Jonathan Kirkland Email & Phone Number

Dallas, Texas, Us

Lead marketing and brand activations for BLK, the top dating and lifestyle app for Black Singles, achieving a +361% increase in app downloads. Develop and execute award-winning campaigns, including "Vax That Thang Up," recognized as AdWeek's Best Ad Campaign of 2021. Implement data-driven strategies to optimize marketing communication and identify growth markets. Partner with external agencies, vendors, and retailers to enhance marketing efforts are executed efficiently and effectively. Manage a team to ideate and achieve business goals, while collaborating with product management, design, and cross-functional teams to enhance user experience and drive growth.

Austin, Texas, Us

Led the global expansion and overall marketing strategy for the Chappy mobile app. (Chappy was a subsidiary of Bumble, Jan 2019 - Feb 2020). Defined and executed a go-to-market strategy to localize and continue the introduction of the Chappy brand across the US and international markets - including content strategy, budget allocation & management, digital marketing (paid/organic), social media, influencer campaigns, out-of-home, guerilla marketing, CRM strategy, partnerships, field marketing, brand ambassador program, events, and press.

Los Angeles, California, Us

Was the primary lead in growing the company's Entertainment vertical across the Grindr mobile app, lifestyle content site (intomore.com) and events via large, disruptive, and high-impact marketing executions that extended far beyond standard rotational media. Successfully launched numerous entertainment marketing programs across several clients, genres, television, film/theatrical, and streaming. Grindr was acquired by Kunlun in January 2018.

New York, Ny, Us

Oversaw digital ad sales and marketing efforts for the Viggle Mobile Rewards platform (which included twelve owned and operated mobile apps and two websites). Directed a team of five in executing all media efforts – including ideation of marketing ideas, creation of marketing collaterals for RFP submissions and sponsorship packages, campaign implementation/management/optimization, and all post-campaign recap reports. Viggle Rewards, Inc. was acquired by RhythmOne in January 2017.

New York, Ny, Us

Oversaw discussions and sales with sponsors and agencies and negotiated agreements for advertising campaigns on the iHeartRadio mobile app and network of over 850+ owned local radio station digital and social properties. Worked with clients to develop digital marketing strategies and help them achieve their digital marketing goals – including awareness, acquisition, conversion, and impressions. In addition to sales responsibilities, worked with cross-functional internal teams, including broadcast and syndicated radio, digital, press, talent, experiential, and events to build large-scale 360 integrated marketing programs that grew revenue and attracted new clients.

San Francisco, Ca, Us

Promoted to Director role within the first year of joining the company, and soon after, ran all sales and integrated marketing efforts in the Western region. Worked closely with the Executive team, including former Vice President Al Gore to strategize on consumer-facing marketing strategy when the company rebranded from a Millennial-focused UGE platform to a political news network. Generated new business using existing industry relationship networks. Managed budgets for a portfolio of accounts with marketing campaigns spanning both the company’s digital and linear television properties.Current TV was acquired by Al Jazeera America in January 2013.

San Francisco, Ca, Us

New York, Ny, Us

Utilized creative and analytical thinking skills in building/creating sales strategies and proposals with Sales Directors and VP. Created sales presentations for target categories, accounts, upfront, and convergent sponsorships. Efficiently worked with multiple internal teams including operations, programming, integrated marketing, and pricing & planning to develop and maintain media plans.

New York, Ny, Us

Effectively used quantitative skills in pricing and analyzing scatter and upfront plan packages. Worked closely with the Director, VP, and SVP of Pricing & Planning to create media plans. Assisted in building and maintaining the Rate Card. Employed relationship and interpersonal skills by efficiently interacting with Sales Operations, IT, Research, Sales Planning and Finance departments regarding deal maintenance. Was responsible for meeting pricing & inventory goals for MTV, MTV2, MTVU, and the MTV Tr3s Networks.

New York, New York, Us

Managed sales agreements with ad agency partners (inc. order confirmation, contract generation, and discrepancy resolution). Maintained strict weekly deadlines. Resolved all on-air scheduling conflicts - revisions, cancellations, preemptions, make-goods, etc.

Hartford, Connecticut, Us

Planned and organized all aspects related to the daily functioning of the benefits of several multi-million dollar clients. Responsible for the implementation and coordination of over 200,000 members’ benefits. Managed all aspects of the advertising, direct marketing, event planning, and resource management of a group of customers accounting for over $11M in annual revenue. Depended upon to establish strong working relationships with key constituents to grow current business.

Bs, Marketing

Events Marketing