Jonathan Delfino Email & Phone Number

• Retail & luxury consulting firm specializing in brand building, strategy development, retail operations, sales development, omnichannel experiences, ecommerce, supply chain and customer experiences. • Organizational transformation in the areas of People, Process, Systems, and Data• Customer journey creation for all retail formats including full price, outlet, travel retail and eCommerce. • Evaluation and development of omnichannel operations that include sales planning, store profitability, store leases, store and website buildouts, visual merchandising, and merchandising.• Evaluation, implementation, and optimization of business applications such as IBP, Supply Chain, Merchandising, eCommerce Platforms and tools, CRM, Business Intelligence, & POS.

Manresa, Barcelona, Es

• Responsible for Planning, Sourcing, Supply Chain, Industrial Production, Allocation, Merchandising, Business Process Management, Retail Innovation and Commercial Intelligence.• Lead the development of annual and seasonal merchandising strategies, financial plans, and deliver customer relevant product assortments.• Spearhead an organization transformation into an Integrated Business Planning led process model that combines agile ways of working with continuous planning. • Improve product margins, drive sell thru, increase availability, and reduce capital requirements

Männedorf, Ch

• Orchestrate a 360° channel evolution process and support an omnichannel consumer journey between e-commerce, mono-brand, multi-brand, premium outlets, and travel retail channels.• Champion innovation and transform all channels of business into a true, omni-channel compliant touchpoint to the consumer, both on a strategic and operational level.• Develop digital transformation strategic initiatives and implementation plans. Deliver roadmaps, frameworks, evaluations, action plans and initiatives in all markets and distribution channels.• Lead a cross-functional team of analytics, marketing, digital and technology specialists to test and validate MVPs in social marketing, product and communication personalization, touchpoint evolutions, and other friction points identified in the consumer journey. • Restructure global merchandising teams, transform planning processes, and implement a new merchandising system that supports MFP, replenishment, & assortment creation.• Evolve the entire digital product portfolio to hit KPI targets in click through rates, conversion rate, top-line sales, and net promoter score with a “mobile first” approach to solutions.

København, Dk

• Oversee the adoption of new digital technology and processes in a rapidly growing fashion startup innovating through micro-influencer marketing strategies to grow the business. • Responsible for the amplification of SEO, SEM, email marketing, social media, content marketing, co-marketing, and affiliate sales activities.• Established data lakes and an analytic ecosystem for effective decision making in sales & marketing.• Enhance customer experiences through iterative processes, A/B testing and feedback loops.• Implemented marketing initiatives, e-commerce enhancements, and CRM improvements.• Devised strategies to increase sessions, reduce bounce rates, increase site stickiness, improve conversions, and boost retention and recruitment while minimizing the costs associated to them.• Established Objectives and Key Results (OKRs) within e-commerce, finance, operations, and IT. • Led the implementation of a new e-commerce platform (Magento 2.0) on Amazon’s Web Services

Copenhagen, Dk

• Managed a team of 166 Sales & Merchandise Planners, Category Managers, and Allocators in 9 global offices with a unified merchandise strategy for 1,700 branded stores & 9,500 points of sale.• Optimized the entire merchandising process of MFP, range & assortment planning, pricing, & forecasting with a global team of 166 analysts, planners, allocators, and system specialists.• Oversaw the restructuring of the NPI cycle, drop calendar, and category development.• Created the Pandora “Merchandising Mindset” across global offices to deliver sales and margin targets through a multi-channel strategy for e-commerce, O&O, Franchise, & independent retail. • Partnered with IT and BI for data integrations, optimizations, and impact on internal systems.• Led the procurement and implementation of a Merchandise Planning system (TXT) • Set inventory and rate-of-sale targets for Managing Directors for quarterly business reviews.• Reduced out-of-stock rates in top items by 53%, increased stock turn by 24%, reduced working capital, and improved forecast accuracy while revenue grew from 890M € to 2.6B € • Established a sales channel for product liquidation that generated 20.5 million EUR in annual sales and created global operating standards for Outlet Stores and e-commerce liquidation.

Männedorf, Ch

• Managed pre-season strategies, financial planning (OTB), range selection, product assortment architecture, initial order creation, and allocation for all channels in North America• Set the product pricing strategy and directed the planning group on in-season pricing adjustments.• Developed a team of 26 Analysts, Planners and Allocators to collaborate on a unified merchandise strategy for 242 Swarovski Boutiques, 14 Outlet stores, and 1400 wholesale accounts.• Increased e-commerce conversion rates and AOV through product UI & UX improvements• Integrated a new POS system and merchandise planning software package into the operations.• Improved stock turn by 32% and GM 4% while supporting sales increases of over 13%.• Increased gross margin 1.8% points through effective assortment selection and retail execution.

Männedorf, Ch

• Responsible for the wholesale business P&L and met EBIT targets (+20%) for two consecutive years.• Grew L4L sales 9% and 12% in consecutive years while re-defining the business proposition.• Hired a team of new Distribution Managers to open new accounts, deliver the business opportunity, and set a strategic course for training, merchandising, BTL marketing, and operations.• Successfully added over 100 new multi-brand locations in 2010 and +150 in 2011 • Led the steering group on choosing and implementing a new CRM system (Salesforce)

Hong Kong, Hk

• Managed n international account base of approximately 60 locations with annual sales of $22 mil.• Increased like-for-like sales volume 14% in 2008 and 19% in 2009 while opening 13 new accounts.• Evaluated and advised on each account’s marketing plans, training programs, staffing, compensation, incentives, visual merchandising, product assortment, and business environment.

Männedorf, Ch

• Utilized detailed psychographic data with mapping software to create optimal entry into new points of distribution across channels with the goal of doubling revenue by 2012.• Led projects to create new retail concepts, acquire new partnerships, & improve retail standards • Identified key success factors to predict sales opportunities and maximize market penetration. • Evaluated consumer purchase habits by venue and channel for assortment builds and marketing.

Männedorf, Ch

• Management of a team of analysts in sales, merchandising, demand planning, allocation, and inventory control, for 120 retail stores and 2 e-commerce sites. • Managed the end of the product life cycle, pricing, and allocation within the Swarovski boutique, ecom, and Outlet Stores.• Generated inventory turns of 2.4 in 2003, 2.6 in 2004, and 2.9 in 2005

Reston, Virginia (Va), Us

• Analyzed sales trends, customer attrition, promotions, inventory positions, assortment modeling, and plan-o-gram design using syndicated data to determine critical success factors.• Consulted on planning initiatives, consumer activity, and KPI improvement.• Managed clients that included American Greetings Cards, Unilever, GlaxoSmithKline, Johnson & Johnson, and Pfizer. Data acquisition from large retailers like CVS, Walgreens, and Rite Aid.

Executive Development, Leading Customer-Centric Growth

Executive Education, Program For Leadership Development (Pld)

Mba, Finance, Management

Bs, Finance

Study Abroad

Associate'S Degree, Business/Commerce, General