Jonathan Falls Email & Phone Number

Phoenix, Az, Us

Phoenix, Az, Us

Shelton, Connecticut, Us

Establish the conceptual and stylistic direction for all existing and new brands in the Hubbell, RACO, TayMac and Bell retail products lines. (see www.hubbell.com/hubbell/en/brands)Formulate marketing initiatives and articulate a compelling creative vision and strategy to the various stakeholders and team members.Develop all new retail consumer packaging, displays, store signage as well as advertising, brochures, catalogs, logos, infographics, videos, presentations and other promotional materials used to attract retail customers and enhance retail buyer/merchant relationships.Designed all the packaging for a new line of 400+ SKU’s at Lowe’s that generated $32 million in first-year sales followed by 47% growth in sales the following year.Manage designers, printers, vendors and other resources to ensure projects meet objectives, timelines, and budgets. Coordinate with internal sales team and outside sales agents to determine new promotional needs. Participate in product line review meetings with Home Depot and Lowe’s merchants/buyers.In addition to graphic design perform many other creative functions including video production, copywriting, photography and new product development.

Conceptualized, wrote and designed print materials, packaging, print advertising, websites and digital marketing for clients in a range of industries including sports, manufacturing, retail, health care, non-profit and construction. Oversaw all business operations for boutique design firm including pricing, estimating, budgeting, client presentations, contracting for freelance labor and bookkeeping. My design expertise continued to be sought out by my previous two employers (McFarlane Toys and Central Garden & Pet) as they frequently contract for our design services.

Tempe, Arizona, Us

Directed creative on all consumer packaging for both in-house brands and licensed products with annual sales in excess of $114 million. (see www.mcfarlane.com)While still hands-on designing, simultaneously directed a creative team including graphic designers, package designers, copywriter, interns, and a traffic coordinator. Brainstormed with marketing and other stakeholders including founder/CEO to develop brand messaging that was targeted, attention grabbing and sales boosting.Introduced innovative window box, clamshell and blistercard designs that lowered costs, improved sustainability, and enhanced product presentation which influenced Walmart and Target buyers to stock the lines nationwide.Established operational procedures for newly formed packaging department, including the implementation of brand positioning statements, creative briefs and a project management system that eliminated packaging related bottlenecks by 60%. Communicated all packaging and printing matters with Chinese factories via e-mail, video conferences and in-person factory visits to ensure all projects ran smoothly.

Walnut Creek, Ca, Us

Farnam Companies / Charles Duff Advertising (Division of Central Garden and Pet)Started as a production artist and quickly advanced to production manager. Developed a talent and reputation for creating award-winning ad designs leading to the art director promotion and eventually senior art director/design manager. (see www.central.com/our-brands)As production manager implemented many new processes and established improved workflows to leverage changing technology. Evaluated, recommended and oversaw the purchase and implementation all design software and hardware including the development of a digital asset management system (DAM) to search our 40,000+ images.In a single year won the top two national advertising awards given out by the American Horse Publications and followed that up two years later with yet another first place. My ad designs went beyond creative accolades as they also set new benchmarks when market researched against all competitors for stopping-power, recall, and propensity to buy.

Master Of Technology - Mtech, Graphic Information Technology

Bachelor Of Science - Bs, Finance, General

Associate Degree Of Occupational Studies, Graphic Design, Summa Cum Laude