Jonathan Cristaldi Email & Phone Number

Decanter's Napa correspondent.

San Francisco Bay Area

A creative content collective of professional writers.

San Francisco Bay Area

Editor-at-large and a regular contributor to both The SOMM Journal and The Tasting Panel Magazine.

Greater Los Angeles Area

Founded in 2007, Tasting Panel Magazine is a national publication for the wine and spirits industry that has become the fastest growing, most widely circulated of its kind to buyers, on- and off-premise, distributors, importers, and wine & spirits journalists. Readership is over 100,000 and editions are published monthly. Managed all facets of editorial needs for TPM and The Somm Journal as requested. Plenty of editing, writing, travel and going out on assignment -- even some photography. I also managed content projects for TPM-Custom. One of my favorite projects was enlisting the help of UK-based Cosmographics to provide custom maps for our publications -- they also produced maps for many of Jancis Robinson MW's books! At present, I continue to contribute to the mags on a regular basis.

Napa, Ca

- Managed all aspects of email marketing and content creation, including educational-driven content for the company blog. - Oversaw publication of 3+ daily wine offers and stories across multiple channels of segmentation. - Managed and vetted a rotating team of 5-10 contract writers and ran frequent writing workshops to ensure consistency of brand voice -- helped establish guidelines for the brand voice, which presented its own challenges through top-down changing demands, even a change in CEO during my time there. - Responsible for writing, researching, and developing content for all offers, including Private Label development. - Demonstrated high-efficiency organization, detail-oriented editing, and consistently met deadlines for content - Near-flawless content delivered consistently assured sales goals were met in generating $3M *monthly* despite vast differences in sourcing.

Napa, Ca

Oversaw content on the academy's website, wine blog, student portal, and newsletters. Developed "Pouring Points" blog and published a bevy of articles that helped improve SEO and drive student sign-ups. While on staff, I developed "Mastering Napa Valley" a comprehensive proprietary online course on the Napa Valley's 16 AVAs, history, and economic significance. offered exclusively through the school's online academy.

Napa, Ca

The Napa Valley Wine Academy is America's premier wine school.

San Francisco Bay Area

Contributing writer and author of numerous wine regions and wine styles topics on the platform.

Greater Los Angeles Area

Contributing writer on wine, uncorking stories amidst a sea of liquor-fueled write-ups and offering a bit of oenophilic education to the publication's millions of monthly visitors.

Greater Los Angeles Area

Contributing writer and series editor: Hot off the Shelf and Decoding the Wine List.

Greater Los Angeles Area

One of my first writing gigs working under the toughest editor ever: Chris Schonberger, the site's Editor-in-Chief, and James Beard award winner for Best New Overall Food Blog. I wrote a slew of articles on wine from roundups to profiles along with rants and opinion pieces on the state of the wine industry.

Greater Los Angeles Area

Contributor of snarky and dude- and dudette-centric articles on wine, including roundups and advice on how to be the best wine drinker you can be. I also tried to convince beer and cocktail drinkers that they should drink more wine. #itried

Los Angeles, Ca

After working harvest in Napa, I formed Noble Group Media to act as a social media marketing and brand-building consultancy, servicing clients in the wine industry. On the east coast I worked with Millbrook Winery, running their social media pages and working to promote the winery's Bootcamp, Harvest Party and major events to the New York Metro Area. Later, after re-locating to Los Angeles, CA, I continued working with Millbrook for a time, then began to grow a west-coast clientele. First, working closely with Swanson Vineyards as their SoCal Brand Ambassador, and then with Kimberly Charles of Charles Communication Associates (based in San Francisco) on projects aimed at servicing CCA's clients from social media marketing and online contests (and compliance) to live Twitter tastings and public relations. At CCA I worked with Wente Vineyards, the Lodi Wine Council, SakeOne and several other high-profile clients. During this time I also worked with Chris Cutler, a marketing consultant based in Napa Valley, to service high-profile clients in the wine and luxury lifestyle landscape. One such client included the award-winning resort, Meadowood in Napa Valley.

New York City, Los Angeles, San Francisco

Formerly based in New York City, The Noble Rot set out to redefine wine culture and reinvigorate the wine tasting and educational experience through salon-style pop-ups.Events and activities were featured in: the NYT, Vanity Fair, WSJ, Untapped New York, Time Out New York, Village Voice, Wine Enthusiast and many more. Some private clients included: Moët Hennessy, Kobrand, Pernod-Ricard-USA, Ram's Gate Winery, Brooklyn Winery, James Beard Greens Foundation, Michelin Guide and Google. L-Train Stunt: I was the creative lead on the infamous NYC “L-Train Luncheon,” a collaboration with a few NYC-based supper clubs, namely A Razor, A Shiny Knife and StudioFeast. The video, produced by Ronen V, went viral and was preceded by a feature in the New York Times: http://nyti.ms/M7IZNk. Video is here: http://bit.ly/L4kn3L

20 West 22Nd Street, New York, Ny 10019

Invited by my former boss from West Glen to help kickstart the radio broadcast division for RCM, I was responsible for:Execution of local and national media tours; client consultation; media releases; landing media placements on radio and TV news shows; producing and editing b-roll and was on-call for (and executed) numerous FDA approvals.We introduced in-house Audio News Release (ANR) capabilities; produced and edited ANRs; developed a proprietary distribution network and secured media placements generating 12-20MM impressions for most projects. I also helped create new business pitches and was instrumental in helping land a 13-Market ANR project ($60K) and led execution of all project aspects.Clients included: eBay, Subway, Netflix, Warner Brothers, Cooney Waters, Alembic-Health, Porter-Novelli, Merck, National Association of School Nurses, National Foundation for Infections Diseases, National Meningitis Association, Medco, Anheuser-Busch et al.

1430 Broadway, New York, Ny 10018

I was hired as a publicist, and rose to Radio Department Manager, in charge of supervising an in-house team of publicists and hiring freelancers. I consulted with clients, drafted and media releases, pitched radio, TV and web producers and secured high-profile media placements. I project managed 10-20 media campaigns per month ranging from cancer-awareness, diabetes awareness and healthy dieting to environmental, celebrity, entertainment and product driven media tours. A major success story was successfully securing placements in European/Caribbean radio markets for the agency’s biggest $200K project.Clients included: Porter-Novelli, Weber Shandwick, Amgen, St. Jude Children’s Research Hospital, Delmonte, Starbucks, Samsung et al.