Sponsorship Analyst
CurrentLinear and OTT Media Evaluation:• Analysed logos' prominence, clarity, and position and quantified screen time during televised or streamed events.Social Media Valuation:• Monitoring the volume, quality, and sentiment of mentions associated with sponsors on key social media platforms like Twitter, Instagram, Facebook, and YouTube.Brand Exposure Analysis:• Assessed the qualitative aspects of brand exposure, such as the size, clutter, context, sentiment, and the narrative… Show more Linear and OTT Media Evaluation:• Analysed logos' prominence, clarity, and position and quantified screen time during televised or streamed events.Social Media Valuation:• Monitoring the volume, quality, and sentiment of mentions associated with sponsors on key social media platforms like Twitter, Instagram, Facebook, and YouTube.Brand Exposure Analysis:• Assessed the qualitative aspects of brand exposure, such as the size, clutter, context, sentiment, and the narrative around sponsor mentions.Sponsorship Valuation:• Calculated media value to sponsorship costs to determine ROI and provide insights for future negotiations. Show less