As a seasoned Director of Digital with a 10 years in media and entertainment, I've spearheaded initiatives that expanded content distribution to younger audiences, achieving a 217% increase in YouTube views. My expertise lies in conceptualizing, shooting, and editing high-performing social content that aligns with marketing objectives, tapping into emerging trends and viral opportunities. I've directed, shot, and edited licensed productions and social media deliverables for notable TV series, including "The Jason Lee Show" on RevoltTV and "Hollywood Unlocked with Jason Lee: Uncensored" on Fox Soul. My technical direction of live shows like “Gagging with Jason Lee” and the “The Jason Lee Podcast” has amassed over 500K YouTube subscribers, showcasing my ability to engage and grow digital audiences.Leading the operations of a digital studio, I've introduced live streaming, multi-camera shoots, and podcast setups, significantly increasing content output. My role in cultivating partnerships with external creatives and production entities has enhanced project quality and workflow efficiency. I've honed my craft in both network and boutique studio settings, and successfully managed teams, advising on production costs and execution strategies to deliver top-quality content within optimal timelines and budgets. My projects, including a viral campaign for Kyrie Irving, Nike, and Nickelodeon, which garnered over 1.4M views and won a ProMax award, highlight my ability to produce content that resonates and engages. I'm passionate about storytelling that connects with global audiences, leveraging my skills to create content that reflects diverse cultures and values.