Entrepreneurial project - Combining food with an artistic vision for brands and creators. Associate Managing Director (with 2 other partners) in charge of Operations, Finance, HR and business strategy. Balbosté does culinary experience, sur-mesure catering, food consulting and stylism.Matching the finest Japanese culinary culture and sense of details with a graphic and creative mindset to explore new aeras for brands that want to communicate though food and art de vivre.

IMPROVING NISSAN CUSTOMER EXPERIENCE AND BUSINESS TRANSFORMATION• Customer Journeys audit and recommendation • Projects Prioritization, Roadmaps and Scorecards• Client workshops and tools to move Nissan organization to more customer centricityFocusing on Connected Services and Innovative Product LaunchDEVELOPING AND DEPLOYING DIGITAL PLATFORM CONTENT AND FEATURES FOR 25 COUNTRIES• Product pages and content localization• Car Configurator development, improvement and localization• Retail experiences and digital tools localization• New platform features assessment, integration, localization and roll out (both globally provided or locally initiated)Focusing on discover, explore and experience Nissan products and services DELIVERING END-TO-END DIGITAL EXPERIENCE• Cross functions coordination for digital campaign delivery (with a Deputy PMO)• Performance analysis for live and post optimization• Ways of working implementation to ensure consistent and seamless journey ————————Team Management of ~15 team members such as Project managers, PMO, Production managers, Localization manager, Strategic planners, UX, International coordinators. Partner with Strategy, UX, Performance teams and provide clients with thought leadership in the Digital Platform spaceMember of Global Customer Experience community.

BUILD AND DEVELOP DIGITAL AND SOCIAL CAMPAIGNS FOR NISSAN EUROPE.• Digital & Social Media Strategy• Influencer Strategy & activation• Digital platform content• Event and Motor Show Social & Digital covering• Content Factory & Social program“Grand Prix Data et Creativité” for Navara - Whatever your day looks like campaign. The first entirely personalized video campaign based on customers personal data. PROMOTE ELECTRIC MOBILITY AND ECOSYSTEM WITH #ELECTRIFYTHEWORLD, THE FIRST NISSAN SOCIAL CONTENT PROGRAM• Media and content creation Partnership with Huffington Post (5 countries)• Editorial Strategy and content production• Influencer strategy and activations• Animation of Nissan Electric community across 7 prioritized countries. ——————————Collaborating in a international scope (25 countries), dealing with client global instances and other agencies (Omnicom group)Working in a multicultural teamCreating and implementing new ways of workingOptimizing production and international deployment

Managing Key accounts in the agency and also assuming New business responsibilities. Team Management of ~20 team members such as Project directors and managers, Production managers, CMS managers, Strategic planners, UX, Social Media and Community managers. HERTA : Building a strong digital ecosystem for the No 1 French favorite brand (Kantar 2018). Using digital to strengthen Herta leading position and sustain buying frequency.• New website positioning and deployment. • Social Media Strategy and community management • Digital and social media campaignRATP : Creating desire and utility for the Parisian transportation millennials loyalty program. • Management of ImaginR loyalty program for millennials.• Partnership and content strategy. • Data strategy • Social media• CRMFONDATION MEDECINS SANS FRONTIERES : build a new non-profit ecosystem based on innovation and collaboration. • Branding, positioning. • Website creation• Fundraising strategyNESTLE : leveraging Nestle brands attractiveness to develop loyalty and increase customer lifetime value through a cross-brands loyalty program : Croquons la vie. • Message and content strategy for 20 brands. • Digital Platform management croquonslavie.fr • Promotional and product launch activation. • Data analysis, Performance analysis. Agency board member : HR and talent management. Building the Paris office new positioning. Business Development strategy.

Key agency member for all digital, social, CRM, data projects and strategies. MONOPRIX CRM : deploy the “daily delight” and “urban utility” brand platform into a CRM program. • Content and program messaging strategy and production. • New Loyalty program prospective and exploratory work. MONOPRIX SOCIAL MEDIA : leverage brand proximity and own brand assets to engage with the biggest retail community on social media. • Social Media Strategy, engagement and community management guidelines • Content creation and activation, Real Time MarketingMARIONNAUD : use digital and CRM to embody the new Marionnaud positioning : a unique beauty for unique individuals. • CRM content Strategy and creation.• Digital activationsStand alone project led : Mondelez (Branding et Ecommerce) - Google (activation and retail innovation) - Virgin Mobile (Digital) - RED (Digital, Social and Radio) - Brother (digital activation) - Babybio ( Social Media Strategy) - Innocence en danger (digital)Digital lead for many pitches : MAIF, Quick, Kaufman & Broad, Europcar, Mondelez (activations), BMW, SFR.

Managing Nokia France and Ricard client as account director.NOKIA : create awareness and consideration for the all new Nokia Smartphones with Windows Phone. Engage with Nokia strong community to sustain product launch. Leverage Nokia legacy and cultural background to support the new positioning and product strategy. Educate customer on new habits and services provided by Windows OS. • digital campaigns• stand-alone comparative websites• Content program “Nokia Pureviews” on Action sports• stunt and event• social strategy and community managementRicard : develop customer lifetime value with Place Ricard, the brand loyalty program. Bring the core value of Richard, “Convivialité”, into the digital and social space. • www.ricard.com new website• social media and community management• loyalty program• data management.

AUDI SERVICES:On line and Off line CRM, point of sale materials. Handling seasonal operations and Aftersales communications. LE MILLÉNAIRE – Shopping center - ParisBrand positioning and marketing platform, communication campaign, Media Planning, Online Strategy (website, IPhone, Social networking) for the opening of the mall in April 2011.

NISSAN – B.U. WEST EUROPE:Creation and management of the CRM strategy for aftersales. On line and Off line seasonal campaign GIBERT JEUNE (French books retailer)Defining communication platform. Webmastering and emailing campaign, Media planning, POS communication. MARIONNAUD INTERNATIONAL – AS WATSON:Packaging creation for own brands in Europe. Merchandising.PLANET HOME (Decoration and furniture retailer in Greece)Redefining retail concept for a new store in Thessaloniki: visual identity, signage, VIVARTE GROUP: LA HALLE ! / LA HALLE AUX CHAUSSURES / BERYL :Point of sale communication, Commercial architecture, packaging, brand creation, visual identity

CARREFOUR - Local / Regional / National.Creative declination of catalogs, leaflets, flyers, posters. Promotional operations. Packshots management.

GO SPORT France.Below the Line: Catalogs, POS material, Commercial architecture. Above the Line: TV, Radio, Press, Display

CHALEUR FIOUL (national organism for the promotion and information of domestic oil)Printed edition (BtoC, BtoB), Media (Radio, Press, Display, Web), Direct marketing, events.