In 2015 I had the opportunity to attend a conference where the Keynote Speaker was none other than Dan Kennedy. That day changed my life.Dan is a 1/1,000,000 type of guy for sure... no cell phone, no email, communication only with a FAX machine and landline at his Ohio home. Yet, he is the most sought after Copywriter in the world. He's not particularly easy to work with, yet companies will move mountains to get on his calendar, pay him 6-figures for a few hours of his time, and FAX back and forth deliverables.Why? He makes his clients millions of dollars with his words.This is the first time that I truly understood that the words I write... could make me serious money. I had always been a face-to-face sales-guy, account manager, and "marketer" (on the side)! I had always believed that a website, funnel, case-studies, were just things every business needed to have, checking boxes if you will.It wasn't until I was sitting with a group of 2,500 other business owners, in a crowded "at-capacity arena," so quiet you could literally hear a pin drop, hanging on every word Dan had to share. Within just a few minutes, I learned that I was doing ALL of the things you should never do. >> I learned that my lack of strategy towards email marketing and customer engagement was killing my sales efforts. >> I learned that even though I already knew how to "fix" their problem and was one of the best candidates for the job, I failed to convey that in a way that built trust and gave room for the client's decision making process>> I learned that a confused mind always says "no">> I learned that if it doesnt' makes sense to a 3rd grader, it doesn't make sense at allDan shared his wealth of knowledge for nearly 2 hours, holding everyone's attention as they consumed this amazing gift. And fortunately, he agreed to come back for another session later that evening allowing the audience to ask questions. Keep in mind an audience of already successful business owners.From that point on I became a disciple of his work, reading all his books, buying all his courses. This experience also introduced me to other great writers and marketers such as Joe Polish, Eben Pagan, John Carlton, Perry Marshall, and Russell Brunson.Fast forward to 2024, now I get to do what I do best: Helping people win with words.01. Connect with your audience02. Convert buyers into clients03. Create raving fans!When you learn what I did, that I didn't know what I didn't know, reach out to me so that we can leverage words to help your business win.