising impressions
• Created ROI database connecting with Google AdManager, OpenX, and OpenAdStream
• Achieved six-fold increase in advertising revenue by optimizing advertisementdeployment
• Created relationships with 300 firms from six Asian nations at Singapore Social AdSummit

Managed the back end system of the e-commerc platform, instituted a live inventory system decreasing time of order fulfillment and increase company liquidity. I also handled specific marketing campaigns and business development projects.

Master Of Global Management, International Business

Global Supply Chain Management, Business Management

Business Administration And Management, General

Applied Linguistics

High School Diploma