Jonathan Bradley Email and Phone Number

Recruited to join an elite team of analysts writing white papers for our CEO. My first white paper revealed egregious problems with the direct-to-consumer division budget and plan. An ensuing direct-to-consumer regime change of top tier executive talent placed me as the only assigned analyst for the revamp. As the division entered start-up mode, my role shifted to customer segmentation, lead generation and general analytics.Frequently a direct-to-consumer mortgage division will employ a large team of marketing-analysts/sql-coders to mine customer segments. For the first year, I was the only analyst. 18 months in: YOY market share has increased 300% and gross sales actuals are exceeding plan by half a billon... 90%+ of generated leads came through my cubicle and fingers.Caliber has been a great experience. It represents my sweet spot of debating executives vehemently in meetings, ferreting out tactics and next steps, contributing to business strategy, and coding the solutions on deadline.When I took the post, there was no marketing database or segmentation analysis engine. I architected and coded these applications and database objects via rapid development, in addition to standard analysis and reporting work.Last note: when mortgage destroyed my Vegas fortunes in 2008, I became interested in the industry. I transitioned to JP Morgan, Pacific Union Financial, and how Caliber. Came here to get my money back.

• Liaison meeting daily with the multiple businesses at the executive level gathering requirements and analyzing business performance.• Excel developer rewriting numerous existing Excel reports utilizing optimized SQL stored procedures and VBA automation. • Power BI Architect creating dashboards.

• Liaison meeting weekly with the multiple businesses at the executive level consuming the team’s software portfolio. • Managed the deployment process for 50+ application portfolio. Conducted disaster recover events and password changes. Handled an average of 15 deployments monthly. • Lead VBA developer (MS Access and Excel), remediating and maintaining several large applications. The VBA applications I maintained for the JPMC Compliance Department are nearly as feature rich and code-large as the team’s 50+ web applications combined. They stretched VBA’s full capabilities, communicating with web pages, java emulated terminals, and web services. This included work in many disciplines including T-SQL, P-SQL, and classic ASP and .NET web sites. • Managed the ITSM process preparing and executing precise and exhaustive implementation plans for software deployments, password changes, disaster recovery tests, and P1/P2 incidents. Each ITSM was presented to my CTO and multiple review boards governed by VPs and CTOs. Wrote nearly 200 Implementation Plans in 2015-2016, and ultimately wrote and application to auto-write the more complex ones, including auto-generation of TSQL and SQL scripts to be run at deployment on SQL and Oracle databases. • Managed fall-forward deployment events, coordinating developers, analysts, DBA’s, emergency change review board executives and business before the end of the deployment window.• Facilitated the team’s daily stand up meeting, superseding the team’s VP lead-developer, and ensured the team was on track to meet deadlines and align with JPMC initiatives and policies.• Researched technical and business issues, reporting to executive level of business and IT.• Worked to convert VBA applications into TSQL applications.• Frequent business report and analysis writing and presentation for consumption at the CTO level and above.

• State’s Senior VBA Developer (Excel and MS Access)• Liaison to Department of Revenue facilitated on-going communication and negotiation between the CEO, Department of Revenue, and counties for large project.• Technical Analyst role on state’s flagship project, One Stop, reviewing business analyst work for potential issues prior to being provided to architects and developers. Worked with lead software and database architects in parsing requirements. • Project Manager and lead developer for ARM, a VBA MS Access application which assessed and billed all property tax in 25 Kentucky counties. The application was heavy on reporting, as each county had separate reporting requirements. Remediated the large, complex, and poorly written application. When I assumed the project, many counties had altered the application code and databases sans documentation, having 13 versions in production with varying feature sets and a non-standardized database inconsistent between versions. • Re-engineered, deployed, and maintained unified version of ARM in 6 months throughout the state, reducing maintenance from 30+ weekly hours to 2.• Created utility to auto-standardize schemas of 500 complex MS Access databases, accommodating unified version without losing existing data.• Supervised & coordinated developers, business analysts, and support personnel.• Rewrote a classic ASP web application managing user accounts into a MVC-5/.Net application in order to research the limitations of a pure Kendo GUI on Bootstrap. Application requirement of switching between SQL and Oracle databases.

• Opened a high-end French restaurant and wine store. Exploring the early 1920’s jazz clubs, I created a dining experience utilizing live music positioned as a dinner show.• The restaurant’s French-county menu was critically acclaimed in reviews, and frequently patronized by the city’s renown chefs.• Via a marketing plan employing new emerging communication techniques, developed the customer base into a social network. Much of this was accomplished during personal table visits and wait-staff training. This was done with a patron base in the 50-75 age range, which participated regularly on our Facebook and other social media sites.• Via continued refinement of the experience and the marketing plan, the resulting customer base demonstrated an astonishing repeat rate of once every one to two weeks, unheard of in the industry for bills averaging in the $100 to $200 bracket.• I grew weary of the 70-hours weeks and returned to IT, but I remain very popular on office potluck days.

• Technology sales salary/commission exceeded $300,000 annually.• Software and Database Architect • Lead VBA Developer (MS Access and Excel)• Beginning with winning a contact for Coca-Cola Tickets2Nite, created dominate market share in Las Vegas via marketing strategy, corporate sales, and contract negotiation, driving continual profitability and cash flow.• Expanded clientele in Las Vegas, retailing an estimated 20% of all Las Vegas ticket sales and 80% of discount restaurant reservations for 7 years with 99.99% uptime overall in a 365 environment. Annual sales volume exceeded $100,000,000 annually.• Architected, wrote, and maintained secure VBA/MySQL ticket-reservation application and architected and administrated replicated MySQL and SQL databases on scalable blade servers. Created VBA XML gateway for interface to our .NET c# ticket-sales website.• Predicted need for discount reservation system. Engineered and wrote the application, licensed it, and maintained it while it achieved a 60% market share in Las Vegas.• Personally handled all deployments and maintained the MySQL database spanning two data-centers. • Designed, supported, and supervised project teams for other applications in other industries including loans and on-line dating. • Managed 7,500 hour project with outsourced 3rd party labour.

• Created a not-for-profit foundation for the region’s most at-risk youth, with a mission to place them tuition free in private school and remediate them. Children accepted into the program were two to four grade levels behind in reading comprehension, if not entirely illiterate, and most were dyslexic and had other challenging behavioural problems, disorders, and learning disabilities. Children who were in peril of entering the juvenile justice system were especially sought after. Age ranges were 5 to 13. At the end of the first year, 100% of students rose to grade level in math and reading comprehension, and half exceeded grade level reading comprehension by at least one year.• Recruited a high influence/impact board of directors for both remediation and fund-raising purposes.• Within a month, gained full first year’s funding, solely via a single fundraising event and presentations asking for low dollar monthly pledges. In addition to achieving funding, the goal was to gain a large number of stakeholders, accomplished through many $5 and $10 per month donors. • Via access by the board of directors, I developed a white-brain-matter/neural-pathway remediation curriculum with enthusiastic pro-bono assistance of top Ivy League brain research professors. The curriculum was based on still state-of-the-art MRI research.• Recruited and trained volunteers, daily providing individual remediation and tutoring.• Worked continuously with the school’s teaching faculty, who were initially antagonistic towards the program and later became advocates, fund raisers, and board members.• Created a celebrity dinner fundraiser providing 75% of the second year’s budget. • Handed off leadership of the foundation fully funded and staffed.

• The historic Columbia Art Center possessed a theatre and large gallery and was the only arts facility in Vancouver, WA, the third largest city in Washington State. A prior management group had gone bankrupt, and I was asked by the city and a local arts council to reinvent the business model and manage the facility. The center had been poorly attended for a decade, was by no means press-worthy, and the vast majority of the community did not know it existed. A local arts council was given $50,000 by the city to hire me to revitalize the center.• Negotiated with the city to implement a million dollars of repair to the HVAC and fire suppression systems.• Developed key relationships with the press, who were initially antagonistic asserting the center had a history of not presenting art the public was interested in attending.• Re-opened the center with a gallery exhibition I curated, Artistry in Motion, a large collection of classic Harley Davidson motorcycles and photography exploring the sculptural aspects. The press rewarded the exhibition with front page and on-going coverage, and the exhibit is to date the second greatest attended visual arts event in the county’s history.• Broke theatre attendance records, by negotiating with local theatre groups to produce popular show titles and working with the press to provide coverage and large photo spreads.• Stabilized the budget with a summer-long brew-pub cinema series and classic films as well as with booking special events. The marketing was done with a grass roots campaign of volunteers passing brochures at events throughout the county.• Increased grant revenue via writing and presentations.

• Tears of Joy Theatre was the largest touring children’s theatre in Western United States during my tenure, boasting an audience exceeding 300,000 annually and maintaining up to five touring productions simultaneously.• Stabilized the corporation through increased sales revenue.• Doubled sales in three months by creating custom VBA multiple-regression statistical analysis application. 5 years of marketing and sales data was analysed, and I created and implemented the annual marketing plan based on the findings. • Grant writing; received a substantial and prestigious Lila Wallas award.• Financial reporting and representation to the Board of Directors, executive staff, banks, and auditors.• Production Management of all shows.• Travelled and managed international tours.