Accomplished Marketing Data Analytics expert who merges deep analytical acumen with business savvy to drive strategic growth initiatives. Proven track record in generating over $20M in revenue through precision targeting and data-driven marketing optimization. Excels in deploying advanced analytics, including MMM and LTV, to deliver actionable insights for B2B and B2C enterprises.Relevant Career Highlights:• Orchestrated the implementation of a marketing mix model at Ally Financial, optimizing a $320 million budget that resulted in a 10% surge in customer acquisition by reallocating 30% of the budget towards high-performing channels.• Spearheaded strategic monthly analytics alignment meetings with the CFO, CMO, CIO, and key business leaders at N-Able (MSP B2B), pioneering a project prioritization system that balanced time-to-market with revenue potential, enhancing decision-making efficiency and business focus.• Cultivated a robust proficiency in statistical methods and experimental design for optimizing cross-channel marketing performance; engineered comprehensive MMM and attribution models and deployed sophisticated Tableau dashboards, bolstering digital channel incrementality measurement and insights.• A dynamic leader adept at distilling complex data analysis and predictive modeling narratives into digestible insights for C-suite executives, coupled with the technical prowess to construct these models through proficient coding in SQL, Python, and R.• Forged and nurtured synergistic partnerships with sales, finance, product marketing, and marketing departments to curate and action an analytical needs inventory, facilitating the seamless transition of projects from conceptualization to operational reality.• Played a pivotal role in architecting and implementing a novel marketing database for N-Able, pivotal in expanding their B2B platform capabilities through integrating on-demand reporting and predictive analytics infrastructure.• Demonstrated leadership acumen in guiding teams of 3 to 20 members, fostering a culture of collaboration, innovation, and peak performance.• Exhibited a profound commitment to mentoring the analytics team, investing in their holistic development, and empowering their journey towards professional excellence and success.
Listed skills include Analytics, Web Analytics, Database Marketing, Segmentation, and 23 others.
