www.meta.moda@jonathanjacobs_After running the marketing strategy and execution for a small restaurant in Calgary lead to their social following growing by 10,000 people in 7 months while creating a viral sensation, I realized that I’m not bad at marketing in this millennial age. So, I started a business. Thanks to the incredible support of the Calgary community, the initial success opened new doors to work with dozens fantastic brands in the food & beverage, automotive, tourism, and hospitality industries. I began to focus my attention on content creation (photo and video), social media management, and paid social advertising. Clients tend to let me take over their social media because they love seeing their followers and likes grow, but others also appreciate the flexibility of the content I create for them. Beyond social posts, that content ends up elevating their websites, newsletters, emails, and their overall digital presence over night. I love waking up and getting to work because each day is a new opportunity to help a business reach their potential. I’ve come across so many awesome businesses that aren’t able to represent themselves properly. The excitement they have after seeing a finished video or photo and realizing how much brand potential they have that was previously just laying dormant is what brings me satisfaction. We have a number of on-going clients, and also work on an a la carte basis. We have also opened up to accepting clients across Canada. So no matter what city you are in, if you need any help with your digital presence, let’s talk! Drop me an email at jonathan@meta.moda and we’ll get to work right away.

Innovation Coordinator for the Identity Based Wraparound Intervention project at the University of Calgary. ACCOMPLISHMENTS ⁃ Facilitated 140+ attendees of the Embracing Potential forum through Design Thinking activities to create collaborative solutions that support vulnerable youth, as well as other Design Thinking activities within the project. ⁃ Co-wrote successful grant proposal for the National Bank's One for Youth initiative in the amount of $10,000. ⁃ Organized multiple prosocial events for at-risk youth in collaboration with the University of Calgary and community partners. ⁃ Lead the development of project website including coordinating outside vendors with the interests of multiple stakeholders. ⁃ Lead the development of interactive program materials from prototype to testingRESPONSIBILITIES ⁃ Developing, implementing and evaluating imaginative, workable project plans to address the identified priorities ⁃ Generating resources to support new ideas ⁃ Ongoing consultation with youth and families, team members and community/service partners ⁃ Maintaining positive relationships with university business units, project partners, funders, community organizations, agencies and institutions ⁃ Reporting monthly to the management team on activities and outcomes ⁃ Demonstrating effective communication to project partners and the public ⁃ Sharing learning from the project to inform and influence positive changes in policy and practice related to support for high risk and gang involved youth and families ⁃ Supporting knowledge dissemination related to the project ⁃ Providing the management team with relevant input for performance evaluation of students, volunteers and contracted staff ⁃ Addressing ethical, financial implications ⁃ Documenting ideas generated through team collaboration, stakeholder consultation and research ⁃ Maintaining current and timely communication among colleagues and collaborators

Free Intelligent Conversation is a diverse group of young adults who desire a world where it is easy to have meaningful conversations with strangers and friends alike.By holding up signs, welcoming people to have Free Intelligent Conversations, we are jumpstarting a new culture, one person at a time, where face-to-face, intelligent conversations replace endless hours of meaningless chatter as the norm.As a Conversationalist specializing in Marketing and Business Strategy, I have not only performed frontline conversations, but have also been involved in growing this movement. My duties have included:- Founding a new FREEIC branch based in Orlando, FL- Conceptualizing, shooting, and editing a social video series (https://youtu.be/0Kx6JFamV4E)- Leading a design thinking project to plan future endeavors- Providing input on the website design

- Learned Design Thinking principles through action-learning training to become an active Design Thinking Facilitator.- Facilitated multiple groups through the Design Thinking process including Orlando Magic staff, university students and new hospital leadership to produce testable prototypes. - Designed media such as videos and digital/print visuals to aide in the prototyping and presentation of innovation projects that were presented to the company’s CEO, Senior Leadership, and implemented throughout the organization. - Assisted with project statusing tasks and other project management tasks to produce and design tangible outcome documents. - Identified and shared relevant industry news related to human-centered design and innovation to keep the organization up to date with the latest information. - Assisted with game night projects including hosting vendors and visitors related to projects, testing, or ethnographic research.

- Optimized a $284,000 budget by reducing extraneous budget lines and reinvesting those funds into three new and relevant initiatives. - Lead an organization of 100+ individuals by conducting weekly meetings and hands-on participation in projects.- Monitored and analyzed student experiences by collecting feedback through face-to-face communication, social media, a text message service, and email. - Managed and planned multiple simultaneous projects by setting weekly goals and agendas for the entire organization. - Coordinated the interests of multiple organizations by engaging leaders of departments, offices and clubs to maximize events and resources.- Produced and hosted a 12-act show complete with coordinating lights, sound and A/V that resulted in a full house crowd of 700+. - Built a three-room, professional recording studio, equipped all rooms, and hired a production staff that produced an 8-song album. - Increased social media presence by creating content and staffing social media positions that resulted in an 82% increase in Facebook likes over the course of the year.

- Coordinated the operations of six separate initiatives by setting objectives, deadlines, and creative direction. - Founded AUTV, a student run video team and YouTube channel that has grown to nearly 600 subscribers. - Founded AUdio, a student run audio production team that has since produced an 8-song album.

- Created and maintained Andrews University Student Association Website. - Initiated web presence. - Initiated social media presence. www.weareausa.orgwww.facebook.com/andrewsSAwww.youtube.com/watchAUSA

- Directed the marketing of the Andrews University Athletics Program. - Guided the building of the website by choosing key elements, styles, and features. ( aucardinals.com ) - Introduced live streaming capability by choosing and ordering equipment, running cameras and computer software, and staffing live streaming related positions to ensure continuity. - Started a social media presence by creating a Facebook page and creating strategies to grow the fan base. - Created content by taking photographs, making videos, and writing updates for the fan base.

- Served on a 10-person live video production team. - Directed all on-screen media management for a weekly program presented live to 800-1200 people.