Jonathan Elder Email & Phone Number

Driving growth of Canadian and Latin American music markets by managing all digital and physical accounts, while developing a media relations strategy within Canada for independent artists.• Built productive relationships with digital accounts including iTunes/Apple and Spotify, through strategic communication to maximize artist placements, promotions and marketing initiatives. - Digital revenue increased on average of 40% throughout Latin America and Canada in 2015.• Developed a mutually beneficial structure, streamlined marketing procedures and effective relationships with Redeye’s Canadian physical distributor. - Increased physical sales in Canada by 20% within the first year. - Secured new Canadian business including prolific indie labels Daptone and Barsuk Records. • Leveraged strong connections with the media to establish a public relations framework for the Canadian market to increase artist exposure to drive sales. - Continuous media coverage nationwide over all platforms.

Six month contract to develop and execute tactical communication plans for both TIFF Bell Lightbox year-round programming and the 2013 Toronto International Film Festival.• Managed the 2013 Festival programmes for TIFF Docs, TIFF Cinematheque, Vanguard and select international festival programmers. - Features secured with the New York Times, Toronto Star, Los Angeles Times and Reuters.• Attained substantial media coverage for first-run cinematic releases, special events and guests.• Managed the communications portfolio of TIFF 2013 summer programming priority entitled “TOGA! The Reinvention of American Comedy.” - Garnered massive media exposure including Maclean’s magazine, cover of the Toronto Star “Entertainment” section and special story on CBC-TV “The National”.

Promoted business growth using accumulated experience and skills to develop and manage staff into high-performing team, while also building and maintaining strong client brands.- Expanded scope of business by introducing bigger, more detailed promotions, building stronger industry relationships and undertaking social media planning with “big picture” strategies / execution.- Secured strong media coverage by maintaining and cultivating positive relationships with cross-section of media on national and local levels.- Entrusted with agency’s largest client portfolios, with successes including: - Achieved one-year 400 per cent increase in potential audience for New Balance product lines. - Locked in five Taylor Swift non-exclusive prime-time network specials including pre-promotion and cross-promotion over all media platforms.- Boosted client promotional exposure by developing integrated public relations plans involving brand placement and editorial, third party promotions, social media instruction and corporate communications.- Embraced technology and drove use of social media / digital communications in media promotions, editorial placements and client brand-building.- Improved employee retention by boosting job satisfaction through creation of supportive, productive environment conducive to professional development.

Directly responsible for the creation, prioritization and execution of both national and international communication plans and promotional schedules.- Clientele included Jay-Z, Simple Plan, White Stripes, Muse and Cee Lo Green.- Collaborated with the executive team and various internal departments including digital, sales, marketing and radio promotions to develop and market artist profile.- Created and managed budgets for artist promotional junkets.- Developed key messages and all associated communications materials.- Established and maintained external relationships with influential media, artists, managers, and international territories.

Public Relations

Ba, Economics