DePalma Creative is an independent film content agency located in Scarsdale, New York. From ideation to captivating visual stories that resonate and inspire, our team is committed to helping our clients reach their target audience through compelling, unforgettable content. With demonstrated success across a wide range of industries, including Entertainment, Corporate, Retail, Fashion and Medical, we stand ready to deliver the experience and resources necessary to further elevate the brand and more effectively communicate the message.Hired to accelerate the business model of providing end-to-end creative services to new and existing clients, streamline business processes, and further develop the agency’s presence and client base.• Engage with clients to understand their strategic objectives, business priorities, and develop creative approaches to telling their brand story.• Focus the various disciplines of the agency to meet or exceed client expectations by ensuring the messaging and engagement is aligned with the brand and communications standards.• Develop partnerships that expand the agency’s reach and the capabilities available to our clients.

Promoted to lead and develop enterprise content production team for second largest health care company, ranked No. 6 on the Fortune 500 list. Formats included videos, podcasts, still images, animation and infographics.• Oversaw delivery of assets for five content programs aligned with business narratives, including the launch of the brand’s first and top 1% podcast, Healthy Conversations, and a Hermes Award-winning video series, Heart At Work. Developed talent selection process, cast and managed podcast and video hosts, including contract negotiations. Partnered with content strategist to increase podcast publishing frequency from 1x to 2x per month.• Implemented Adobe Workfront platform and built enterprise-wide editorial calendar for senior leadership visibility. Connected six business units, resulting in improved production efficiency by 30%, and improved program delivery by 19-27%.• Built, grew and retained a high-performing team of eight content creators, including onboarding and managing creative partner agencies. Developed high-performing talent across my team, resulting in promotions and excellent annual performance reviews.• Partnered with the Brand Center to roll-out refreshed guidelines. Improved brand messaging consistency across channels by engaging SMEs and communications partners throughout the production process, ensuring alignment with strategic imperatives.Highlight: Founding member of the Diversity Leadership Council, which brought about changes to hiring practices and showcased stories that illustrated the company’s $500M investment to address issues of racial disparity.

Recruited to build an owned content production capability and lead a team of digital media professionals in audio, video, motion graphics, and still image content creation.• Developed and directed the company’s first owned content program, “The Friday Show”, led the adoption of programmatic content creation in support of specific campaigns, and advised executives on the best ways to communicate through audio and video assets.• Educated colleagues on how to produce user-generated content utilizing mobile video capture apps, and set creative direction and tone on video communications using best practices, innovative ideas and audience insight.• Led a team of 12 video production professionals in the Aetna TV Studio, producing 15-20 productions per month including live town halls, executive messages, and feeds to media outlets for senior leadership.• Identified, hired and managed external production partners in areas of video production, photography, infographics and animation.Highlight: Produced, directed, and hosted an episode of a video series I created, “The Friday Show”, on gun-related violence as a public health issue with Dr. Garth Graham, President of the Aetna Foundation.

A boutique production company created to help select clients communicate their message to their audience. Producing, directing, capture, editing, audio post-production, and promotional marketing.Clients Include:• Bryan T. Kelly, MD, Orthopedic Surgeon – Hospital for Special Surgery: Open Hip Cam Lesion Repair, Multiple Arthroscopic Surgeries demonstrating Hip Restoration Techniques• Pivot Medical: Arthroscopic Port-AccessTM Hip Restoration Techniques for Marketing• Orthopedic and Neurosurgery Specialists: – Interviews with Surgeons for Marketing• Dr. Scott Bender, Chiropractor: Patient Interviews• Vanessa Hollingshead, Comedienne: An American Anglomaniac• Luxury Travel Mom, High-End Travel Website: Editing Travel Videos for Marketing

Seasoned leader in a full service, in-house multimedia production facility supporting the world's leading research and consulting firm for Information Technology & Supply Chain.• Lead Producer and Director of multimedia programs including webcasts, marketing video programs, and live events.• Worked directly with senior management, including CEO, CFO, CIO, SVP Consulting, and SVP Research to craft and produce executive messaging for company.• In-house lead for build of a 4,000 square foot state-of-the-art production facility, including design, layout, technical requirements, and implementation.• Developed and implemented a templatized process for onboarding new clients that increased client engagement and improved production efficiency.• Managed team of Producer/Editors, each working on 20-30 concurrent custom webcast programs.• Team lead for remote global content capture at Gartner Symposium/ITxpo for 10 years.• Trusted business partner providing communications counsel to leadership throughout the business.• Technical studio lead responsible for training studio staff in cameras, lighting, sound and data integrity.• Responsible for hiring, training, and developing new producer/editors.

• Initiated the “Preditor” model at Gartner, leveraging Final Cut Pro workstations to allow producers to make their own edits, resulting in performance efficiency and shorter workflow times.• Refined workflows to utilize HD format capabilities.• Engaged with associated production disciplines; e.g. motion graphics and audio production to ensure the highest production quality. • Mentored junior staff on shooting standards, interviewing techniques, and client service delivery.• Established templates to streamline repeated tasks such as crew call sheets, NLE project setup, and project status updates.