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Lead the global Brand Architecture & Brand Redesign initiative as well as health brand campaign work at Amazon. Previously spent a (pre-Elon) year as a creative strategist with the NEXT team at Twitter, and served as a creative and brand consultant for J.Crew. Expertise: Go-To-Market, Brand Strategy, Brand Identity, Consumer Research & Insights, Creative Brief Writing, Customer Journeys, Campaign Development.Category experience: Tech, Gaming, Media & Entertainment, Fashion, Luxury, Beauty, Music, Financial Services, B2B, CPG, Real Estate.Clients have included Amazon, Twitter, Sephora, Intuit, Louis Vuitton, Moncler, Express, Reebok, Levi's, P&G, Citi, Bank of America, Merrill Lynch, J. Crew, Kraft, and SAP.
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Head Of Brand Affinity MarketingAmazon Sep 2023 - PresentSeattle, Wa, Us-Lead global brand architecture and brand refresh design initiative, partnering with teams across the company, including Prime, Prime Video, Amazon Music, Amazon Fresh, Amazon Live, Amazon Basics, Amazon Essentials, Kindle/Books, and Amazon Business.-Lead brand campaigns for health (US) -
Brand Strategist And Go-To-MarketAmazon Apr 2020 - Sep 2023Seattle, Wa, Us-Contracted with Amazon XCM team on brand affinity and health initiatives, including global brand campaigns, product launches, and brand architecture [Sept 22-Sept 23 (full time)]-Developed go-to-market strategy for a web3 NFT analytics/marketplace startup: Conducted customer research, developed customer personas, USP / brand positioning, campaign concept, and 360 marketing plan for upcoming product launch. [July-Aug 22]SKILL OVERVIEWHolistic, senior-level brand strategy, customer insights, segmentation, and persona development, creative briefs, and campaign development, with digital focus. Clients included:-Origins NFT-J.Crew (projects included new brand positioning, Men's re-launch, catalog innovation)-General Idea-Native New Yorker
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Senior-Level Brand StrategistTwitter Mar 2021 - Apr 2022San Francisco, Ca, UsConsumer insights, competitive analysis, and creative ideas, focused on Tech, Media, Entertainment, Gaming, Fashion, and CPG.Insights and campaign ideas developed and pitched for Hulu ("Pam & Tommy"), Amazon Prime Video ("The Terminal List"), Epix ("Billy the Kid"), Showtime ("SuperPumped"), CNN, Riot Games ("Arcane"), Netflix, Electronic Arts, North Face, Louis Vuitton, Coach, Amazon Prime Music, Universal Pictures, Jim Beam, Lexus, Intuit TurboTax, Nissan, IBM, Advil, California Lottery, amongst others. -
Head Of StrategyWednesday / Bbdo May 2017 - Apr 2020Fashion and luxury agency owned by BBDO focused on developing exciting platforms, campaigns, content and conversation. I conducted research and uncovered insights in consumer behavior, studied cultural trends, conducted competitive analysis, and clarified brand USP/DNA. I worked with some incredible global luxury brands - Louis Vuitton (LVTV), Moncler (Genius pre-launch), AmoréPacific (global brand campaign in beauty category), Express (plus size launch), Stuart Weitzman, Clé de Peau/Shiseido (luxury beauty US brand positioning), Waldorf-Astoria, R.E.D.D. Bar (food positioning & packaging), and Sephora (brand positioning & campaign) amongst others.
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Vice President, Strategy & InsightsCritical Mass Jul 2014 - May 2017Calgary, Alberta, CaLed New York strategy team for digital-focused agency, creating digital campaigns, websites, and mobile apps. Key clients included Citi (iPhone app, loyalty, checking/savings), Marriott (new content strategy and website) and SAP (global brand campaign, SAPphire convention [experiential], cloud eCommerce). Hired and managed team of four strategists. -
Account Planner / Brand StrategistAccount Planning / Digital Strategy Consultant Sep 2011 - Jun 2014Digital marketing / account planning freelance consultant for client work and pitches. Clients included Related Companies, Sequence (acquired by Salesforce), Grey, JWT (now J. Walter Thompson), Doremus, and Critical Mass.
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Executive Director, StrategyOrganic Sep 2007 - Aug 2011Cincinnati, Ohio, UsLed strategy for New York office. Key clients included P&G and Bank of America / Merrill Lynch. -
Director Of Music StrategyTranslation Mar 2004 - Mar 2006Brooklyn, New York, UsI was the second full time employee at the company, leading music strategy efforts, bringing together brands and artists, including Mary J. Blige, Pharrell, Shakira, Don Omar, and others. Our clients included Levi's, Coors, Yahoo!, Verizon, McDonald's, Reese's, and Bath & Body Works.
Jonathan Cohen Skills
Jonathan Cohen Education Details
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University Of ChicagoHumanities
Frequently Asked Questions about Jonathan Cohen
What company does Jonathan Cohen work for?
Jonathan Cohen works for Amazon
What is Jonathan Cohen's role at the current company?
Jonathan Cohen's current role is Head of Brand Affinity Marketing @ Amazon.
What is Jonathan Cohen's email address?
Jonathan Cohen's email address is jc****@****ter.com
What is Jonathan Cohen's direct phone number?
Jonathan Cohen's direct phone number is +140326*****
What schools did Jonathan Cohen attend?
Jonathan Cohen attended University Of Chicago.
What skills is Jonathan Cohen known for?
Jonathan Cohen has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Online Advertising, Creative Direction, Social Media Marketing, E Commerce, Strategy, Marketing Strategy, Analytics, Social Media, Interactive Marketing.
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