Jonathan Chilton Email & Phone Number

Cambridge, Cambridgeshire, Gb

Milano, Lombardia, It

At MotorK I was hired into a new role to build a Demand Generation function. MotorK is Europe’s largest automotive sales and technology company. • Strategy - Devised and implemented a modern revenue-generating demand generation strategy focusing on creating and capturing new business across MotorK’s EMEA markets (DACH, Italy, Spain, France, Benelux)• Leadership & Team Set Up - Successfully hired and quickly onboarded a social media manager and content strategist into the team to support revenue generation campaigns and programmes. Created and managed the marketing budget and spend tracker. Rolled out demand gen activity tracker and briefing processes using Monday.com• Lead Management - Increase in lead to opportunity conversion rate through the introduction of clearer lead handover processes, working with EMEA Sales Directors, and follow-up with BDR Managers.• Reporting - Built Salesforce dashboards and other reports, giving visibility into key metrics from marketing sourced activity including channel attribution, lead generation, opportunities, pipeline and closed won.• Content - Launched new web series ‘Automotive Audio’ to support demand creation activity in local markets.• Self-Reported - Attribution Introduced into the business to complement automated attribution and gain greater visibility into demand creation activity performance.• Campaigns - Launched and updated over 10 campaigns and programmes. 6 more due for launch in Q1 2023.• Lead Generation - Increased lead volume month-on-month (doubled January’s 2022 total).

New York, Ny, Us

Pavilion (formerly Revenue Collective) is a private membership for high-growth operators who are looking to thrive in today's evolving business world.

Sydney, New South Wales, Au

Demand Gen. - Generated new trials and opportunities supporting year-on-year double digit growth targets across key market verticals through creation and implementation of multiple integrated marketing campaigns. ABM - Roll out and management of ABM campaigns including development of Ideal Customer Profiles (ICP) and Target Account List (TAL) creation.GTM Strategy - Developed new outbound marketing strategy across US, APAC and UK.STP - Ran segmentation, targeting and positioning exercises into target markets leveraging research data helping to ensure the best propositions reached the right audience.Reporting - Built HubSpot and Salesforce dashboards providing campaign tracking and performance visibility including Engagement, MQL, Opportunity and ROI metrics.Collaborator - Worked closely with a multitude of business stakeholders at all levels and project manage successful campaigns and programmes.

Alphen Aan Den Rijn, Nl

After a re-org moved into a digital-focused role to spearhead several improvement programmes.Project managed a complete website redesign and migration switching CMS platforms (HubSpot to WordPress)Executed digital strategies including SEO improvement for key website pages, widened PPC channel usage, and aligned digital and content strategies Created a campaign strategy for a new market-disrupting SaaS software surpassing first-year adoption targets.

Alphen Aan Den Rijn, Nl

During a period of business transformation, built a marketing function to support business objectives recruiting and mentoring five skilled marketers across campaigns, content, digital and events specialisms. Responsible for all budgeting, forecasting & reporting on key business health metrics, including weekly traffic numbers, marketing qualified leads, sales accepted leads and return on investment.Lead contract negotiations and relationships with external vendors, partners and agencies.Ensured the marketing function was compliant with all privacy regulations surrounding data usage and targeting, including GDPR.Responsible for delivering our Move On event with over 500 attendees, launching the new strategic product direction for the company.

Alphen Aan Den Rijn, Nl

Marketing tax and accounting software to the practice and corporate market segments.Focused on driving marketing strategy and supporting campaign execution driving year-on-year increase in Marketing Qualified Leads. Lead a marketing team including events, campaign and digital marketers.Implemented HubSpot into the marketing function to work with Salesforce.com

Toronto, On, Ca

Marketing legal online research (Westlaw UK, Lawtel), know-how (Practical Law) and software products (Solcara, ProView) focusing on both functionality and content, as well as marketing a portfolio of key Sweet & Maxwell print titles including Chitty on Contracts and Archbold.

Media Manager at London Blitz American Football club. Voluntary role managing club communications and media appearances across press and TV including ITV and Sky One's A League Of Their Own

Responsible for developing and implementing marketing programmes that engaged Sterling’s target audiences, clearly communicating business values and driving the sales pipeline. This included running campaigns, design and print production, advertising, web and e-marketing, direct mail, event management and internal communications.

Global

Recruiting HR professionals.

Zurich, Zurich, Ch

Managed a team of recruiters, customer service personnel and administrators.

Zurich, Ch

Started recruitment office from scratch which became Scottish Branch of the Year in 2006.

Mmba, Brand Management

Mmba In Marketing

Growth Marketing Immersive

Cam Diploma In Digital Marketing

Ba Hons, Marketing And Sports Studies

Education record