Verticals: Financial Services; Retail; Insurance► Shepherded end-to-end delivery of marketing measurement solutions – Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) – for multiple Fortune 500 companies.► Directed 4 cross-functional delivery teams (6+ team members in each), which included data scientists, engineers and implementation specialists.► Managed data collection, processing, review and quality checks to ensure accurate information is used for modeling analyses.► Presented strategic insights from MarketShare models to key stakeholders – Directors, VPs, CMOs – to help clients understand impact of marketing on key business outcomes.

MarketShare acquired by Neustar in December of 2015.

Clients: American Express, AstraZeneca, Pitney Bowes► Optimized marketing strategies and media investments for American Express using data-driven analyses; largest campaign ran over $13 million in media spend per year.► Oversaw, developed and presented complex, client-facing, tracking tasks that drove overall campaign strategy; Tasks included Test & Learn Agendas, ROI forecasting, monthly reports (20+) and data vendor relationship management (multi-touch attribution, cross-device attribution, mobile/tablet).► Managed campaign’s SQL database, which houses client data across online and offline channels; Built functions, tables and pivot views that ingest data at varying levels of granularity; Employed advanced data visualization tools (Tableau) to present dynamic, data-driven stories to clients.► Selected to work within DigitasLBi’s new S&A Digital Business Design sub-department in August 2014; Advised Pitney Bowes on best in class Organizational Design and Governance strategy for their Digital Marketing practice► Selected to set up new AstraZeneca Search and OLA campaigns in model of current managed accounts; Onboarded an analyst and manager on campaign management best practices, including documentation, governance and reporting.► Twice selected to work on new business pitches; Learned a new tool (MRI through eTelmar) in three hours, then presented related audience insights and recommendations to DigitasLBi CMO and multiple SVPs.► Ideated, created and led the S&A Analyst Education meeting as an Analyst; Led and drove discussion of the S&A Senior Analyst Education meeting.

► Promoted to Senior Analyst in June 2014.

Clients: American Express, Time Inc., New York Stock Exchange, Mead Johnson, Equifax► Leveraged knowledge of ad serving products to oversee execution of day-to-day operations, trafficking, and QA needs of paid digital media campaigns.► Consulted with internal teams on technological and operational hurdles within campaigns; Investigated and recommended cost-efficient solutions that aligned with client objectives.► Managed the MT-junior client relationship across campaigns; Presented to clients on technologies such as ad blocking, which was purchased by client shortly after presentation.

► Guided business operations, owned media activities and grant administration for a two-year-old nonprofit; ASF voted the “top disabilities startup nonprofit” by Guidestar and Philanthropedia.► Developed and managed strategic partnerships with media brands to drive fan acquisition, email sign-ups and donations; Responsible for 10x growth in Facebook fans and 8x growth in Twitter followers. ► Tracked and measured ASF web traffic and online advertising ROI through Google Analytics and Google Adwords; Presented optimization recommendations to Foundation’s President.