Experienced Digital Analytics Supervisor with a passion for leveraging data to drive impactful business decisions. I have a proven track record of success in leading digital marketing analytics initiatives, with expertise in building and maintaining data models, dashboards, and reporting systems that provide actionable insights. I am committed to ensuring user privacy and consent compliance in all data practices.My skills extend across a wide range of digital channels, including web, chatbots, mobile apps, social media, and e-commerce platforms like Shopify. I am proficient in utilizing tools such as Google Analytics 4, Google Tag Manager, and SQL to analyze and optimize digital marketing campaigns, with a focus on lead generation and performance marketing strategies such as recommendation engines and sponsored search.I am a collaborative team player with exceptional communication skills and a dedication to mentoring and developing analysts to achieve their full potential. With experience working with CDPs to create a unified customer view, I am also actively involved in planning preference centers to manage customer consent and communication preferences effectively.In my spare time you can find me playing with my sons, gardening, building furniture, visiting local breweries, gaming, or binge watching TV shows with my wife.
Listed skills include Analysis, Budgets, Retail, Data Analysis, and 46 others.