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Jonathan Cristaldi is a wine writer, host, and auctioneer. Based in the SF Bay Area he is Decanter magazine's Napa Valley Correspondent. His annual Napa Cabernet vintage report is one of the magazine's most widely read and anticipated articles. For more than a decade, his articles on wine, spirits, and beer have appeared in local and national print and digital platforms, including Decanter, Food & Wine, Departures; The SOMM Journal; Tasting Panel Magazine; Liquor.com; Seven Fifty Daily; Los Angeles Magazine; LA Mag’s Liquid LA blog; Thrillist (National Edition); Tasting Table (National Edition); Time Out LA; Complex Magazine's First We Feast blog; Vivino; and Psychology Today. When not writing about wine, Cristaldi works as a scriptwriter on film and documentary projects with award-winning commercial photographer and director Rachid Dahnoun. Specialties: Content creation, writing, editing, copywriting, scriptwriting, directing, marketing, social media strategy, public relations, pitching new business, project managing, supervising, creative strategy, brand strategy, social media strategy, interest in emerging technologies, brainstorming, innovation, visionary, creative writing, music, crafting experiences around wine and food, can play fives songs on the five-string banjo.
Decanter
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Napa Valley CorrespondentDecanter Jul 2021 - PresentDecanter's Napa correspondent. -
FounderCristaldi & Company Llc Jan 2019 - PresentSan Francisco Bay AreaA creative content collective of professional writers.
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Contributing WriterFood & Wine May 2017 - Present -
Editor At LargeThe Tasting Panel Magazine Jan 2016 - PresentSan Francisco Bay AreaEditor-at-large and a regular contributor to both The SOMM Journal and The Tasting Panel Magazine. -
Deputy EditorThe Tasting Panel Magazine And The Somm Journal Jul 2013 - Jan 2016Greater Los Angeles AreaFounded in 2007, Tasting Panel Magazine is a national publication for the wine and spirits industry that has become the fastest growing, most widely circulated of its kind to buyers, on- and off-premise, distributors, importers, and wine & spirits journalists. Readership is over 100,000 and editions are published monthly. Managed all facets of editorial needs for TPM and The Somm Journal as requested. Plenty of editing, writing, travel and going out on assignment -- even some photography. I also managed content projects for TPM-Custom. One of my favorite projects was enlisting the help of UK-based Cosmographics to provide custom maps for our publications -- they also produced maps for many of Jancis Robinson MW's books! At present, I continue to contribute to the mags on a regular basis. -
Editor In ChiefWine Access Sep 2016 - Jan 2019Napa, Ca- Managed all aspects of email marketing and content creation, including educational-driven content for the company blog. - Oversaw publication of 3+ daily wine offers and stories across multiple channels of segmentation. - Managed and vetted a rotating team of 5-10 contract writers and ran frequent writing workshops to ensure consistency of brand voice -- helped establish guidelines for the brand voice, which presented its own challenges through top-down changing demands, even a change in CEO during my time there. - Responsible for writing, researching, and developing content for all offers, including Private Label development. - Demonstrated high-efficiency organization, detail-oriented editing, and consistently met deadlines for content - Near-flawless content delivered consistently assured sales goals were met in generating $3M *monthly* despite vast differences in sourcing. -
Editor In ChiefNapa Valley Wine Academy Jan 2016 - Sep 2016Napa, CaOversaw content on the academy's website, wine blog, student portal, and newsletters. Developed "Pouring Points" blog and published a bevy of articles that helped improve SEO and drive student sign-ups. While on staff, I developed "Mastering Napa Valley" a comprehensive proprietary online course on the Napa Valley's 16 AVAs, history, and economic significance. offered exclusively through the school's online academy. -
Contributing Writer And InstructorNapa Valley Wine Academy Jul 2014 - Jan 2016Napa, CaThe Napa Valley Wine Academy is America's premier wine school. -
Contributing WriterVivino Apr 2015 - Sep 2016San Francisco Bay AreaContributing writer and author of numerous wine regions and wine styles topics on the platform. -
Contributing WriterLiquor.Com Aug 2014 - Dec 2015Greater Los Angeles AreaContributing writer on wine, uncorking stories amidst a sea of liquor-fueled write-ups and offering a bit of oenophilic education to the publication's millions of monthly visitors. -
Contributing WriterLos Angeles Magazine May 2014 - Jun 2015Greater Los Angeles AreaContributing writer and series editor: Hot off the Shelf and Decoding the Wine List. -
Contributing EditorComplex Media Jul 2012 - Jun 2015Greater Los Angeles AreaOne of my first writing gigs working under the toughest editor ever: Chris Schonberger, the site's Editor-in-Chief, and James Beard award winner for Best New Overall Food Blog. I wrote a slew of articles on wine from roundups to profiles along with rants and opinion pieces on the state of the wine industry. -
Contributing WriterThrillist Mar 2014 - Sep 2014Greater Los Angeles AreaContributor of snarky and dude- and dudette-centric articles on wine, including roundups and advice on how to be the best wine drinker you can be. I also tried to convince beer and cocktail drinkers that they should drink more wine. #itried -
Chief ConsultantNoble Group Media Jan 2012 - Jul 2013Los Angeles, CaAfter working harvest in Napa, I formed Noble Group Media to act as a social media marketing and brand-building consultancy, servicing clients in the wine industry. On the east coast I worked with Millbrook Winery, running their social media pages and working to promote the winery's Bootcamp, Harvest Party and major events to the New York Metro Area. Later, after re-locating to Los Angeles, CA, I continued working with Millbrook for a time, then began to grow a west-coast clientele. First, working closely with Swanson Vineyards as their SoCal Brand Ambassador, and then with Kimberly Charles of Charles Communication Associates (based in San Francisco) on projects aimed at servicing CCA's clients from social media marketing and online contests (and compliance) to live Twitter tastings and public relations. At CCA I worked with Wente Vineyards, the Lodi Wine Council, SakeOne and several other high-profile clients. During this time I also worked with Chris Cutler, a marketing consultant based in Napa Valley, to service high-profile clients in the wine and luxury lifestyle landscape. One such client included the award-winning resort, Meadowood in Napa Valley.
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FounderThe Noble Rot Jul 2009 - Jul 2013New York City, Los Angeles, San FranciscoFormerly based in New York City, The Noble Rot set out to redefine wine culture and reinvigorate the wine tasting and educational experience through salon-style pop-ups.Events and activities were featured in: the NYT, Vanity Fair, WSJ, Untapped New York, Time Out New York, Village Voice, Wine Enthusiast and many more. Some private clients included: Moët Hennessy, Kobrand, Pernod-Ricard-USA, Ram's Gate Winery, Brooklyn Winery, James Beard Greens Foundation, Michelin Guide and Google. L-Train Stunt: I was the creative lead on the infamous NYC “L-Train Luncheon,” a collaboration with a few NYC-based supper clubs, namely A Razor, A Shiny Knife and StudioFeast. The video, produced by Ronen V, went viral and was preceded by a feature in the New York Times: http://nyti.ms/M7IZNk. Video is here: http://bit.ly/L4kn3L
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Senior Project ManagerRcm Broadcast Communications Jan 2008 - Jan 201220 West 22Nd Street, New York, Ny 10019Invited by my former boss from West Glen to help kickstart the radio broadcast division for RCM, I was responsible for:Execution of local and national media tours; client consultation; media releases; landing media placements on radio and TV news shows; producing and editing b-roll and was on-call for (and executed) numerous FDA approvals.We introduced in-house Audio News Release (ANR) capabilities; produced and edited ANRs; developed a proprietary distribution network and secured media placements generating 12-20MM impressions for most projects. I also helped create new business pitches and was instrumental in helping land a 13-Market ANR project ($60K) and led execution of all project aspects.Clients included: eBay, Subway, Netflix, Warner Brothers, Cooney Waters, Alembic-Health, Porter-Novelli, Merck, National Association of School Nurses, National Foundation for Infections Diseases, National Meningitis Association, Medco, Anheuser-Busch et al.
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Department ManagerWest Glen Communications Dec 2005 - Dec 20071430 Broadway, New York, Ny 10018I was hired as a publicist, and rose to Radio Department Manager, in charge of supervising an in-house team of publicists and hiring freelancers. I consulted with clients, drafted and media releases, pitched radio, TV and web producers and secured high-profile media placements. I project managed 10-20 media campaigns per month ranging from cancer-awareness, diabetes awareness and healthy dieting to environmental, celebrity, entertainment and product driven media tours. A major success story was successfully securing placements in European/Caribbean radio markets for the agency’s biggest $200K project.Clients included: Porter-Novelli, Weber Shandwick, Amgen, St. Jude Children’s Research Hospital, Delmonte, Starbucks, Samsung et al.
Jonathan Cristaldi Skills
Jonathan Cristaldi Education Details
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Magna Cum Laude
Frequently Asked Questions about Jonathan Cristaldi
What company does Jonathan Cristaldi work for?
Jonathan Cristaldi works for Decanter
What is Jonathan Cristaldi's role at the current company?
Jonathan Cristaldi's current role is Journalist, Writer, Napa Correspondent for Decanter.
What is Jonathan Cristaldi's email address?
Jonathan Cristaldi's email address is jc****@****ail.com
What is Jonathan Cristaldi's direct phone number?
Jonathan Cristaldi's direct phone number is +181899*****
What schools did Jonathan Cristaldi attend?
Jonathan Cristaldi attended State University Of New York College At Purchase.
What are some of Jonathan Cristaldi's interests?
Jonathan Cristaldi has interest in Start Ups, Innovation, Writing, Theater Of The Absurd, Experiential Events And Marketing, Andy Kaufman, Cocktails, Emerging Technologies, Editing, Frank Sinatra.
What skills is Jonathan Cristaldi known for?
Jonathan Cristaldi has skills like Social Media, Blogging, Press Releases, Social Media Marketing, Writing, Editing, Wine, Public Relations, New Media, Facebook, Event Planning, Journalism.
Who are Jonathan Cristaldi's colleagues?
Jonathan Cristaldi's colleagues are Thiago Mengarda, Barbarita Briceño Rengifo Cancegliero, Yohan Castaing, Rupert Millar, Paula Piech, Shirley Tan, Coralie Menel Dipwset.
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Jonathan Cristaldi
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