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Digital Marketing and Training Management Professional with 20 years of experience in consulting, training, and client management in the automotive retail industry working in a number of capacities including Director of Customer Experience, Automotive Retail Management, CRM Training Consultant, and an OEM Digital Marketing Consultant. An innovative and self-motivated leader who understands the digital marketing needs and challenges of the automotive sales sector. Tasked with the implementation and development of successful proven lead management strategies, digital marketing techniques, Tier 3 Website, Search Engine Optimization (SEO) and Marketing (SEM) strategies, sales process development, and the training of both regional and dealership key players, including owners and executive management.A seasoned professional who enjoys the synergies of idea exchange, collaboration and shared learning. A creative problem-solver with a strong interest in new technologies and approaches that is both client and end-user focused. Consistently reliable, possessing a strong work ethic as well as a dedicated team player.Digital Marketing Consulting • Lead Management • SEO/SEM/PPC Strategies • Website and Sales Analysis • Sales Process Development • Social Media Development • Reputation Management • Strong Organizational Skills • Independent Self-Manager • Conflict Resolution • Team Management and Leadership • Owner and Executive Management Training • Online Retaining and Marketing • Client Management • Thought Leader • Sales Analysis • Training and Personnel Development • ROI Analysis • CRM Installation and Consulting
Shift Digital
View- Website:
- shiftdigital.com
- Employees:
- 734
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Digital Program AdvisorShift DigitalLos Angeles, Ca, Us
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Director, Customer Experience, Training & Development At Envision MotorsEnvision Motors Aug 2024 - PresentCalifornia, United States -
Digital Program Advisor - StellantisShift Digital Aug 2022 - Aug 2024Western Region, United States
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Senior Regional Digital Consultant (Team Lead) - Mercedes-Benz UsaShift Digital Sep 2021 - Aug 2022Western Region, United StatesIn addition to maintaining the full responsibilities of a Regional Digital Consultant:• Function as a Team Lead to eight fellow Regional Digital Consultants and provide direct support to the Program Manager, collaborating in the organization and content of bi-monthly team calls focused on current challenges and development needs.• Identify areas of opportunity for continued team education, develop ongoing plan to address training needs and skill-gaps, including content development, training schedule, and one-on-one mentorship. Assist with developing detailed and robust program key performance indicators (KPIs) and assist with creating an ongoing method to gather and track this information on a consistent basis, including the creation of new reporting formats and modules. • Support the onboarding of new hires and provide mentorship to both newly hired and current consultants, with regular engagement through team meetings, in-person shadowing, verbal and written feedback, including assisting with annual reviews.
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Regional Digital Consultant - Mercedes-Benz UsaShift Digital Mar 2019 - Sep 2021Western Region, United States• Consult with Mercedes-Benz automotive dealerships as a Process and Digital Marketing subject matter expert (SME) to 40+ dealerships, dealer groups, executive management, owners, salespeople, Internet and BDC managers, as well as OEM regional and national managers.• Train dealership personnel including ownership, management, salespeople, Internet and BDC representatives, aftersales employees, and other dealer staff on internet lead management processes and follow-up best practices including how to expertly obtain shopper engagement that leads to conversion and increase shopper loyalty.• Review dealership Tier 1 websites to ensure alignment with key conversion metrics, current industry trends, and national and regional marketing efforts, branding, and objectives.• Analyze effectiveness of digital advertising and marketing efforts, educate executive management on key performance drivers, and formulate a cohesive digital marketing strategies to improve performance, increase retail sales, and aftersales penetration.• Identify key opportunities to improve social media and reputation management strategies and develop an action plan to improve effectiveness of these channels. Coach management and digital marketing staff to achieve plan goals. • Function as an ambassador of the Mercedes-Benz Certified Digital Program and ensure dealers are aware of the market-leading digital solutions, industry-leading support, content development, along with unbiased and product agnostic performance improvement recommendations, available to them.
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Relationship ManagerEdmunds Aug 2018 - Mar 2019Southern California•Consult with 90+ small and large automotive dealerships, including independents, that are utilizing the Edmunds platform, improving both dealer and company performance.• Act as the key player and point person in the Edmunds and dealership partnership generating additional revenue, retaining existing business, and uncovering areas for needed improvement and optimization.• Analyze effectiveness of dealership digital marketing efforts, educate ownership and management on key performance drivers, and formulate cohesive digital marketing strategies to improve performance using the Edmunds solutions.• Build segments using the Cohort Analysis tool within Google Analytics to ensure marketing spend is being wisely targeted to the digital efforts generating the maximum return on investment.• Discover and document patterns, themes, and challenges being seen and heard throughout the primary market area (PMA). Share and collaborate with fellow Relationship Managers to determine better methodologies or solutions to improve the Edmunds experience for dealerships.• Confidently and passionately reaffirm the Edmunds value to dealerships using the Edmunds platform and utilize metrics and reporting to diffuse any potential questions concerning the return on investment (ROI) of the various Edmunds applications. -
Oem Digitial Marketing ConsultantCdk Global Mar 2011 - Jul 2018Southern California• Consult with Nissan and INFINITI automotive dealerships as a Digital Marketing subject matter expert (SME) to as many as 46 dealerships, dealer groups, their owners, executive management, Internet and BDC managers, as well as OEM regional and national managers.• Spearhead and implement internet, lead management, OEM certification, Third Party Lead penetration best practices and processes, based on proven strategies within the automotive marketplace. • Analyze effectiveness of dealership digital marketing efforts, educate executive management on key performance drivers, and formulate a cohesive digital marketing strategy to improve performance.• Identify key opportunities to improve social media and reputation strategies, and develop an action plan to improve effectiveness. Coach management and digital marketing staff to achieve plan goals. • Review dealership Tier 1 websites to ensure alignment with key conversion metrics, current industry trends, and national and regional marketing efforts and objectives. • Train dealership personnel on the utilization of all necessary reporting tools. -
Internet Sales Manager/ConsultantCerritos Inifiniti/Toyota Of Glendora Jun 2010 - Mar 2011Southern California• Successfully formulate and implement a plan to increase production and profitability from the internet department using proven best practices and strategies. • Consistently meet or exceed individual sales goals, while strategically reviewing and rebuilding lead follow-up processes. • Manage and train fellow Internet Sales Managers on the Customer Relationship Management (CRM) software, ensuring utilization and best practices are consistently followed.
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Senior Crm Training ConsultantThe Higher Gear Group, Inc Jan 2005 - Mar 2009United States• Consult with small and large automotive groups and dealerships across North America and in South Africa on the beneficial implementation of the sales based CRM software application, HigherGear, improving overall usage, results, and success that leads to additional sales for the dealership. • Implement, install, and ensure proper utilization of the CRM tool, build comprehensive follow-up processes, and provide customized CRM training solutions to dealer principals, general managers, general sales managers, sales managers, sales personnel, Internet department, service department, and business development center (BDC) personnel.• Provide detailed reports and comprehensive usage analytics from the CRM to owners and executive management highlighting successes and possible areas of opportunity.• Create action plans to address any areas of opportunity regarding the utilization of the CRM. Assist dealership by implementing action plan to manage and follow-up with sales leads in the most efficient way possible. Follow-up with key players at the dealership to ensure action plan is being followed. • Mentor and develop newly hired Training Consultants maintaining this relationship throughout tenure. • Attend national and regional conferences and trade shows (including NADA) to support national and regional corporate sales and marketing efforts, and program development.
Jonathan O. Education Details
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Political Science And Government -
Political Science -
Bonita High SchoolDiploma
Frequently Asked Questions about Jonathan O.
What company does Jonathan O. work for?
Jonathan O. works for Shift Digital
What is Jonathan O.'s role at the current company?
Jonathan O.'s current role is Digital Program Advisor.
What is Jonathan O.'s email address?
Jonathan O.'s email address is jo****@****tal.com
What schools did Jonathan O. attend?
Jonathan O. attended Ashford University, Citrus College, Bonita High School.
Who are Jonathan O.'s colleagues?
Jonathan O.'s colleagues are Matt Collins, Hunter Reed, Surin Campbell, Jacob Carter, Taylor Willis, William Carroll, Divya Nimmala.
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Jonathan O.
Fort Lauderdale, Fl -
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