The World from A to Z w/ Carl Azuz is the fast-growing, nonpartisan 9-minute news show watched daily by hundreds of thousands of students in classrooms across the country. As Executive Director, I'm responsible for business development, revenue growth, branding, and staffing.

• Transformed the B2C growth marketing strategy across the organization, leading the department to increase overall annual subscription revenue by 25% • Spearheaded the successful launch and rapid growth of the innovative streaming video news subscription product, WORLD Watch, on mobile & Over-the-Top (OTT) TV apps, as well as online—becoming profitable in two years• Led the overall combined audience growth to 500,000 spread across video & magazine subscribers, podcast listeners, and website users• Crafted the subscription trial and pricing strategy resulting in a free trial to active subscriber conversion rate of 88% • Increased subscription conversion rate through continuous A/B testing of landing pages and email campaigns, optimized remarketing, and addressing landing page abandonment.• Reported to the CEO; served as a member of the executive leadership team; developed and managed the company's annual marketing operating budget, dividing it into 4 individual product marketing budgets; and created and presented the quarterly performance report to the board of directors.• Led the marketing team and multiple contracted agencies to increase subscriptions and grow brand awareness via digital media, influencer marketing, OTT, email marketing, print advertising, and events• Decreased Customer Acquisition Costs (CAC) by 25% while improving Lifetime Value (LTV) on our fastest growing subscription line over three years• Grew and led a dynamic marketing department, including communications, creative, paid digital, live event, and customer service teams• Established product positioning, packaging, and pricing strategies for all products

• Elected to operating board of one of the country's largest healthcare sharing organizations, managing over $600M worth of medical expense sharing• Worked closely with executive leadership team and fellow board members to guide operational strategy on the Medi-share committee• Leveraged professional networks and industry knowledge to strengthen corporate relationships• Offered marketing insights on product performance through evaluation of reports presented by Chief Marketing Officer• Collaborated with fellow board members to collectively lead organization through selection of new CEO

• Worked with two main clients: National Center for Life & Liberty, and the Red Tent Women’s Initiative.• Responsible for all marketing and fundraising communications, including direct mail, online advertising strategies, email communication drip campaign, and social media advertising and engagement

• Orchestrated digital fundraising strategies for diverse non-profit clients, driving substantial growth in digital channels.• Increased donation campaign results by 100% compared to previous year.• Led donor acquisition and retention programs across digital platforms, including email, social media, retargeting, and paid search.• Developed and executed content and SEO strategies, optimizing client websites.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.• Strengthened customer relationships with proactive and collaborative approach to managing needs.• Created and executed account strategies to translate organizational goals into client activities.• Attended networking events to build relationships and identify sales opportunities.

• Exceeded individual recruitment goal in first quarter of performance• Recruit adult and high school students through converting leads to telephone contacts and conducting in-person sales presentations • Closely assist and mentor students through admission and enrollment process• Facilitate orientation and registration day activities

• Successfully managed complex projects in coordination with multiple executives• Consulted on the effectiveness of degree programs at various points of the implementation process• Supervised the creation of educational and training webinars through the use of technology and social media, for use across the U.S. and several foreign countries• Partnered in the development of department-wide staff development programs spurring significant organizational change• Successfully managed contact center operations by actively lowering Abandon Rate to 2% while prioritizing and delegating projects to Advisors• In first 3 months, led team to improve QA average from 89% to 91%• Coached and mentored a team of 16-18 Academic Advisors

• Served as the liaison for the Advising department by coordinating the strategic relationships of IT business reps, the School of Education, and the Transfer department• Worked closely with the Dean and Associate Dean of the School of Education in the development of new policy and consulted on new program rollouts • Subject Matter Expert in the Education programs for LU Online.• Received department employee of the month for a second time• Organized and managed the flow of vital information to the Advising department through weekly department meetings and daily emails to Education team• Assisted the training department and management in developing new employees in professional communication and content knowledge

• Conversion of inactive students to active students through driven sales and customer service strategies. • Counseled adult students through completion of their degree: registration, financial aid processes, business processes, and/or guidelines, licensure options, and military-related issues.• Received department employee of the month

• Oversaw a residence hall of 55+ students• Selected and personally developed a leadership team • Planned and managed campus events approximately twice a month• Provided peer counseling and mentoring, administered discipline, and performed conflict resolution