Jonathan Fiallos Castillo Email & Phone Number

Lisboa, Portugal

Digital analytics solutions management in web and app environments for the Euroconsumers group. Includes web tagging, platforms integration, troubleshooting, web analysis, project management and mentoring in Google platforms such as GA4, GTM, Looker, Big Query, G. Cloud, etc. I lead a taskforce whose aim is to ensure accurate tracking, data collection, and consistency across the digital channels (web & app), serving as the primary web analytics experts for marketing and stakeholders. In… Show more Digital analytics solutions management in web and app environments for the Euroconsumers group. Includes web tagging, platforms integration, troubleshooting, web analysis, project management and mentoring in Google platforms such as GA4, GTM, Looker, Big Query, G. Cloud, etc. I lead a taskforce whose aim is to ensure accurate tracking, data collection, and consistency across the digital channels (web & app), serving as the primary web analytics experts for marketing and stakeholders. In addition to these tasks, we are also in charge of developing a consistent structure of reports and dashboards to deliver data-driven and actionable insights.The role implies a blend of technical expertise, strategic thinking and leadership abilities to perform a proficient web analysis and translate business/marketing needs into technical requests for development teams, serving as a catalyst for both areas. Show less

Lisboa, Portugal

Digital campaigns management, web analysis and implementation of CRO strategies for the SIVA | PHS brands (Volkswagen, Audi, Seat, Skoda, etc.). As Traffic Manager, I perform end-to-end management of digital campaigns (including briefing validation, media planning approval, campaign optimization and reporting) and analyze website performance to measure the effectiveness of our communication efforts. Additionally, I follow the customer journey at each stage of the conversion funnel to… Show more Digital campaigns management, web analysis and implementation of CRO strategies for the SIVA | PHS brands (Volkswagen, Audi, Seat, Skoda, etc.). As Traffic Manager, I perform end-to-end management of digital campaigns (including briefing validation, media planning approval, campaign optimization and reporting) and analyze website performance to measure the effectiveness of our communication efforts. Additionally, I follow the customer journey at each stage of the conversion funnel to detect 'pain points' in the user experience in order to implement improvements to optimize our conversion rate. To do this, I carry out a deep analytical approach to web pages, social media, paid media, SEO and CRM systems through tools such as Google Analytics 4, Google Tag Manager, Looker Studio or Power BI in order to develop dashboards and ad-hoc analysis to facilitate decision making. Show less

Lisboa, Portugal

Implementation, monitoring and optimization of digital campaigns including audience segmentation, A/B testing and troubleshooting. As AdOps Trafficker & Trader my main responsibility was the activation of direct and programmatic buying campaigns, which required a wide knowledge of platforms such as Campaign Manager, Sizmek, Adform, Display & Video, etc. The role involved asset evaluation, tag generation & implementation (including tracking pixels) and data analysis to maximize campaign… Show more Implementation, monitoring and optimization of digital campaigns including audience segmentation, A/B testing and troubleshooting. As AdOps Trafficker & Trader my main responsibility was the activation of direct and programmatic buying campaigns, which required a wide knowledge of platforms such as Campaign Manager, Sizmek, Adform, Display & Video, etc. The role involved asset evaluation, tag generation & implementation (including tracking pixels) and data analysis to maximize campaign efficiency, as well as high organizational skills to meet tight deadlines.Additionally, I have participated in the coordination of international campaigns and in pioneering attention measurement projects. Show less

Lisboa Y Alrededores, Portugal

Content moderation of Meta platforms (Facebook, Instagram) to ensure a safe space for users and brands (brand safety). As Social Media Analyst my main responsibility was to analyze the content uploaded to Meta platforms (Facebook, Instagram) and apply their policies to ensure that the content complied with community standards, thus promoting a safe environment for both users and brands. The role involved detecting and preventing situations such as buylling, scams, misinformation, hate… Show more Content moderation of Meta platforms (Facebook, Instagram) to ensure a safe space for users and brands (brand safety). As Social Media Analyst my main responsibility was to analyze the content uploaded to Meta platforms (Facebook, Instagram) and apply their policies to ensure that the content complied with community standards, thus promoting a safe environment for both users and brands. The role involved detecting and preventing situations such as buylling, scams, misinformation, hate speech, etc. In addition, I used to monitor trends and behavioral patterns to promote policy improvements in order to optimize the user experience.Senior role: participation in mentoring, onboarding & QA activities. Show less

Madrid, Spain

Market research applied to media & advertising, including data analysis and elaboration of automated dashboards to facilitate decision making. As Research Executive, my main responsibility was to collect and analyze data in order to provide relevant and accurate information to help optimize media and advertising strategies, as well as to identify growth opportunities for the agency's clients. To do so, I used quantitative and qualitative research techniques from both open and private… Show more Market research applied to media & advertising, including data analysis and elaboration of automated dashboards to facilitate decision making. As Research Executive, my main responsibility was to collect and analyze data in order to provide relevant and accurate information to help optimize media and advertising strategies, as well as to identify growth opportunities for the agency's clients. To do so, I used quantitative and qualitative research techniques from both open and private sources and made use of tools such as Excel or Power BI to analyze data and create dashboards to gain an in-depth understanding of the market and consumer behavior. Additionally, I led the BOM Insights project, which consisted of generating market intelligence for social network publishing as an inbound marketing strategy. Show less

Madrid Y Alrededores, España

University internship. Support in planning, monitoring and optimization of On&Off campaigns, competency reports and databases management.

Madrid Y Alrededores, España

University internship. Support in quantitative analysis, market studies, competency reports, insights and databases management.

Bachelor Of Commerce (B.Com.), Economic And Businesses Administration

Máster En Inteligencia De Marketing, Business, Management, Marketing, And Related Support Services

Web Front-End Development, Information Technology