Jonathan Eifert, founder and creative director of Gold Sound Media LLC, is an entrepreneur with a passion for marketing and the performing arts. His career began in the music industry, working in artist management in Philadelphia and London (IMG Artists). These experiences led him to establish a startup PR firm in New York, which eventually evolved into Gold Sound Media, a marketing agency providing audience growth services for performing arts organizations and artists.In addition to his business ventures, Jonathan created the leading podcast, Classical Post, and serves on the board of two nonprofits — Astral Artists and Living the Classical Life. He holds a Master of Arts degree in cultural policy and management from City, University of London, and a Bachelor of Music degree from Cairn University.