As a Marketing Strategy Manager at Blue Cross NC, I lead a team of talented marketing strategists focused on group lines of business and health care division initiatives. With over 15 years of experience in marketing communications, content marketing, and digital marketing, I have the skills and knowledge to plan and execute complex, multichannel campaigns that drive business outcomes, avoid customer confusion, and deliver on the company's purpose, values, and goals.I leverage my industry experience and expertise to promote Blue Cross NC's brand, products, and services across various audiences and platforms, using data-driven insights, creative solutions, and innovative strategies. I am passionate about creating engaging and meaningful experiences for customers and stakeholders, and I am always eager to learn new trends and best practices in health and digital marketing.
Listed skills include Healthcare, User Experience, Content Management, Social Media, and 38 others.