Jonathan E. Email & Phone Number

Nashville Metropolitan Area

Nashville, Tennessee, United States

• Establish engaging social franchises and coordinate rollouts with compelling copywriting to meet campaign objectives• Implement community management strategies to cultivate an active and loyal community of followers• Oversee social activities and content capture for Spotify events, ensuring evergreen content for social channels• Monitor trends and emerging topics within country music to inform strategy and capitalize on relevant opportunities

Nashville, Tennessee, United States

To ensure the success of Spotify Hot Country while the team sought to fill the Project Manager role, I stepped in to singlehandedly manage the account, overseeing all PM duties while also carrying out my role as Social Media Manager.

Franklin, Tennessee, United States

Franklin, Tennessee, United States

• Strategize and execute email, social, and loyalty campaigns to engage customers and drive sales• Establish brand partnerships with public figures to build entertainment experiences and expand reach• Design graphics, webpages, and oversee social channels to enhance brand messaging and presence

Nashville, Tennessee, United States

*Game Seven is an Excel Sports Management company

• Founded the Strings and Spurs brand to deliver original and breaking country music content and writings• Collaborated with music business professionals to produce promotional media for artists and events• Organized, hosted, and marketed musical events and interviews to elevate artist and brand visibility__Founding and leading Strings and Spurs proved to be one of the most labor-intensive but rewarding undertakings of my career thus far. My tenure provided me with endless knowledge and firsthand experience of the music business and PR industry. Strings and Spurs gave me the opportunity to navigate nearly every aspect of the music business while working with many talented artists and music business professionals along the way.I established Strings and Spurs with the intention of delivering original and breaking Country music content to fans of the genre. Since our founding, in the height of a global pandemic, I was able to do just that; earning a following well into the thousands across our socials, while also achieving thousands of weekly pageviews on stringsandspurs.com.In order to create original content and stories to share with our followers, I regularly collaborated with music business professionals to produce promotional media for artists and events. As a result, I wrote over 250 stories during Strings and Spurs' first eight months of operation in 2020. In addition to this notable feat, in our first eight months of operation, I also created countless pieces of social media content, while even planning, hosting, and promoting musical events and interviews to increase artist and brand awareness.In addition to leading the day-to-day operations of the brand, I also managed all web development and publishing of stories and content to our website and socials to ensure an optimal user experience.Strings and Spurs allowed me to merge my skillset and passion for Country music; helping to keep you up to date with the latest from Nashville.

Nashville Metropolitan Area

• Increased artist recognition through writings and reviews of musical works• Strategized promotional content to boost awareness of brand and artists

Nashville, Tennessee, United States

• Curated performances by aligning demographics with suitable talent profiles, maximizing overall event success• Managed comprehensive event logistics and contracts with artists, talent agencies, and venues

Nashville, Tennessee, United States

• Developed digital and print ad campaigns, boosting brand awareness and fostering community engagement• Managed clients’ social media channels, fostering an engaged community and strengthening brand loyalty

East Lansing, Michigan, United States

• Leveraged CX apps to monitor brand sentiment, resulting in innovative marketing approaches• Produced data-driven reports for comprehensive platform analytics, enhancing campaign effectiveness __As a Marketing Analyst Intern at Michigan State University - University Communications, I sought to further communicate and promote Michigan State as a world-class, educational institution.In order to ensure that MSU is well represented as an elite public research university, I utilized various customer experience management and analytics applications (including Googe Analytics and Sprinklr) to monitor brand image and conversation across social media, the web, and the news to ensure that Michigan State's mission is carried out and conveyed to our publics.In addition to these duties, I made certain that Michigan State is well represented by gathering data and information from our publics for analysis and drilling. I then further used this information to construct reports to communicate and visualize data, resulting in successful and informed campaigns. The information I used to strategize these campaigns ensured that Michigan State University's audience is met and that the university continues to move forward as a leading institution of higher education.

While interning with Prime Social Group, I was responsible for remotely managing the branding of multiple social accounts for Breakaway Music Festival to increase brand presence. In addition, I furthered the organization's promotional efforts by devising future content and communications to connect over 65,000 fans with concerts and music festivals across the United States.In addition, serving as a Social Media Intern allowed me to target potential festival-goers by using data and analytics to ensure consumers were met via our social channels. As a result, I was able to increase the various accounts' social metrics, resulting in increased engagement, reach, and impressions.

Frankenmuth, Michigan, United States

As a Service Representative at one of the most highly awarded chambers in the State of Michigan, I facilitated and led countless projects, events, and initiatives to promote and market the City of Frankenmuth and its many businesses and offerings.Among the many tasks I conducted, I had the opportunity to lead countless chamber related projects, facilitating the marketing and representation of the city and its events. Additionally, I would regularly assist customers on location and via various communication channels to best serve them in planning their trip to Frankenmuth. I was able to thoroughly help our customers by using my vast knowledge of the city's offerings and rich history, resulting in informed and satisfied consumers.Beyond directly speaking with customers to advertise and promote Frankenmuth, I marketed the city to stimulate customer interaction and retention by using a variety of applications and methods. Among these methods used, I managed content on the chamber website, updated the client database to initiate promotional mailings, and even fulfilled customer information packet requests to increase outreach.In order to assure the best service and representation for members, I regularly contacted chamber members to request current information regarding their given business; this made certain that each member was properly portrayed and promoted.

Frankenmuth, Michigan, United States

While interning at Frankenmuth Insurance, I was able to represent the organization by experiencing various roles of the business through the rotational program. Over the course of the summer, I eagerly sought out and emerged myself into every opportunity possible, helping me to develop countless, valuable skills and intangibles in the process.As an Insurance Career Intern, I developed analytic and data-driven research projects with a team of fellow interns which we presented and pitched to various departments across the organization, including Executive Staff. My team chose to represent the company and conduct research regarding future risks of the industry to best serve our clients. Additionally, I was able to represent the company by serving clients through the Underwriting and Claims departments, ensuring satisfied customers and swift resolutions. Through these rotations, I was able to market the company to customers through various means, including on-site client visits while assessing damages, inspecting and reviewing agencies to evaluate the compatibility of potential business partnerships, and even meeting with commercial clients to evaluate processes and facilities.As a team member, I enhanced communication and discussion, while providing various ideas to help better the business and the clients.

Bachelor Of Science - Bs, Logistics, Materials, And Supply Chain Management, Senior

Activities and Societies: Michigan State University Advertising Association​ (General Member), Lutheran Student Organization (President).

Education record

Activities and Societies: Society for the Advancement of Management, G.O.O.G.L.E. Goals CMU, Trout Hall Council, CRU at CMU, LCMS U.

College Preparatory

Activities and Societies: Frankenmuth High School Business Advisory Committee, Frankenmuth High School Graduation Committee, the National.