Jonathan Livingstone Email and Phone Number

Social Commerce Evangelist | Digital Marketing Lead (UK)I oversee social marketing initiatives across social media and eCommerce platforms, merging creative content with a sharp focus on driving product visibility and conversions. By implementing targeted, shoppable content strategies, I amplify brand presence and engage users at each step of the customer journey, from awareness to purchase. My expertise covers the full lifecycle of social commerce, including influencer partnerships, paid media, and interactive experiences to convert audience engagement into measurable sales and brand growth.- Develop and optimise shoppable campaigns across social channels, integrating product tags, call-to-action placements, and interactive content that encourages direct purchases.- Align social media content with eCommerce tactics, ensuring seamless user experiences from social discovery to checkout.- Build influencer partnerships that prioritise authentic brand connections, enhancing product awareness and conversion through tailored social commerce content.- Analyse campaign metrics specific to social commerce KPIs (click-through rates, conversion rates, AOV), providing actionable insights to refine strategies for maximised sales impact.- Stay on the pulse of social commerce trends and platform updates, testing new features like live shopping, in-app purchases, and shoppable stories to enhance customer engagement and streamline purchasing.- Work closely with eCommerce, sales, and B2B teams to ensure that social media commerce efforts align with broader business goals and maximise brand reach.- Direct campaign resources to support high-ROI social commerce initiatives, ensuring the department meets financial targets and campaign goals.- Guide and mentor a team to excel, focusing on skill development in creating content that converts, audience engagement, and social sales strategy.

At Highlands, I led social media strategy and management, creating impactful campaigns that enhanced brand visibility and engagement across digital platforms. By optimising content and driving product awareness strategies, I helped brands stand out in competitive markets. My role encompassed all aspects of social media management, from strategic planning to analytics and community engagement, with a focus on delivering measurable results.- Crafted tailored strategies for each platform to increase brand awareness, engagement, and follower growth.- Oversaw the planning, scheduling, and production of engaging content, including posts, stories, videos, and graphics, to ensure a consistent brand voice and message.- Monitored campaign and post-performance metrics, using data insights to refine strategies and report on KPIs for ongoing optimisation.- Stayed Ahead of Trends: Kept up with social media trends, platform updates, and industry best practices to leverage new technologies, formats, and tactics.- Managed Influencer and Partnerships: Identified and collaborated with influencers and partners to amplify brand reach, aligning campaigns with brand goals and audience interests.- Oversaw paid advertising on social platforms, managing budgets, targeting, and optimising ads to maximise ROI and brand exposure.- Worked closely with eCommerce, sales, and B2B teams to integrate social media efforts into larger marketing strategies and maintain cohesive messaging.- Managed Budgets and Resources: Allocated campaign and content budgets, ensuring cost-effective delivery of social media initiatives.- Guided and coached a team of social media professionals, fostering a collaborative and innovative work environment to support skill development and achievement.Notable work: POSCA, Global Street Art, NASS Festival, SUPER 8 Beer, uni-ball

- Bridging the gap between traditional eCommerce and Social Media.- Fostering strong relationships between brands, founders, and creators to drive forward the new wave of creative social marketing. - Creating content strategies to boost engagement and increase brand visibility across third-party channels.- Engaged with followers, responded to comments and messages, and fostered a positive brand presence through active listening and customer service.Notable work: DXB Perfume (TikTok), The Beauty Crop (TikTok)

Working to champion the concept of livestream selling, through innovative thinking and considered solutions. Producing high-quality and engaging live content for brands through a tailored approach. Applying a wide-ranging skillset of both creative and analytical thinking to promote organic growth and produce high-quality and engaging live content for brands.

Providing essential front line support to clinical staff during the Covid-19 pandemic. Part of a team that was on-call to sanitise, prepare, and replenish emergency areas as support to the patient care teams.

Mainly SEO and data research with some customer and social media advisory roles. In charge of promoting products and interacting with key demographics for each specific and unique product, driving success through targeted research.