I founded The Generate Group five years ago to help property developers and agencies in New Zealand and Australia, market and sell down their projects with creative and media solutions. We work with developers such as Templeton, Ockham Residential, Lamont & Co, The Wellington Company, Oakland Group, Golden Age, and many more… The Generate Group is split into Generate Media and Generate Creative.At Generate Media, we are one of APAC's leading media strategy/buying agency providing property developers with strategic media advice through our propriety Intellimetrix™ process. We deliver outcomes across Traditional Media (Static and Digital Programmatic) and New Media for projects from small townhouse builds to $200M apartment buildings to $1B+ master planned communities.At Generate Creative, we deliver full branding packages for residential projects, utilising our Cre8ive™ process, we are able to identify target audiences, analyse & dissect current branding, explore concept Development, Critique the concept internally, and Refine & Develop. We’ve worked on large residential projects such as Milenio in Rosedale helping them completely change the way they were marketing their projects.

I founded Bluprint when I was frustrated with the current property portal solutions available for our clients at Generate, so I decided to build something that we desperately needed…Bluprint is New Zealand’s go-to property listing website that caters to the residential sector and greater property industry in Aotearoa. With a specific focus on new build projects and developments, Bluprint aims to become the largest listing website for developers and their agents, whilst also embracing an unrivalled user experience that is unlike anything else offered on the market.

At Goodbye, we brought streetwear clothing to the local and international markets, utilising a combination of Influencer marketing and paid advertising.I led the digital team which encompassed conversion rate optimisation and establishing a comprehensive digital marketing strategy utilising Google Analytics, Facebook/Instagram Advertising, and Google Adwords/Display Advertising.After the implementation phase, the business was making 10x ROI on all paid advertising efforts.