Jonathan Carter Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

San Francisco, California, Us

Verticals: Financial Services; Retail; Insurance► Shepherded end-to-end delivery of marketing measurement solutions – Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) – for multiple Fortune 500 companies.► Directed 4 cross-functional delivery teams (6+ team members in each), which included data scientists, engineers and implementation specialists.► Managed data collection, processing, review and quality checks to ensure accurate information is used for modeling analyses.► Presented strategic insights from MarketShare models to key stakeholders – Directors, VPs, CMOs – to help clients understand impact of marketing on key business outcomes.

San Francisco, California, Us

MarketShare acquired by Neustar in December of 2015.

Boston, Massachusetts, Us

Clients: American Express, AstraZeneca, Pitney Bowes► Optimized marketing strategies and media investments for American Express using data-driven analyses; largest campaign ran over $13 million in media spend per year.► Oversaw, developed and presented complex, client-facing, tracking tasks that drove overall campaign strategy; Tasks included Test & Learn Agendas, ROI forecasting, monthly reports (20+) and data vendor relationship management (multi-touch attribution, cross-device attribution, mobile/tablet).► Managed campaign’s SQL database, which houses client data across online and offline channels; Built functions, tables and pivot views that ingest data at varying levels of granularity; Employed advanced data visualization tools (Tableau) to present dynamic, data-driven stories to clients.► Selected to work within DigitasLBi’s new S&A Digital Business Design sub-department in August 2014; Advised Pitney Bowes on best in class Organizational Design and Governance strategy for their Digital Marketing practice► Selected to set up new AstraZeneca Search and OLA campaigns in model of current managed accounts; Onboarded an analyst and manager on campaign management best practices, including documentation, governance and reporting.► Twice selected to work on new business pitches; Learned a new tool (MRI through eTelmar) in three hours, then presented related audience insights and recommendations to DigitasLBi CMO and multiple SVPs.► Ideated, created and led the S&A Analyst Education meeting as an Analyst; Led and drove discussion of the S&A Senior Analyst Education meeting.

Boston, Massachusetts, Us

► Promoted to Senior Analyst in June 2014.

Boston, Massachusetts, Us

Clients: American Express, Time Inc., New York Stock Exchange, Mead Johnson, Equifax► Leveraged knowledge of ad serving products to oversee execution of day-to-day operations, trafficking, and QA needs of paid digital media campaigns.► Consulted with internal teams on technological and operational hurdles within campaigns; Investigated and recommended cost-efficient solutions that aligned with client objectives.► Managed the MT-junior client relationship across campaigns; Presented to clients on technologies such as ad blocking, which was purchased by client shortly after presentation.

New York, Ny, Us

► Guided business operations, owned media activities and grant administration for a two-year-old nonprofit; ASF voted the “top disabilities startup nonprofit” by Guidestar and Philanthropedia.► Developed and managed strategic partnerships with media brands to drive fan acquisition, email sign-ups and donations; Responsible for 10x growth in Facebook fans and 8x growth in Twitter followers. ► Tracked and measured ASF web traffic and online advertising ROI through Google Analytics and Google Adwords; Presented optimization recommendations to Foundation’s President.

B.A., Economics

Off Campus Program, Economics