Jonathan Edwards

Jonathan Edwards Email and Phone Number

Brand, Product & Marketing Strategist @ Why the Brand
Jonathan Edwards's Location
City of Cape Town, Western Cape, South Africa, South Africa
Jonathan Edwards's Contact Details

Jonathan Edwards work email

Jonathan Edwards personal email

n/a
About Jonathan Edwards

Through 18 years of experience and qualifications in brand, marketing, sales, product, and finance, there are three guiding principles I follow to help market brand growth and success. I follow a analytical, quantitative approach and lateral problem-solving skills with the creativity skills to best serve and meet the needs of the consumer. I’m comfortable in start-ups to complex, multicultural and matrix environments.I believe that the purpose of marketing is to make a meaningful change within the lives of the customers we seek to serve. Marketing is the building of customer relations and with this approach profit will ultimately flow.My team members are our greatest assets, with the ability to make positive change in the lives of the customer we serve. As a team leader, it is my responsibility to inspire, coach, and uplift each team member to be their greatest selves in marketing the brand and serving our customers.I believe that the brand represents your promise, mission, purpose, values, and leadership. Consistency, ethics, and attention to detail need to always be upheld.

Jonathan Edwards's Current Company Details
Why the Brand

Why The Brand

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Brand, Product & Marketing Strategist
Jonathan Edwards Work Experience Details
  • Why The Brand
    Founder, Brand, Product And Marketing Strategist
    Why The Brand Dec 2021 - Present
    Cape Town, Western Cape, South Africa
    Through Brand, Product and Marketing Services, I guide brand owners to discovery their WHY, so that they can serve customers with purpose and the desire to make meaningful change within a community of people who desire to belong.Primary Clients:o Woolworths: Helping to create the “Woolies Difference”o Rockit Distribution: Bringing the passion for sound; through distributing the world’s leading musical instrument and pro-audio brandso Outdoorsman: Inspiring the spirit of adventure
  • Rockit Distribution
    Marketing Director
    Rockit Distribution Nov 2020 - Nov 2021
    Cape Town, Western Cape, South Africa
    Rockit Distribution imports and distributes over 15 of the world’s industry leading Musical Instrument and Pro Audio brands from the USA, UK and Japan, to retail partners across Southern Africa.• Managed the marketing strategy and implementation across the full brand portfolio, both across Trade Marketing, B2B and B2C tactics through digital and traditional marketing• Managed trade marketing in over 65 retail stores, including 3 retail chains• Managed product purchasing strategy, international procurement and pricing product to market• Managed key relations with stakeholders, and international suppliers• Successfully managed several brand and product launches and go-to-market strategies• Managed budgets for purchasing of product, resource allocation and media spend
  • Rockit Distribution
    Director Of Finance
    Rockit Distribution Nov 2020 - Nov 2021
    City Of Cape Town, Western Cape, South Africa
    • Manage product importation costings, forex payments and monthly cash flow• Manage key relations with finance house, freight partners and international supplier’s finance and operations teams• Management of the finance functions of Tax, Payroll, audit requirements, debtors, creditors, management accounts, financial statement preparation and analysis• Manage budgets for purchasing of product, resource allocation and media spend
  • Rockit Distribution
    Marketing And Finance Manager
    Rockit Distribution Dec 2016 - Nov 2020
    City Of Cape Town, Western Cape, South Africa
  • Outdoorsman
    Marketing Manager
    Outdoorsman Feb 2014 - Oct 2016
    Gauteng, South Africa
    Outdoorsman is a retailer of several industry leading outdoor brands, including leading outdoor brands such as Salomon, On footwear, First Ascent and Jeep.• Managed the brand and marketing strategies through digital and traditional marketing• Merchandiser for Salomon and On footwear and apparel and several outdoor apparel brands• Developed, managed and implement the seasonal sales plans• Managed the marketing and outsourced media agency
  • Retailtribe
    Product Marketing Marketing (Golf)
    Retailtribe Dec 2010 - Jan 2014
    Stellenbosch, Western Cape, South Africa
    RetailTribe is a SaaS, B2B and B2C Digital Marketing Agency which provides specialised and localised digital marketing and content services to the retail arm of over 1000 Golf Clubs across the UK, SA, USA and AUS as well the associated international suppliers such as adidas, TaylorMade and Nike. • Strategically managed the global RetailTribe brand and marketing activities through digital and traditional marketing tactics• Set the strategic direction for the RetailTribe product/service offering, progressing product development and product testing • Managed the service pricing and the creation of the sales and educational support tools for the sales and customer service teams• Managed the marketing and product departments and outsourced development and media agencies
  • Foremost Golf Ltd
    Marketing Manager
    Foremost Golf Ltd Apr 2008 - Dec 2010
    United Kingdom
    Foremost Golf is a retail buying and marketing group representing over 1000 U.K. & Ireland PGA Golf Professionals.• Developed and managed the implementation of the strategic B2B marketing communication plans• Managed brand and marketing for the Foremost Golf Trade Show (GTEC), the largest golf trade show in the UK, in 2009 and 2010• Coordinated the content, photoshoots and production of the Foremost Golf Greenside Golf magazine for the three seasonal editions of 2010• Conceptualised the strategic brand strategy for ‘Greenside Golfer’
  • Taylormade-Adidas Golf
    Marketing Assistant
    Taylormade-Adidas Golf Jun 2007 - Mar 2008
    Western Cape, South Africa
    Performing market research and promotional campaigns.Assisted in the organisation, promotion and implementation of the brand activation events within the Western Cape.
  • Taylormade-Adidas Golf
    Brand Activation Team
    Taylormade-Adidas Golf Sep 2005 - May 2007
    Western Cape, South Africa
    Assisted in the organisation of the brand activation events within the Western Cape.I ensured correct placements of promotional material at these events and was in charge of running these days.

Jonathan Edwards Skills

Marketing Strategy Online Marketing Brand Development Social Media Marketing Digital Marketing Advertising Marketing Management Marketing Communications Integrated Marketing Public Relations Email Marketing Market Research Google Analytics Marketing Direct Marketing Trade Shows Strategic Planning Ppc Sponsorship Social Media Product Marketing Creative Direction Social Networking Strategy Entrepreneurship Copywriting Seo Web Analytics Brand Management Management Advertising Sales Event Management Product Development B2b Press Releases Crm Digital Strategy Online Advertising Multi Channel Marketing Sales Business Strategy New Business Development Print Writing Microsoft Office Newsletters Magazines Promotions Leadership Photoshop

Jonathan Edwards Education Details

Frequently Asked Questions about Jonathan Edwards

What company does Jonathan Edwards work for?

Jonathan Edwards works for Why The Brand

What is Jonathan Edwards's role at the current company?

Jonathan Edwards's current role is Brand, Product & Marketing Strategist.

What is Jonathan Edwards's email address?

Jonathan Edwards's email address is jo****@****b.co.za

What schools did Jonathan Edwards attend?

Jonathan Edwards attended Stellenbosch University, The Open University, University Of Cape Town, Rondebosch Boys' High School.

What are some of Jonathan Edwards's interests?

Jonathan Edwards has interest in Trail Running And Road Running, Brand And Marketing Management.

What skills is Jonathan Edwards known for?

Jonathan Edwards has skills like Marketing Strategy, Online Marketing, Brand Development, Social Media Marketing, Digital Marketing, Advertising, Marketing Management, Marketing Communications, Integrated Marketing, Public Relations, Email Marketing, Market Research.

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